 What's happening welcome back to the channel today. I have a very special guest I got Lance on the channel He was able to land a job in digital marketing in about four months or so After discovering it on my channel. So Lance, thank you so much for coming on and sharing your story today Yeah, no, thank you for having me Shane. It's a honor to be your man. Awesome. So Let's go ahead and just start from the beginning Maybe just tell the audience a little bit about your background and kind of where you came from and how you discovered digital marketing Yeah, absolutely. So my background I graduated with a bachelor's in health education Back in 2021 Once I graduated school I Graduated in Arkansas. So it took off from Arkansas to Colorado for six months to do an AmeriCorps VISTA service term Which is a federal volunteer program Basically that program got cut short due to both of the organizations. I was working for dissolving So that left me to move back in with my mother around December of 2021 I lived with her and worked at Chick-fil-A for about a month and Realized that I just could not take living with her anymore. So took off. Luckily I had a friend back in central Arkansas That was willing to house me while I got on my feet. So I took off back to central Arkansas started living with him living with him from about February or Until about February and then finally moved into my own place. I was working fast food That job maybe lasted of two months and then I started working in a warehouse And then that job that job basically lasted like two or three months and then finally I landed a job in public health with at a local health unit here in Conway, Arkansas and from there I made it three months in the public health system and During this whole time. I had been watching your videos. I was watching a lot of your tier videos on Basically just ranking college degrees trying to figure out my path listen to a lot of Dave Ramsey was getting really heavy And a personal finance. I've always been in a personal development. So I was really honing in on trying to get out of debt I had I have 50 K a student low debt So it was really weighing on me at this point And I just knew the only way that I was going to make this happen is to get a bigger shovel So started exploring more around your channel found your interviews between you and Seth and some of the other alumni from his course bought the course back in August at around the end of August Completely the course in about a month and then immediately started applying to jobs I had been generating my own experience done everything in the course and From there I started getting interviews from the company that I work at and around November And then ended up getting a job offer for 51 K in December and yeah I've been with the company for almost a month now and that's why I'm at today and that's awesome All right. Well, you told basically the whole story right there You went all the way through it, but that's good man Cool. So I like that analogy used about the the shovel. That's a great analogy It's basically like there's certain career paths where You know that the analogy is kind of like shoveling dirt if you want to make more money or shovel more dirt You just need to get like a big shovel because there's certain career paths that are like trying to shovel dirt with a spoon I mean, it's just yeah, you're pretty much never going to be able to reach your personal finance goals With those types of career paths, but you know, then there's other career paths where you get a nice big shovel And it's like pretty easy to shovel dirt or make money. So yeah, I really like that that analogy Dave Ramsey He's he's good. I don't agree with everything he says, but he gives really good advice overall especially when it comes to just like staying out of debt and and Just kind of like good advice for the average person. I'd say it's like really good. Yeah. Yeah And I think that's a lot there's a lot of value and just that alone just staying out of debt Just really getting just getting getting rid of that mentality of like this is just how it's always gonna be that paycheck to paycheck Oh, I'm just gonna stay broke. What was me mindset that a lot of people get stuck in I do appreciate the kick in the butt that I got from that for sure. Absolutely. Yeah He kind of has to be a little bit extreme. I think just to get that message across Like, you know, with people calling in and stuff like that. I get it. I get it. He has to Be a little little extra just to get that that message across And yeah, it's one of those things where it's just so accepted in society That 17 and 18 year olds should be able to take out a hundred thousand dollars to get a bachelor's degree It's like totally accepted in society. Yeah. Oh, yeah, spend a hundred thousand dollars to get a Degree where honestly most degrees are useless, you know, there's certain degrees that are great And they will give you a good ROI and then a lot of them are useless and that's just that's just kind of the the fact of the matter and I think you were kind of You were kind of telling me like before the the interview kind of your thoughts on that, you know so you got a public health education degree, I believe and First of all, you had a lot of trouble even being able to get a job in public health But then when you actually did get a job you ended up really not liking it. Unfortunately So can you kind of talk on that a little bit more? Oh, man, I'll try not to get too pessimistic on this one because I then I realized I realized in my last semester of school. I was doing an internship I was doing an internship at a local hospital. It's one of the biggest hospitals in central Arkansas in Arkansas actually period and I realized that That was basically It was kind of like this mirage, honestly It was like of it was like an illusion of like where I You know, like where would be nice if I could work that wasn't really where a lot of the jobs were in my field at all Why was that even an opportunity for me? I have no idea So basically I was working at this hospital getting this patient education experience Which is actually a job that mostly 99 percent of nurses do like I just so happen to be like the 1 they got tossed into this role but That experience just did not count towards anything Public health related So it left me in that last semester. I'm trying to apply. I'm like, hey, I got three months of this and they're like, well You've never worked in government. It's like, but it's like, well, that's fantastic You know, I have like this health care experience, but uh, no applicable skills To the workforce that I'm even trying to go into so it was like my degree program set me up for Failure rather than setting me up for success And so yeah, I ended up being a total waste of money For the four years of education and then on top of that, it's like a slap in the face It's like we're going to give you like this Experience that is also useless. So it's like to go with your useless degree I worked in the local health unit and I was basically like a glorified cashier capped out at 35 k and the opportunity That I had was just, you know, worked through that for a year and then potentially make 45 k And then I was looking at more the opportunities. It was like max I could