 I can understand the applause. I'm just filling in for Vikas. He was supposed to speak here and here I am instead of him. I'll try and capture the FNP's journey since 94. And just to introduce myself, I have been working for almost 35 years and FNP is my third stint. And I joined FNP in 2001 when we were just seven odd outlets. But that's stepping ahead of the story. If I were to start, Vikas Gudgutia is the founder of Ferns and Petals. And he started with a single flower shop in 1994 at Southex, Delhi. Now, at that point of time, flowers were being sold on footpath. And he thought, how about we create a new way of expressing and doing the flowers? And that really very quickly caught on to the city. So flowers being done, flowers, first of all, which were not seen in Delhi, imported flowers, flowers from Kashmir, tulips coming in, and then flowers coming out of a lantern. Imagine how would it look like? Or for that matter, a bucket, flowers are flowing out of a bucket. So the different way of expressing flowers and showcasing them quickly caught on to the attention. And he was able to do very well from the first shop at Southex. When this happened, and the business was doing well, his wife also joined the same business and they opened the second shop in GK1. The second shop did well, a third shop followed with a partner. And so the company-owned shop's expansion started. While this was happening, obviously somebody else would also notice and people approached, hey, if you are doing flowers so well, why don't you give me your guys, the karigar, the florist, who can do the same thing in my place, in my location. So that's how franchising as an activity started for us. We never knew intuitively that we have to get into franchising or for that matter anything else. So business kept on expanding and once the flower shops were getting set up, we were also invited by doing flowers at a wedding. So now doing flowers at a wedding is a different ballgame altogether and has a different sales and a ticket size. So there the sales used to be around $10,000 a day or maybe in one go you have a $50,000 sales compared to a $5,000 sales happening at a shop. So that is another business we started growing very well. And we realized that other than doing flower shops, franchising, wedding flowers, how about a wedding banquet? And I'm talking about in 2001. So Kundan Farms is something which we started as a wedding banquet and that was the fourth vertical which started for us and that again started doing very well because the new way of doing up flowers in a banquet and the way we were able to showcase it was very much like the adopted in the city. While all this is happening, in everybody's life there comes a life-changing moment and for us it happened in April 2002. Somebody from IndiaTimes.com, I don't even know how many of you must be remembering IndiaTimes.com at that point of time approached us and said, hey, can you deliver flowers in Mumbai the same day? Yeah, we said we can do it. And he said then you'll have to take, we'll give you orders online. And at that point of time, we just had one computer in the office which was for accounting. So we had to buy a second computer and connect through that Reliance Geophone, Uzdavanika Geo, where in Kerala, Duniya Mitti Major, Sehwagwala ad, and that's how the internet started for us and the e-commerce journey started. And we started not only selling on IndiaTimes and we realized that there are 10-15 orders a day here. So how can we quickly replicate this? So we found that flowers are also being sold on rediff.com, sifi.com, indiaplaza.com. So we kept on multiplying to all the possible websites where we can sell our flowers. So that was one way of expanding, that is the fifth way now. And we also realized that the more cities you add, the more the number of orders grow. We realized the more categories you add, more the orders grow. And at that point of time, guys, we are very demanding today. We want to know in Shigizumato, how much is the order? Where has he reached through a delivery boy? And at that point of time, if you had placed an order online and expect the flowers to be delivered, nobody used to even come back and confirm ke kab hua ya kho ga ya kisne receive kia, forget about all that. So that is something which we changed at that point of time which did not exist. So that was the fifth vertical which started doing very well for us. And when we replicated this model, we were also concentrating on expansion of the first channel which is the retail expansion and the number of flower shops kept on growing through the franchising method. And by 2003, 2004, we also started franchising out of Delhi. So Chennai was the first franchisee where we started, which again was at a very prominent location started doing well. So franchising, expanding, five verticals working, we were on the top of the world. And by the way, Vikas at that point of time in somewhere in 2005 or six, he mentioned ke ek din aisa aega jab tu 10 lakh rupee maheena kama aega. The verticals which I was looking after. And I fell off laughing from the sofa ke 10 lakh rupee maheena. And today guys, our profit and everything is in a couple of crores. So that was very visionary and intuitive of him to say that ke something like this might happen. In 2006, when we were very high flying all the five verticals doing very well, we thought that we have replicated flowers being sold on a footpath to an air conditioned showroom. How about replicating this in the chart business? So we