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Lifebanc/Channel 19 Partnership

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Published on Feb 16, 2012

Lifebanc has joined forces with 19 Action News for a yearlong partnership called "Live to Give" to help increase the number of people registering to become organ, eye and tissue donors in northeast Ohio. An important ingredient in saving and healing lives at Lifebanc has been its strategy to attract attention to the need and also put positive images and messages out about the need for and benefits of organ, eye and tissue donation. Lifebanc's partnership with 19 Action News helps get that message out and helps educate. Ohioans are generous by nature, responding to national and international crises every day, but Ohio residents are not responding to the critical need for organ, eye and tissue donors. With just over half of the state registered, there is still work to be done. With 19 Action News's help, Lifebanc seeks to change the culture and how we think about organ, eye and tissue donation in northeast Ohio. Through marketing and educational stories every month, our goal is to raise the dialogue and provide resources to help individuals make a donation decision based on the facts.
19 Action News is more than just news station focusing on northeast Ohio. It is an institution that cares about our community and the people it serves. They examine our communities and delve into the people who shape the region, past, present and future. The need has never been greater and Lifebanc is proud to partner with a great news organization for a cause related marketing approach throughout 2012.
Stay tuned throughout the year as 19 Action News goes green for organ, eye and tissue donation every month with stories, news personality support, the website turning green, phone banks and much more! We hope you will tune in monthly and "Live to Give"!!!!!!

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