 it was just kind of like, this is what I'm going to do for a little bit. Not so much like, oh, this is what I'm going to do as a career and then, you know, have all of these different ways that I can go about it. Now with SEO, it's different because well, I work in the e-com department at Creighton Barrel. So we deal with a lot of different departments like branding, we deal with analytics and marketing and things like that. But if for someone like me who is doing digital marketing, who is doing SEO, it's not, you don't have to be in e-com. You can also be like, in-house and somewhere else or you can be working at an agency as well too. So there's just different areas and I feel like it does give you a lot more opportunity. You just kind of have to figure out what company do I want to work for, what job do I want to have, or maybe even if you wanted to freelance and do that, you could do that as well. What's happening guys? It's Shane here. Welcome back to the channel. And today I have another very special guest on the channel. Today I got Ivy to come on. Ivy is a digital marketer and she has a very unique experience and perspective on getting into digital marketing. So I'm really excited to have her share her story. Thank you so much for coming on the channel Ivy. Yeah, thanks for having me Shane. I'm really happy to talk to you today. Awesome. So let's go ahead and start at the beginning. We'll go way back in the day. You can kind of like maybe tell us about your background a little bit and then also tell us about the first time that you discovered digital marketing. So before you even knew about the course or anything like that, just the first time you thought in your head, hey, maybe I should become a digital marketer. Yeah, so I went to school at UCSB actually and then I went as a bio chem major. I wasn't super happy about that because I just felt like it wasn't super creative. I didn't really see myself as like a scientist or like someone working in the lab. So yeah, I stopped doing that when I was in new school. I did art for a little bit for I think like a year or so. That was really fun because I got to be super creative, but there was just kind of, I don't know, like it was just like stigma around like art majors that like, you know, you can do art, but it's sometimes not as profitable. And that's kind of what deterred me from, you know, finding the job of is, I guess, creative as well. But kind of fast forward after that when I graduated from school, I just didn't really know what I wanted to do. Like I liked marketing, but like the at UCSB there was no like marketing major and like the closest thing to that was communications. I remember and it was just like a lot of writing and it was a lot of like, I don't know just writing specific projects, but they weren't actually allocated to like real life in a sense. So yeah, I don't know. I just didn't have too much background on marketing. So after I got away college, I didn't really have money. I had to pay for rent. So I was serving for a little bit. And then I just happened upon a job with I was doing data entry. And I was also doing like a small bit of marketing. I was doing like social media marketing. And so that's kind of how I got my feet wet into marketing a little bit. So yeah, after that, after I think that was 2020. So that was during the pandemic. I was just searching up like some YouTube channels being like, Hey, do I need to get like, do I need to go back to school to do digital marketing? Or what is digital marketing? Or is there something for me that I can just do now? And so that's how I found this course. Got it. So you basically just searched it up online. What is digital marketing or something along the line that popped up on YouTube? So I was just searching up like digital marketing major in the beginning. I was also just doing a Google search on that. And it was popping up just like random Academy courses that were like, five grand. And I was just like, I came out for this. But then I also don't want to go back to school and just get another major that I don't know. School was just like, you go in there for two years, and then you come out with that also. So I just did not want to add on top of what we have. So yeah, I was just doing a Google search and just trying to figure out like, is there something in digital marketing that I might like? Is there something that I can do on the side without going to school? And that's kind of how I found the course. Yep. Got it. And would you say that just generally speaking from a financial perspective, art degrees are worth it? Like, do they help you achieve your goal of becoming an artist in a cost effective manner? I would say no. But this is the thing is that I feel like I'm just the kind of person to where I like to teach myself. And I feel like art, it's great to go to school, but it's also really expensive to go to school. And I feel like there's just so much more knowledge, I think now that you can easily just look it up online or you can just maybe get a mentor and be able to figure out some things like that. But yeah, I wouldn't say that it's worth it. But for some people, it might be a better option because they like that specific structure. And by the way, guys, Seth does have a free masterclass. Basically, he goes over some of the more important details. He goes a little bit deeper. He talks about the different parts of digital marketing like SEO, paid ads, pay per click, etc. And whether digital marketing would be a good fit for you and your own personality. So if you want to check that out, I will put that down in the description below as well as the pinned comments. But as to the next question, let's talk about you discovering Seth's course. So you look into Seth's course, you're deciding, are you going to buy it? Are you not going to buy it? How long was that decision process for you of whether you're going to invest in this course or not? Right. I think it was like two or three months or so. The first month, I was honestly just watching Test and Learners like every day. And he would probably bring one out like every week or so or I followed his Facebook group and I would read the testimonials there. And I was like, how many am I going to watch for me to actually pull the plug and be like, okay, I'm going to do this. So yeah, two months into it, I got into the course and I was just kind of going through it. And it just was interesting because one, I didn't know anything about digital marketing. And he just kind of put it into perspective