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Honda "Illusions" -- McGarryBowen/London

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Published on Dec 18, 2013

The campaign aims to tackle preconceptions about SUVs by positioning the CR-V 1.6 Diesel as the economical SUV; offering a bigger car experience, but with smaller car economy. With the campaign line "An impossible, made possible", the work shows the CR-V taking a journey through a series of optical illusions, all in-camera and all centred around the CR-V.

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