 Welcome to the build my sports bid show where we talk about how to create build and scale your own local sports training business Let's go. It's time to get started with your host Ben neighbors. The show starts right now Hey, what's that welcome back To the podcast and in today's episode I'm going to give you a piece by piece plan to create your first digital program to sell and Just like the headline suggests you can make money in your boxers or underwear whatever you wear and I Wanted to create a podcast because Yes, there's a million different steps to take. There's so much information of You know other people who do stuff online and to be honest, there's a lot of there's a lot of people who talk about this that have never done it before and I wanted to Give you a step-by-step plan to create your first program and Start selling that within 30 days from now and if this appeals to you and you want to take You know some deeper steps with me and you want to actually get my help I'm going to be helping one person in 2019 This is only available for one coach and this is an in-person workshop and if You go through this episode and you actually take my advice and it works You're probably gonna want to work with me later on but I'm only gonna work with one coach I only have the capacity and a time to work with one coach And it doesn't matter what sport you're in but I'm just gonna be working with one coach on this per year Coming up and like I said if you listen to the rest of this episode If it makes sense if you do it and it works Then I'm sure you'll be able to find out how to get in touch with me find me on Instagram Ben neighbors Shoot me and email it build my sports biz at gmail.com or Go join our inner circle program. That's what you and I can talk every week Whatever you got to do to get in touch with me. Just do it. All right, and I'm going to Try to be as simple as possible on this episode as well because there is a lot of information out there From people who have never done anything online They tend to like to give information about how to do things and I can tell you just from personal experience I've had mentors who've helped me Grow what I do online With I have a brand called online soccer skills calm And also what I do here build my sports biz like basically what we do it's an online consulting company and You know, I want to share some hopefully this is valuable advice and this is all step-by-step on How to create something and sell it within 30 days from now. All right, this is gonna require a pen and piece of paper If you're just listening to this in the car Like you can listen to it, but go back and listen to this again when you are in front of a pen and piece of paper Because I know that if you actually do this it will work All right, because I've done this and not only have I done this I've coached several people over the last couple years to do the exact same thing about to tell you. All right So here's what we have to figure out first No matter what sport you're in if you go on YouTube and you type in whatever sport you're in Let's say it's let's say it's soccer. All right. I'm in the soccer industry So if I'm a soccer coach, I can go to YouTube and I will find Probably if I do enough research, I'll probably find at least 50 people on the planet right now Dead are on YouTube that sell digital content at least 50. I mean, that's just a rough estimate With basketball, it's probably a little bit more Football baseball, I mean Everywhere you look no matter what the sport is there's already people who have done it or they're doing it and so to me that's a good sign that means that there's opportunity for you to create your niche whatever that is and Create something that adds value to kids and you can solve a problem that these kids are going through right and I really do believe though that you're gonna have a lot more success when you've actually had success working with kids individually, so if I had to go piece by piece this is how I did it and this is how I would recommend you do it and I'll take you back to 2014 and I will never forget the summer of 2014. I Had it was around 37 sessions a week and I did that for 12 weeks in a row and I remember the first like three weeks of that I guess back then I was I don't know 26 27 years old. I Could sustain that I could sustain, you know 37 sessions a week and I was fine and then like after like the I don't know. I would say after the first month of that. I was like, oh My goodness gracious. I do not want to see a soccer ball right now That's how I felt because by the end of each day I was just exhausted and although like I love training kids and I know you love training kids Like you don't know how that feels until you actually do that day after day multiple hours and Honestly, like back then it's because I didn't have my business properly set up like for my local training business and I wasn't charging as much as I should have been I what I didn't streamline anything I was disorganized after that summer though, like I completely transformed my in-person training business and I also realized during that time though, like I'm not gonna be able to sustain working that much and that's when I ultimately I went to hire some coaches I Completely changed the way I ran my business and I made a bunch of adjustments after that summer And so I'm glad I lived through that, but I remembered something during that time I had some people tell me they're like, you know, I've been like You can train a lot of kids, but are you gonna be doing that in 10 years from now? Like are you gonna train that volume of players by yourself 10 years from now? And I would always just be like, you know in the past it'd be like, yeah, like I don't want to do anything else I just want to do that and It's crazy how things worked out, but that fall so this is you know, right after the summer this was right around September I was on Facebook and I saw this ad and I was actually being retargeted, which if you don't know what that is you can Google it but I was being retargeted by This marketer who my oldest brother sent me an email I clicked on it it was to this guy's product who Basically sold a program an online program on how to create and sell online programs sounds funny saying that but that's what this guy did and So I was like, oh, I'm gonna go look at that like that looks cool I never really thought about doing videos or anything like that at that point But I thought it would be cool just to look at it and then I was on Facebook and I saw I got the retargeted ad I clicked on it again, and I remember that night. I could not sleep. I was just like man This would be so cool to create an online program To give to the local players that I trained so when they're not training with me They can use that as a way to get better so I can create a resource for them that they can use So this way they're more accountable. They're getting better on their own and that's all I was thinking about I wasn't thinking about anything else other than just like giving it to the Players that I personally train and at the time I had a big email list of players and