It’s natural for you to ask, “is social media marketing oversaturated?” because of how many people are interested. But the answer is an absolute no. There are so many factors that keep social media marketing from getting oversaturated that their almost too difficult to count.
Instead of asking, “is social media marketing oversaturated?,” I want you to ask me a different question: is the restaurant industry oversaturated? Most restaurants fail, but not the restaurants that focus on serving underserved clients with a great product.
These same ideas apply to social media marketing. If you focus on underserved clients and running your business intelligently, you’re going to succeed. Most of the people getting into social media marketing don’t know about SWEPS, and they aren’t setting SMART goals. They’re treating it like a get rich quick scheme - and they’re going to fail.
Most people getting into social media marketing are trying to work for businesses that are cool or sexy, medium to large businesses. But how many small businesses are around you that could use your services?
Probably a lot, and you would probably be able to make a good living working with them. When you think about if it’s too late to start an SMMA, you think about all of the people on the internet doing it. But you don’t think about your favorite local coffee shop who haven’t made an Instagram post in years. It’s not too late to start working with them.
So, is social media marketing oversaturated? Not if you’re looking in the right places.