 Hello and welcome to capacity Middle East extra powered by JSA. I'm Dean Perine of JSA And we are coming at you live on location from the Grand Hyatt, Dubai And I am here with mr. Mr. Bernice Bissick and Bernice is the regional director of Europe for net number global data Services Bernice welcome to welcome to the the discussion today. We appreciate it. Thanks for having me here You bet. So, um, you know what? We have the luxury of speaking to you before you actually speak on the CPAS panel later today Why don't you give our viewers a little a little insight on what what that discussion will be about today? Absolutely CPAS seems to be the national progression and evolution to the natural progression and evolution to the existing Messaging and voice businesses. So there was a lot of conversation about that Generally the idea behind the CPAS is to allow businesses to add additional Communication capabilities to their existing applications without having to actually build those from the scratch It will save them time and money. It will allow them to enrich the communication The businesses have between themselves their customers and their employees. So overall CPAS is expected to bring in those Additional benefits in terms of easy and fast and cost efficient integration in real time in cloud and I guess the the most Significant aspect of it. It's gonna be a better customer experience and it's in turn It should actually increase the messaging volumes that are at the same time revenue for the whole for the whole industry Yeah, excellent. So let's talk about the net number service portfolio. I understand that you have kind of reintroduced these Excuse me as three separate tag use case lines Why don't you tell our viewers a little bit about what that looks like that is correct? Just recently net number announced It's new use case centric product portfolio that is going that Consets of three product lines and each product line has its own separate products and services within that so those three are Very use case specific The first one is provisioning and is very North America centric where net number runs the so-called net number registry That includes the telephone numbers Used for terminating a to P messaging that are known as 10 DLC at the same time All text-enabled landline numbers in the North America needs to be provisioning for that as well So net number registry is actually integral part of the whole messaging ecosystem in the US the second product line it's it's routing and There are a couple of different products there that I use for Accurant SMS and voice routing One of the products called cater ID and the second very important something that is coming up It also includes the data on RCS as well where after a check-in a certain telephone numbers We are able to say whether that telephone number is actually RCS enabled or not and the third product line or category is in the trust Space sort of where we try to bring in the intelligence on different products that are fraud prevention related something like Porting history that we call a number review or Another one that we call a number of risk basically where we are able to tell Customers what a specific telephone number has been associated with any recent spam or scam activity. I'm very cool So there are obviously a lot going on with net number And and to accommodate a lot of this I understand that you are doing some hiring as well some some global hiring That's that's true as well as we accelerate the growth through strategic partnerships products Portfolio improvements as well as other investments. We are trying to bring in industry leaders as well into the ranks So I'm thrilled to to mention two of the recent additions One of them is dr. Mark LaFrance who comes with a he joins us as a vice president of business and market development And he comes with a close to ten years of experience in the industry He knows the industry is ins and outs the the markets very keen awareness of the trends Of the global industry trends and his job will be actually to guide and shape net numbers strategy and evolution when it comes to the product lines and the second and the most recent addition is Bradley Greer who joins us as a senior director of data solutions and partnerships Brad on the other hand brings close to two decades of experience in a very complex landscape of Data sourcing identity protection and his focus will actually be on sourcing a new data that are That will be used to prevent fraud and the whole mobile and identity Verification very good. Yeah, very good. So, um, how's the show going for you? So far so good Good to see everyone around. I see there is a lot of discussion going on about the CPAS About what the future holds Since we are in the region. There is a lot of conversations going on about Regulatory environments and how that will affect the the whole industry. Yeah, yeah So that is it's gonna be very interesting to see how all of that is going to pan out. Yeah, absolutely Bernice, thanks so much for joining us today. We appreciate it. Thanks again for having me The rest of the show. Yeah, same to you and thank you viewers for watching. We will we'll see you soon