families locally who knew about me who have trained with me before that were training with me during that time and I Did what most people don't do Which is like I just went into it telling myself all right. Well, you know, I'm gonna do this I'm gonna try it out. Let's see what happens and I told myself like there's there's really no downside to this the downside like the worst thing that could happen is like I created no one buys it and And that would be fine. Like I wasn't didn't put any pressure really on myself So I purchased the program. It was a four-week course Every single day. I you know, I woke up I went through maybe an hour or two hours of the course and while I was going through it I started to learn more about, you know, how to create my program, you know How it should be set up how I can market it locally to just the kids that I train And I did this very piece by piece So if you really want to create in a digital program, this is what I recommend you do. All right step one is You need to get this validated and the way you do that is you talk to your local customers And this is exactly what I did. I talked to every single kid That I trained face-to-face and I said hey, I'm gonna be creating These online videos. It's a course that I that I Want to create for you so you can go through this on your own and I asked them straight up like would you go through this? Is this something that you would want and I got enough kids to tell me yes And then I just went straight to those kids parents and I said hey, I'm gonna be creating this like Johnny already told me he he wants to go through this like I'm gonna be selling this for probably like around 50 bucks Like would you buy that like I know he wants to go through it. Would you buy it? So what I did there is like I put a little pressure on the parents telling them like hey I told your son. I was gonna buy it like I'm gonna create this he wants it Do you want to buy it and most parents were like yeah, like we would do that? And I hadn't even created a video yet. I haven't done anything. All I was doing was going through this course online and After I got enough people to tell me yes I literally just followed that course that I was going through and I went out with my brother It's funny thinking about this now, but we went out to the fields and we created like one week's worth of content and One of the things I learned in this course was like you don't have to create a full program you could create one week at the content and Like get people to buy the program and have the program set up to where the parents and kids can only access one week at The time so if you get enough people to buy it you just finish the course if no one buys it then you don't need to finish the course and that was my Way of doing it which was know what like I'm gonna create a week of the course so it was like five or six videos and The videos were they were fine like I mean I wouldn't say they were that great They were decent those are my first ever videos. I ever did so I would expect them not to be that great but I Did that and I created a Video it was actually my brother created the videos about three minutes long. It had really loud music It had like some text flying in Saying what the program grant what the program was I didn't talk at all in the video just showed little clips of what was inside basically the first week of the program and I Put a add a card button and That's all I had. I had a little one-page site it had the Video and then below it had a like an abdic heart and then like I had a system that would collect the payments online and I Sent that out like I will never forget this I Sent that out Manually alright. I didn't have like I had an email server at that point But for some reason there was there was some big glitch and it wasn't allowing me to send all the emails to parents Like in an automated way where I could just send one email and it gets sent to the whole list like the way that I have All my emails set up now like that just wasn't working So I had to manually send emails to parents We actually which actually worked better because I got to personalize those emails and include the kid's name And I sent that out I sent it out to over 200 parents and it was a $47 product and remember I only had the first week of it done and I already had enough people who told me yes, and I was thinking in my head. I was like man This would be awesome If I can get 10 parents to buy If I can just get 10 that would be incredible. That'd be like an extra You know 47 times 10. That's an extra $470 and Really the first thing I did was like after I got the first week's videos done I got the sales video done. I had the add to cart button. I Personalized the emails. I sent out around 200. It's probably maybe a little bit more Individual emails. I woke up really early to like send those out individually and Within 24 hours, I had 50 parents who paid $47 and I will never forget that day because it Made me realize you know what like I have something valuable to share with these kids And it wasn't even about the money like that. That's that was secondary. It was the fact that these parents Purchased this program that wasn't even done yet, right? It wasn't even 25 that was like 5% done But the idea made me believe. Oh, wow like I Can help kids when I'm person not with them, which is so different than only Generating revenue when you are with the players that you train. It's a completely different thing and I'll never forget that night. I never didn't sleep. I just kept clicking the refresh button Until like four in the morning or something and then the next day. I was like very sick Felt terrible because I didn't sleep at all and And then the next couple days after that I went with my brother to go finish the program because like people bought it and I was like, all right I need to go do this now and So that's what we did though like piece by piece. I did not just create something and then Like randomly get people to buy it. I went to Customers people who have already trained with me and I gave it to them first, right and If you do if you have a customer base already then this opportunity will definitely work for you, right? But now what I want to do is Go piece by piece on actually how to set this up. All right, so if you take my advice here But you didn't once hear me say, oh well, I did this just to make a lot of money. That was that was not the goal Yes, that I mean $47 times 50 like that was an awesome day for me Like I will never forget that and it was so fun so cool seeing that but The bigger picture for me was all right. Well, you know, I need to create this program it needs to be valuable for these kids and they need to get results, right and Once I finished that program everyone went through it week by week And then after that I started to learn, you know, how to create a YouTube channel So I could help more kids and since then I mean we have I Literally having shot a video on that channel In almost a year now But that channel has like five point five million views. I've helped tons like Tons of kids worldwide, but it didn't start there. It