 What's up guys welcome back to the channel today? We're going to be talking about how you can separate yourself From other trainers other coaches in the industry So how you can be the category of one? Now here's the thing. I'm gonna start with a with a story that I think this will tie in to today's topic my wife and I we moved out to the country we live out here in Texas and we're kind of in the middle of nowhere and After we moved in I knew one of the responsibilities I had was I needed to mow the yard and the yard we live in is pretty big It's about an acre. So there's a ton of grass and Before I went to mow. I just kind of like walked around that the yard just get a good feel of everything And I started to see there's there's a bunch of critters out there. There's spiders scorpions Bunch of little insects that you probably never normally see unless you're out in the country in Texas And I haven't seen any snakes yet, but I will probably see one in the next couple of days And I went to just go get a good feel of you know, what's what's in the yard, you know What's around what whether fences look like and all that and As I turn on the mower I had started my journey of took about three and a half hours to mow everything and As I was mowing I was just just looking at all of the the insects that I was plowing over and I started thinking in my head as soon as I got done. I was like man in the coaching world there is Always one person who's in your city who's mowing and then there's always Everybody else who are the little insects that are trying to claw away and survive Right, and I knew when I was going over the lawn. There's nothing that these insects could do They're not gonna be able to fly away from me. They're going to get swallowed up by the mower and they're going to get obliterated Right and this same thing happens though with Coaches and personal trainers when there's a the top dog in town that person mows over everybody else Right, so how do you be the top? Dowling right? Have you ever seen a really funny video on on YouTube? There's a football coach from coastal Carolina. It's I think he it's called like dogs and cats You go watch that later But uh, if you want to be the top dog In your in your area you have to separate yourself. You have to be different than The other trainers what everyone else does you can't do All right, here's the deal. What everyone else does is very average very half-ass very Uh, kind of get in get out type of thing. There's zero quality and Those to me are little insects. They're crawling around They're they're scrounging around for clients. They don't know what their next month is gonna look like They're freaking out. They have a lot of anxiety They're they often have like other types of jobs that they do to supplement what they are doing with coaching because they're not running a real business and the majority of Coaches and trainers are like this Right and a lot of it comes like happens because they're disorganized All right, so now we've talked about the majority of coaches now Let's talk about the mind the minority the coaches who are the top dogs How in the heck do you become the top dog in your town? well Here's my recipe of doing this. This is what's helped me over the past 12 years, and I think this will help you Over the next year to five years to be the top dog All right, and here's what it's three simple steps number one You have the category of one training program All right, that means on paper someone could look at what you're doing and someone could look at what someone else is doing and Every time like if this is the right side of the page. All right, and this is the left side every time if There's a comparison The the person's looking is just going to be drawn to what you're doing. They're like, oh my gosh This is so much better. This is what we want This is what we need and then they get closer and closer and then they buy it All right, and then the thing on the left, which is the other competitor or the other person They're not even looking at it The top dogs have category of one business That means when someone sees it, they are instantly drawn to it. They are attracted to it Right committed clients are attracted to this thing Right uncommitted clients are attracted to this thing Right is why uncommitted coaches and trainers often fail in business because they attract uncommitted clients Right. So number one You have to have category one business That is only something that you get to decide to create When you mentally commit that you are going to have the best program Right and it has nothing to do with business. It has everything to do with your service All right, so that's number one number two Right you operate Your training program Like a business Right sounds simple. Most people don't do this All right, there's a difference between having a hobby A hobby a side hustle in a business a business is not a side hustle, right? I don't have any side hustle I have a clear laser like focused business And that is the training program Right and that's how you have to operate. So if you lack business skills, you need to learn them It's what our mastermind is about you learn how to operate like a CEO Right, uh, if you are sloppy you need to get just or you need to get organized All right, these are things that are very very important. You need to have a business And it needs to be run like a business not a side hustle or a hobby All right third You have to be better than everyone else in your area at producing results Right, you can only do that if you do step one, which is you have a category one training program so when you have the results and You can go to social media and show off your clients And pound people in the face with results Over and over and over and over and over That makes your program undeniable And when you do that you are the top dawg in town Because no one will be able to compete with your results That is how you succeed now If you are tired of being one of those little spiders in the yard That gets plowed over by the by the mower in your city and you want to be You want to have the john dear 6 000 sr whatever whatever that stupid thing is called All right, if you want that in your town, you want to be the top dog that's cruising along Just just destroying all the competition All right, I want you to reach out to me Best way to reach out to me shoot me a text at two one zero nine six zero five seven seven one You text me there. We'll hop on a call and I'll see how I can help you out Right, I'll see how I can help you very simple This is for you though if you are wanting to take it serious You want to be the top trainer in town and you want to be different. You don't want to blend in with everyone else Right, you don't want to you don't need to blend in with everyone else. That's what average coaches and trainers do They want everything to be the same They want to charge the same amount. They want to offer the same service. That's bull crap We need you To offer premium service. We need you to get better results. We need you to showcase your your the results of your clients So you can get more clients All right, that's it for today's video. Send me a text if you're ready to talk and I'd love to talk to you soon