started a brand called Chattak Chart. So here the idea was ke all Golgappa's and chart papdi which is being sold across all street outlets, why not bring them in an air conditioned showroom and start selling them. And we decided to go very aggressive on this and went ballistic within a month, within a year we opened 40 outlets and we realize within a year that we are making a loss of 40 lakhs a month, a lakh of rupees from every outlet. But we still kept on pursuing on that policy that this is going to be our sixth and maybe the largest vertical and we kept on pushing it very hard. In three years we realized that we were in debt like never before. We were taking loans to pay off the previous loans and it was not a very good business to be in. So on one fine day we decided to cut off the entire Chattak Chart activity and that is when we again got back into the business introduced a new logo of FNP which has just, third time by the way it has changed in 2022, I'm talking about 2006 when we had a new logo. We moved into a new office, a new place to start business from and we were traveling all around the world getting products from China, baskets, artificial flowers, fresh flowers. We also went to US to learn how to do flowers properly. We opened a floral design school key how to teach our own guys, our own florists, how to the body, the best way of doing the flowers and thereafter also inviting local students who wanted to learn this. So that expansion continued to happen and we invited giants like Preston Bailey who was the god of wedding design and flower designing. Preston Bailey, Daniel Lost, Maggi Lindsey, Rob Van Helden all across the world. People had kept on coming in, training us, teaching us how to do better and better than what we were doing before. We also were very good, very hustlers in terms of understanding and learning how to grow business. So I remember on a trip in 2007 to US, I learned that if you fly on an airlines, you earn miles. Similarly, if you can shop on 1800flowers.com in US, you earn points which you can redeem for miles or the miles can be redeemed for flowers. I said, wow, this is a good way to capture branding as well as customer. So we replicated this in Jet Airways in India. So there was a day on Jet Airways when the boarding card behind the boarding card there was a function battle logo that kind of expansion and then we continued to do that with either just dial or with Tata sky and the growth was phenomenal. Somewhere around 30% CAGR for the last 10 years guys without a pause in between. In 2011, we started the Google paper click, the PPC thing came into place and I remember adding my credit card first time on that panel and there again the online sales, the entire ecosystem of search on Google exploded and our sales again started growing from very different where we were. The retail expansion continued to happen. We hired a CXOs in our team, the more professionals joined, they were able to bring in a lot more synergy, a lot more thought process and vision was being implemented and executed, not just in our heads. We brought in technology in-house and we acquired a domain called fnp.com. Today it sounds very easy but earlier we had a domain called ferns n petals, F-V-R-N-S-N-P-E-T-A-L-S dot com. We then moved to fnp.com and then finally we bought a three letter domain which was very expensive of that point, 25,000 US to buy fnp.com. That's a small history behind fnp.com. Once we approached the guy who was sitting in US and said, hey, we want to buy fnp.com, he said, give $15,000. After two, three months of deliberating, $15,000 was a lot, we agreed that we would give it. When we said yes to it, the next day the guy comes back, you know, it won't be, my brother does not agree, it will be $25,000. So I first asked, how many of you are brothers? Are you two or more? So we said, we are two brothers and this is our final offer, $25,000. And that is when we bought fnp.com and today we realized the value and the importance of just a three-letter domain instead of the longer one, which we had earlier. In 2015, we realized that we should open our business in the fifth metro of India, which is Dubai. And that was a very bold move, guys, at that point of time. We realized that we are able to sell flowers, we have the technology in place, we have the marketing in place, we have the operations in place. Why not go and try it in Dubai? We started in 2015 in Dubai and from 2020 onwards, we are the single largest gifting portal in UAE. We also replicated the same thing in 2019 in Singapore and in 2020 in Doha. So in today, real terms, we are a multinational company, not just present in India, but three more countries and another three more coming in the next two years. So we have found a template through which we can replicate this entire business going forward. We have also expanded the fifth vertical of ours, the fourth vertical wherein we kept on expanding the wedding venues. Today, we have around 12 wedding venues. We do best of the flowers there, best of the weddings there, who gets married in those locations. Something curious happened in 2017. We realized that we are selling more cakes than flowers. And our control on cakes was very limited in terms of the quality which we were delivering. So we founded a brand called FNP Cakes. And we started opening cake shops other than the flower shops which were being opened, which were being done by us. And today, we have 250 flower shops, 150 cake shops, total 400 retail presence in more than 125 cities across