started by helping the kids locally, right? And there's three things you need to do though. All right, I'm gonna go piece by piece. So step one is You need to validate Whatever it is you want to give to your clients So whatever that is and it doesn't have to be a skills program It could be a mindset or confidence or goal-setting program many coaches that I'm helping right now Like that are in our consulting program. I'm helping them create their own online programs that they can sell locally First and then from there, they're gonna build out podcasts are gonna build out YouTube channels. So this is something I'm actively doing with clients Personally I help coaches with stuff like that every day but the first thing you have to do is validate it and If you're not willing to go talk to parents talk to kids about what they want Then you shouldn't go create it because you'll be wasting time Alright, so that's the first thing is make sure They want to consume what you want to create Otherwise again, it's gonna be a waste of time. The second thing you need to do is you need to have software that can actually deliver the content and I've talked to coaches about this before and there's two ways of doing it. You can do it where it's very professional and It's easy and it's seamless like if you were in our inner circle mastermind program You would see how professional my membership area is like I use a service called kajabi and if you wanted to actually like take this serious and Build out an online program Reach out to me. I have like a I think it's like a 28-day trial now free trial and I can send that to you and That way too like you wouldn't even have to pay for it When you first start creating your product and that's where you can keep your videos or your PDFs or your audios whatever it is you're selling and That's how parents and players can access your content But you need to have a membership area and there's two ways to do it it can be very professional like that or you can do it very unprofessional and honestly the first way I did it was very unprofessional and I was using a different service at the time, but the membership area was garbage I just had to make sure the videos were in order and they were organized and if you have any sort of website service that you use if you just create a Password protected page, then you can just put the videos in order there And that's really all you need to do if you want to do it unprofessional do it that way if you want to do it Professional and where it's like set up for long-term success Then I would get kajabi and again if you need to hook up with that reach out to me I can show you How to get a free trial and then lastly though Okay, you need to be really good at sending emails. So You can't just and this is the misconception out there some coaches think well, all right Well, I've never written an email before so I'm gonna go start to sell online content before you even like think about Creating something or asking parents about it. You need to have a Regular routine of emails going out to parents and I'm talking about email newsletters And if you're not doing that then parents who get that Introductory email about this program. They're gonna be like, oh, you've never even sent us an email before So it's gonna be better for you and you have way better results If you have emails going out on a regular basis And that's why I had such a good result because I was hyping parents up about this for at least a month before like I had Done anything so parents were excited about it But they were on my newsletter consuming content way before that for three or four years before that and If you're not doing that then I can guarantee you're probably gonna fail You know matter how good the program is or how many people you talked to about it. You need to have that set up like and Sending emails is a great way not only to market yourself But it allows you to get better at writing and the better copywriter you are the more money you're gonna make and that's just flat out That's a skill. I've learned over the last 10 years and I started off from ground zero terrible at that But those are the things you need Right, you have to have those things in Order to pull this off and I feel like if you do that if you have a newsletter already in place You have an advantage, right? But you need to have that you need to physically go talk to parents Go talk to the kids that you train And then from there like as long as you have a week's worth of the videos done You can just create a sales page Have a buy now button like if you're not using an online payment system yet Message me I can show you how to do that if you want to get kajabi just that'll work They'll that'll work seamlessly for you to create, you know a page where parents can pay online and They can access the content online but again, those are the things that you need now it's really up to you and Like I said, I'm gonna be helping one coach and this is a workshop. I'm gonna be doing in Texas It's gonna be at my office. If you want to like truly dig in and learn how to do this. I Want to help you out, but I'm only going to be helping those who? implement What I just taught you today that that's the only way I'm gonna do it So go check that out like go take action on what we talked about today And I know you'll thank me later if you already have a list of players that you're training and You you can't take on any more players this idea will work for you And you should do it because you can build more income passively and You can help kids when they're not with you which ultimately keeps players in your program longer because now you have this added Value that no other trainers will have and I can tell you right now because I get asked every day Like coaches asked me well, how can I add more value having an online program whether like Parents pay for it or if it's free. It doesn't matter having that set up will streamline you And that will allow kids to get way better results in your program All right, so I hope this podcast helps you helped you out If this episode did help you out, right and you go do this And like I said when it works for you and you want to take the next steps reach out to me I'll be ready Like I said only gonna help one coach in 2019 Those who are in our consulting program. I help them with that sort of stuff But like on a very very deep step-by-step level where we can hang out for an entire day That's open for one coach out there and if that's you Take action what we talked about today and I can't wait to meet you Hey coach, thanks for listening to our show today if you enjoyed the content I'd really appreciate it if you would leave us a five-star review here on iTunes If you want to attract more committed clients Generate more income and create more freedom in your life. You'll want to check out our inner circle mastermind This exclusive group is reserved for coaches who want to build and scale a dominant sports training business to learn more about the inner circle program simply head over to our website and www.buildmysportsbiz.com Thanks again for listening. I'll catch you later