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Published on Nov 16, 2006
B.F. Skinner's Shaping Experiment (Skinner's Box)
An adherent to Watson's theory of behaviourism, B.F. Skinner was able to demonstrate how one can modify behaviour through a process he called "shaping." In contrast to pure classical conditioning, Skinner utilized positive and negative reinforcement to cause behaviour.
Utilizing a contraption that became known as "Skinner's Box" he demonstrated how he could shape the behaviour of pigeons by reinforcing their behavior.