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Brand Building in the Era of the Empowered Client

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Published on Oct 31, 2012

How online storytelling can help your business.

One of the biggest challenges for residential architects today is working with clients who are more empowered than ever - empowered about what designs they like, what products they want, and what they know about your firm before they even sit down to discuss their project. Given this, residential architects can stay one step ahead by managing their web presence to tell their story as efficiently and effectively as possible.

A panel of three AIA members: Mark English, AIA; Jane Frederick, FAIA; Katrina Hermann (stand in for Stuart Narofsky, AIA) discuss online marketing goals & analytics, how to invest your time online, the benefits and concerns with sharing information online. Harold F. "Bud" Dietrich, AIA, moderates.

This October 25, 2012 presentation is a part of a planned 2013 AIA Convention half day workshop, "Tools and Trends in Web Platforms and Social Media for Residential Architects & Small Project Practitioners," sponsored by the AIA Custom Residential Architects Network Knowledge Community. Learn more at http://www.aia.org/cran.

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