 Imagine a community of service providers who are good at what they do, are generous of heart and are collaborative, wishing the best for one another, wishing for one another to express their unique genius, their greatest strengths in order to serve and uplift the world, that help one another. We've begun building that community. It's called Our Highest Work. It's free. It's online, so you can join from anywhere. And you can find it at ourhighestwork.com slash community. Now, today, I want to encourage those of us who are part of that community, or those who wish to join, to be more intentional about referring business to each other. That's one. And even before that, even before referring business to each other, is to be clear how, where our strengths are, what kind of people we serve the best, so that we make it easy for others to refer business to us. Two videos ago, I think the video is called Focus to Service Equals Fewer Competition. In that video, I shared, I think, seven questions to answer in order to focus your service more, so that you can be giving your greatest gifts, using your greatest strengths, so that you can be making the biggest impact you possibly can on your clients. So I invite you now to experiment and share, either underneath that video or underneath this video, what that is for you. Whom do you best serve at this time? Now that may change, of course, as you evolve, as your business evolves, as the world evolves, that may change. But right now, what appears to be the population, the group of people that you best serve, and for which issues? It can be one of two things. It can be one is the population you feel you're most excellent at serving, the issues you're best at serving, or the other possibility is the thing you do that you don't mind doing that is most popular, that's the easiest sort of gateway for people into your work. One of the things I didn't say in that video is that even though you focus your service on a particular issue or a particular type of person, it doesn't mean that you can't serve those people in other issues or other types of people. It's simply a doorway, a gateway into your service that you become known for because people don't remember a lot about you. It's true for all of us. People just remember a few things about us when they think of us. So what do you want those few things to be? The more focused it is, the easier it is for them to remember you in the right circumstances when they're talking to the right people. So I invite you to start a dialogue in our community to start referring business to each other. So I just imagine this community where everybody is really good at what they do specifically and so that we can refer business to each other because we know that if we refer this type of person it'll really best be taken care of by someone like you and if you meet someone who is best taken care of by someone else in the community, you refer that to them. And everybody wins. The client is most taken care of. If you're referring someone to someone else you know that you're doing good in the world and that you're creating a better relationship with that person you're referring them to. That person gets a new client. And vice versa, someone referring clients to you as well. So I invite you to start a dialogue and let's see if we can realize this dream of this community together. I'm looking forward to seeing your comments. Be well.