 Pricing something I always love talking to founders about because you're in a category where suits can range. I mean people can buy a $5,000 suit, $2,000 suit, you can go to Jose Bank and maybe spend $200 or whatever, right? And so how is it that you guys arrived at your price point when you could have theoretically gone way higher, right? Because you're competing in a category that people are used to spending a lot of money. So what was that like? Yeah, it probably comes back to one of the statements I made earlier on this idea that we're not necessarily in this for the same reasons as your average startup in that we didn't just want this to be kind of big and exclusive, right? The idea that I couldn't afford one of our own pieces was terrifying as a 26-year-old founder who he didn't only had one paying job at that point in his life, right? That was a pretty low bar. So even the idea of charging over $100 for a dress shirt really bothered me for a long time. And I think inflation's caught up in our customer. We have opportunities to cut that down on an occasion, but I don't think we ever want to be a company that makes clothes are truly just absolutely inaccessible because I think it would hurt on an emotional level that we were excluding a large audience on price point. Any price point will exclude somebody, but to the degree we could, we wanted to lean into premium, not luxury. Affordable luxury. There we go. Something like that, yeah. Hey everyone, thanks for checking out that clip. If you enjoyed it, be sure to hit the like button down below. And if you're interested in hearing the full episode, it's out right now on our YouTube channel. We've had a lot of great guests come on this show before and we've got a lot of great guests coming up in the future. So hit subscribe so that you don't miss a single episode. One final note, we're always looking for new ideas and new companies feature on the show. So if you know of someone or know of a company, write us a comment down below letting us know who they are and what they do. We'd be happy to have them on the show. Till then, I'll just be here waiting for your comments. So see you later.