 More people on this planet than ever before and rising and a lot of the things we do are not very sustainable. I don't need to tell you this, you already know about our complex problems and the challenges we're facing up ahead. I want to tell you my idea for solution. If we, that's as in all of us, were to collaborate by researching and rating all different industries and corporations out there, then we could create top lists just like investors and their stock market. Our lists, though, would reward the ones who do good for us and not only the shareholders. Then these top-rated companies, they would earn the right to use our brand, the first ever true consumer brand, as in owned and controlled by consumers. If we get many people involved in doing this, then this could mean yet another one of those power shifts and then it would be easier for us to make the right choices and spend our money wisely. Not necessarily on the ones with huge advertising budgets, but on the ones who actually make us, society and the planet better.