make was like 50 k without getting a master's degree. So I have to go like, you know, I have to go another 20 k into debt You know, just to go make 50 k uh Whereas in digital marketing My first offer after completing Seth's course Was 51 k and that's that's first year. That's I built my own WordPress website Ran my own campaign for one month and then started applying for jobs I managed maybe like 150 dollars on that campaign. Fast forward. I'm now making 51 k And I'm managing 30 to 50 k a month an ad spin On google ads 500 000 a year That's a huge leap That is an absolute leap and now Now what that's taught me is Since my starting salary is so high and I'm already getting this hands-on experience with this much ads been I now like I can now choose to never manage less than that or make less than that like it's just not going to happen and I just like I it was like I the career path to me getting that Was like maybe 10 years in extra education In the path that I was on whereas now it's like it's like I'm basically I'm just on a rocket ship to my goals right now Yeah, and then so the the salary is awesome But what about the other things like work-life balance and and just job satisfaction in general compared to what you're doing before It's amazing. Uh, you know, I so I don't work from home, but I do work remotely. I work in a co-working space Just for mental health reasons But yeah, I mean, I'm able to go in whenever I want if I don't have 8am meetings. I don't have to be on 8am I'm an early riser So I just I just like to be kind of like in whenever, you know, whenever I can so I'm just up and at them But I mean the work-life balance is great. You're not expected to be You know, like on the clock. There's no one watching me They're not monitoring my, you know, how many times my mouse moves or whatever and like how long I'm online It's all basically it's just in my producing output in my meeting like I go over the weekly priorities with my boss And I I choose okay. Where am I going to go above and beyond? How am I going to do that? How what what are the hours it's going to take? How much work do I need to stay late today because I have a deadline tomorrow It's just you know, it's just I have the flexibility to do that And if I need to go grab, you know food or go to an appointment or whatever I don't have to take pto. I don't have you know, it's just maybe I'll work a little bit later Or I don't have any deadlines to meet and I've completed all my work for the week So if I need to go catch a dentist appointment on Friday to get my teeth clean, then I don't have to make that up It's just There's that option. There's so much flexibility in that Got it. Yeah, that's awesome. That's awesome. And it's only going to get better from here I mean you got your first entry level job. You got your foot in the door That's always the hardest thing to do. Getting that first job is always the hardest It's honestly it just gets easier and easier After that when you have that valuable skill set So What would you say to somebody who's kind of on the fence About the the course which by the way, I will put down in the description as well as the pinned comment below Free masterclass from Seth He basically explains the different types of digital marketing Different career paths you can go down because there's more than just like paper click There's also SEO, SEM, etc. And he explains what all those things are because digital marketing is actually pretty broad terminology There's many different career paths within it So I'll put that down in the description as well as the pinned comment below. You can check it out But what would you say to somebody who's kind of on the fence about taking Seth's course? Yeah, I would say I would say if you're thinking that college may be the Correct path and that this course just because it's $700 That it's just useless I would say first go try to find a negative review on Seth's course because you're not going to find one Because those who didn't who didn't land where I landed They didn't complete the course and they didn't do everything that set talks about in the course Those who did everything and stick to it End up where I'm at 100 of the time I haven't found anyone who was like, oh, I did everything correctly to a T And it didn't work out that it just I have not seen that And this is one of the only courses online that you will find like that So if you're thinking like oh, it's just a $700 course I mean this $700 course really gave me like I don't like I can't even calculate the return on investment here So I would say just don't just don't you know Just don't live in that illusion that you have to go to school or you have to have this degree or You know, whatever like this is this is this skill is hot We're just in such a white hot market with digital marketing right now everything is exploding And I mean just look at AI and technology right now like it's all still rapidly evolving So, I mean it's not like none of this stuff is slowing down and AI is not going to take over It's not the end of the world No, like this is this this is just the beginning and So if you're on the fence and you're watching this And and you know in your heart that college just you don't want to be in debt or you're tired of being in debt Or you don't want to take out debt or you don't want to go to school and you want actual In-demand skills and you want that kind of flexibility and of course you like the work if you're like, okay I could I can do marketing. I I'm into that Go for it. Just send it That's awesome, man. Yeah, it's funny. You mentioned the AI thing. Yeah It's like that's what the flavor of the week right now. Everyone's freaking out about AI because chat gpt came out In reality, it's it's only going to increase the standard For what like good content or good marketing looks like it. Yeah, it's going to help People who are already good at content creation create better content It's helping me even a little bit. I use it a little bit, but um It's not going to take away the jobs. I mean come on this Like it's it if anything it's going to create more jobs Look at every single time in history that something like that has happened. It just ends up creating more jobs So it yeah, it it destroys like certain jobs. Maybe like redundant jobs, but it creates more important jobs So yeah, and then uh, yeah a few months back everyone was freaking out about the tech layoffs because like Less than one percent of the tech workforce got laid off or something like that So everyone was freaking out about it. It's like come on, man Yeah, there's it's just not going anywhere. Like I mean, it's here to stay like whether we like it or not Uh, I mean it that's just the reality like no matter what you're seeing in newsfeed says, you know It just that none of that matters. It's like this is reality Like we are here. We are in the technology revolution in seven years Things are going to be way crazier than they are now and we're just seeing the takeoff of everything So it it's only going to get bigger. Like it's not shrinking. The market is not shrinking Check out another interview I did right here with someone who is able to get a job in digital marketing at 16 years old That's probably the craziest digital marketing interview I've done so far