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News:rewired 2012: Making digital journalism sustainable - Stephen Folwell

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Published on Jul 20, 2012

This session looks at what readers are prepared to give in return for quality journalism: money and/or data.

Publishers discuss examples of how money can be generated through advertising solutions and paid subscription models, and how audience data can be gathered. There are also examples of how news organisations are diversifying their revenue streams.

With Stephen Folwell, business director, multimedia and brand extensions, at Guardian News & Media.

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Check out our website: http://www.bbc.co.uk/academy/journalism
Facebook: http://www.facebook.com/#!/pages/BBC-...
Twitter: http://twitter.com/BBCCollege

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