where it's really just easy to understand, easy to apply. And you're able to just kind of figure out how do I fit in with this? Do I want to do PPC? Do I want to do SEO? Do I want to do email marketing? Things like that. So yeah, so I did that for a year. I think some people did it for a little bit less than I did, but I was just kind of going through the motions and trying to study and also just give myself a little bit more confidence. I think if I really just told myself, oh, I can do this thing that I've never done before, I think I could have easily just finished it in a month or two. But yeah, I did that for yeah, a couple of months, I think that's what I said. And then I landed a, well, I was doing like freelance gigs. So I had one of my friends work at an agency. So he let me do SEO for some of his clients. And then I also just like through my network was able to kind of work on people's websites. And I had my own website as well too. So that's how I started a game experience. Got it. And just generally speaking, Seth's course, what was it like? So for instance, kind of like the education side, and then also the fact that he has a really active Facebook group. How was that? How helpful was that for you learning digital marketing? Yeah, everybody was supportive. Seth was, if I had a question, he would answer it even within a day. And I'm usually the one that's not that good at responding. So he told me, like, you need to do this, this and this. And he basically was just throughout the course. And, you know, sometimes when I would talk to him, he would just kind of give me like some positive feedback and like, okay, yeah, like even though, I don't know, maybe you're not even fully done with it, like you still can apply and you can still try. You don't have to be 100% perfect in that. And also just kind of the support from other people as well. So we would, I would talk to some of the people in the group and we would have chats every Saturday morning. So just to kind of have a kind of ability for how we're doing, what we need help on, and we would just celebrate small wins, like, oh, yeah, like I got a complaint or I got a job. And so that's just, you know, when you hear someone else doing the same thing and then getting what they wanted, it's just more motivation for you to try a little bit harder. Got it. So let's go ahead and talk about what everybody wants to hear, which is let's talk about the money, right? If you're comfortable, you can share how much you made at your first job. And then if you're not comfortable, you can just kind of tell me, generally speaking, what people could maybe expect at their first job as a digital marketer. Yeah. So I, it's around 50 to 65,000 a year. And mind you, before I had this job, when I was working at like a smaller, like just straight out of college, I think I was making like minimum wage and minimum wage here is like 15, 16, I think an hour. So, yeah, it was a big jump, I think. Got it. And then in terms of like lifestyle, what the job's like itself, what are the differences between your previous jobs and digital marketing? I don't know how else to explain it. I think it's hard to compare the two because I was serving for most of my college like career. So it was, it was just kind of like, this is what I'm going to do for a little bit. Not so much like, oh, this is what I'm going to do as a career. And then, you know, have all of these different ways that I can go about it. Now with SEO, it's different because, well, I work in the Ecom department at Creighton Barrel. So we deal with a lot of different departments like branding, we deal with analytics and marketing and things like that. But if for someone like me who is doing digital marketing, who is doing SEO, it's not, you don't have to be in Ecom. You can also be like in-house and somewhere else, or you can be working at an agency as well too. So there's just different areas and I feel like it does give you a lot more opportunity. You just kind of have to figure out what company do I want to work for, what job do I want to have, or maybe even if you wanted to freelance and do that, you could do that as well. Got it. And I would, one other question I want to ask you is just kind of generally speaking, if somebody is sort of on the fence about going into digital marketing, like they're watching this, they're thinking about doing it, they're thinking about maybe investing in Seth's course, for instance, what would you say to somebody in that position? I would say definitely do your research as far as like, there's just so many different things that are involved in digital marketing. It's not like SEO is the only thing. And there are different ways to express your creativity and then also be analytic or logical at the same time. For me, I found that SEO was not only something very valuable for everybody, but when I was freelancing, I felt like it was an opportunity to bring more opportunity to people. So I worked with small businesses and stuff. So even just getting small amounts of traffic helps them. And so that was just kind of the gateway to me trying to do that on such a larger scale, I guess. So that's kind of just figuring out your why and then also just doing your research as far as like, what do you like, what interests you and maybe seeing that as a possibility. So that's what I would say. Got it. And if somebody does decide that they want to become a digital marketer, but they're on the fence about buying Seth's course specifically, would you recommend Seth's course? Yeah, Seth's course was great. I mean, he just feels like my mentor even though I stopped taking the course, he still just helps me, you know, just gives me encouragement and positivity. Like this is like just the start of your career. I've also made friends off of the course as well, who just helped me do SEO and things like that. But yeah, I would say if I were just like, do a redo again, I would 100% take it again. And yeah, just knowing that I really am just putting a lot of effort into what I'm going to do as a career and that college just isn't the only option out there. Thank you so much for coming on today and sharing your story, Ivy. I really appreciate it. You have an awesome story. You're very impressive. I think the future is looking very bright for you. Maybe we'll have to bring you back on the channel year in about a year or two and see what your updates are. But thank you so much for coming on today. I really appreciate it. Yeah, thanks so much for having me. I really appreciate that as well.