 So today is a really big day at AJ & Smart because we're gonna be taking a look at and maybe completely redoing our entire content strategy because it needs a bit of a refresh. Yeah, it's gotten, the feeling is that it's gotten a little bit stale. And so yeah, it's gonna be a bit of a workshop. I'm gonna be hosting it or I'm gonna be running it. And first thing I need to do is get a coffee. And organic content for us is just basically anything that anything that's not like a paid ad. It's like our YouTube channel. It's linked in, all of that kind of stuff. So today we're really, we're just doing a really big reset for 2023. It just feels like we're getting a bit stagnant. And yeah, we're gonna give that a go. I think also we've been focused for a long time on like extracting from our audiences or like selling them stuff constantly. This initiative replenishes the audience and gives us value for the audience. We're gonna give them some love. The outcome of today's wheel is we'll be starting a new kind of different way of working. And we'll have maybe a couple of experiments that we'll wanna try next week already. Hello everybody, Jonathan here from A.J. Smart. I'm at the A.J. Smart office here in Berlin. And we're adding something new to the community, something new and something very cool. Every Tuesday, every Tuesday at 4 p.m. Berlin time. Myself and Rebecca, Rebecca Courtney, my sister, and this facilitation coach at A.J. and Smart will be running a one hour Q and A session for you. Zoom call that you can turn off to that every person in facilitator club can turn off to and ask us anything you liked about being a facilitator, workshopping, running specific types of workshops, pricing, getting clients, anything you like around the topic of facilitation. The goal, I mean, we didn't even talk about that. That's like classic A.J. and Smart thing. Like what's the goal and what are we even doing? One is make us fun again. I think we lost that in actually being a better business, we lost that. Like we lost it because we're doing better, but we need to bring it back. I think we need to bring some fun back, bring some, and fun just means personality. Actually, like this office is insane. This place already is fun. Just how janky everything looks. Basically, every post you do is just to either show someone something fun that's happening at A.J. and Smart, something weird about A.J. and Smart, or something you think other facilitators should know. The actual very important thing is assume every post is basically the first time someone is ever hearing about you. Yeah, and in the end, the big, big, big, big goal is just make it a pain in the sh... to compete with us. It's really horrible to compete with a company that can put out lots of content and make people excited. Perfect, nice work. Should we go to Juho? Yeah. Or the one on the street? Yeah, it's amazing. High five, everyone. Nice one, Juho. Really looking forward to this. Yeah, very looking forward to doing this. Back off. So one of the things we decided in that meeting is we're going to move everybody from this office. This is the West Side A.J. and Smart office. We're going to move everybody over to the East Side... East Side office, so we're all together in one space. And I think that's just going to be a much better way to kick off a new content initiative. So that's what we're going to do now. We're going to move... Yeah, a lot of moving's about to happen. I am very happy with this. You guys happy with it? Yes. Yes, yes, yes, yes, yes, it looks cool. Look at this. This looks really nice. It looks so nice. Dimmy, do you like it? Absolutely splendid, yes. He's literally editing this. Like, look at this is maybe a bit meta right now. He's editing this thing you're watching right now and I'm doing the outro video for it. If you like this, look, if you like this kind of look, we're trying something. We're just trying something here with this vloggy style showing you inside the A.J. and Smart office. We don't know if you find this interesting or not. Let us know, let us know in the comments. Let us know wherever you see this and see you next time. Bye.