the country. So that's what we have done. Other than this, two more verticals coming back to the emotion part of what the agenda of today's discussion is, that we also started a hotel chain called Udman, U-D-M-A-N. And we have four properties today in Delhi NCR and plan to open a couple of more in the next years, coming years. We also have an interesting brand called Baby Bless. Now, what is Baby Bless? The moment a couple conceives and from the baby shower to the baby being born and thereafter the entire celebration which follows the baby, is where Baby Bless has a brand comes in and we do a lot of business there. We have funds and petals in between and lastly, we are also partners and handholders of you in your time of grief and sorrow and with a brand called Last Journey wherein once anybody expires, today with all of us living in, as the couples across the country, it's very difficult for us to make the entire arrangements of a funeral. So Last Journey also as a business exists for us. So Baby Bless, FNP in between and Last Journey. These are the three larger verticals which has come in recently. Now, while I have described the successes whatever we have achieved, by the way, we made a list since 94 till today, we have had something around 49 out ventures out of it around 12 survived and rest of them have failed. And for example, we wanted to do water as a brand. So FNP water we decided, we did it, we failed. FNP pets, we wanted to get into the pet care business, we failed there, we did FNP homes as a business, we failed there. So it's not just been a success journey altogether but as we have lost crores and crores and a lot of time and energy put into it. But today, of course, this is where we have reached. And while doing all this, what I'm trying to share here is that one way is Vikas could have done was, one, he could have made his own personal wealth and not invested or made losses in these businesses. Whereas he believed in what he was doing in this business and continued to invest. And there was no personal wealth at that point of time which was getting created and that was a worrisome factor. However, the journey continued. And here we are. Flower business sounds very glamorous. It feels good to deliver flowers and so on. But it's also a very dangerous business. And I realized that pretty early in our journey that we are not just delivering flowers. We're not delivering flowers. We are not delivering cakes or anything else. Rather, we are delivering emotions. Now, there happened a day on which 13th Feb, somebody placed an order for flowers to be delivered to his wife. And due to some reason, we could not deliver the flower. On 15th morning, that guy is there in our office along with a lawyer saying, Kibla boss, me and my wife were going through a very tough patch. I trusted you, I gave you whatever money you asked and I banged upon you that you will deliver this flower for us. Whereas she now believes that you did not, I did not do any effort to patch that up and I did not make any effort. Whereas you guys messed it up, tell me how should I handle it? So well, what the best I could have done was I went with him along to his wife and apologized, hey ma'am, this is on me, this is on us and rather the gentlemen here, your relationship to continue. Please forgive us and him. So we are in a very dangerous business, guys. We're not in an easy business. And the reason why we are able to win, I guess, is because of our ability to recognize that what is next coming. So whether it is flowers, what are the cakes after flowers? What are the cakes after? In 2019-20, we realized that today, the fad is everything personalized. A personalized cushion, a personalized mug, a personalized sipper bottle, a personalized wall clock. So we invested into all of our 150 shops in 120 cities which can deliver personalized product in a one hour go. So that intuitiveness doing the hard thing is what we have imbibed ourselves in within the team culture. Folks, we have never had a loss-making year or a loss-making quarter since our inception. For the last 21 years, we have always been profitable. We have never been invested. We never raised money and we have not taken a single rupee loan to run our business except for the Chattak Chart Fiasco. So this has been our ethos, this has been our value in terms of running the business. And as late as this year, 2022, March, is the time we realized that we need to unlock the value in the company. And whatever which we had started from 94 till 2022, we raised money and guess what we were valued at? 2,500 crores as a brand. So this entire journey was very rewarding and brought us here wherein we are very happier. And we feel that we have just started. We have just reached an adulthood. We have just become 21 in what our entire life journey is and we have a long way to go whether it is in terms of expansion of categories, distribution of countries. The template is ready. The team is ready. Where we are going to do, we don't know. And we want to add one more surname to us. We are so far being known as Fulwala's. Going forward, we want to invest and be known to be as a Cakewala. That is what we want our future to be. Thank you for having me here. Well, thank you so very much, Mr. Gariawe. Are definitely looking forward to Fulwala and Cakewala. And on the same note, ladies and gentlemen, please welcome Mr. Ruhail Amin, Senior Editor BW Business World and Exchange for Media to present a small token of appreciation to Mr. Gariawe. Thank you so very much.