 Hey everyone welcome back and happy new year to everyone that hasn't caught us on the previous video so today, let's have a look at some of our quarter four stats and Looking at the new year and where we're going and what I've noticed So I'm gonna share some of my details with you here on the figures and things like this so for myself it's been Well, like many it's been a struggle with the many changes that were happening especially in the effects it was having on our accounts in the Quarter four now There's some strange things happening and Or have been happening and I'm hoping that what's happening now is down to what I am started to implement and I'll share a little bit about that and Just where I'm going with my business Whether or not it's beneficial to any of yourselves. You might be able to take something from it And that'd be great if there's something in the figures that I'm showing that correlates to what you're seeing Maybe it's something that maybe not what I'm doing But possibly something that's happening on the site and a little bit more insight may be interesting to find out if anyone has any Clues to what's happening? So let's have a look. So what I wanted to look at first is the October figures with regards to Performance in traffic So as you can see from my screen, I'll bring up and just put up in front here. I received 3.2 million impressions Nellie's are Promoted impressions as well and in fact, no, they're not sorry. These are what the ass they are you can see promoted impressions Of course, but these are total impressions So 3.2 million total impressions for the period of the 1st of November to the 1st of December down 30% On October which is bizarre should be going up, but they were going down page views 4961 down 21% on October sales 35 down nearly 60% on October I Don't know. I don't know. So let's have a look at the breakdown of that. So we can see that from that the page views 4,300 of those were eBay and That was down by 23.4 percent and external was 659 down 1% on October. So the external hung tight Very close to October, but obviously many people were still affected by it as well now. We can see from those page views the breakdown of the organic External and promoted and you can see that the promoted got less and less and less Promoted impressions as the month went on and so did the external obviously So that was curious. Now. I then went to have a look at December now as you can see from here from December looking back on November's in comparison a Massive massive change and there's a reason for that and we can see where it happens But we'll come to that in just a moment. So for December for ourselves. We got 5.1 million impressions Now that's gone up by nearly 50 percent according to this Not sure how they work that out, but anyway Now the page views six thousand Compared to the four thousand nine from the previous that's gone up twelve percent sales went up by two point four percent and The breakdown of that was page views on site was five thousand four hundred and twenty five Which was up sixteen point seven percent, but the external dropped to five hundred and ninety three Which was a drop in eighteen point three percent now we're well aware that this is around the time that the Offsite ads came into play beginning of December and we can definitely see that happen here because we can see the organic impressions and The promote the promoted impressions and then on the bottom row here. We can see the breakdown of the page views Again very very small in comparison, but This section here Was a hard reset reset reset as Primo will call it a nuclear reset Doesn't have as much of an impact as it used to as you can see, but it did give me some externals I don't know how that managed that because I don't know if anybody else has noticed but if you go to Google shopping now and Search for anything you want to search for You know just computer pads desktop computer maps or computer mice or Caps whatever you want You won't find any eBay They are not indexed on Google Anywhere, I don't know what's going on. They're just not there. Nothing's there You can if you specifically search for your title, then yes, you can find a Placement in Google, you know, so it'll be there but in the shopping at the top No eBay anywhere to be seen intriguing If anyone can find anything, please let me know but I have tried several things I cannot find anything I Don't know what's going on there other than the fact eBay might well possibly are be asking them not to index or they're just refusing indexing Connection I don't know But something to look at and something to consider Now you will see and I'll show you in just a moment around about The back end of December Which is where I've started doing what I've been doing There's been a change You can see a heck of a lot more organic traffic impressions And you can see a growing number of promoted impressions Now I am following the trajectory that Polish Pete mentioned, which was to Incrementally and slowly so it's not a drastic hit on the algorithm, but to gradually tweak down The percentage Now it could be that a lot of people have just Slam the brakes on and gone stuff that I'm not doing it and they're not doing promoted impressions And because mine is still in that higher bracket. I'm getting the lion's share in comparison. I don't know Excuse me but I think either it's that or eBay have been tweaking and the Search is working better and placing better or three It's down to what I've been doing Because it does seem to be a drastic change now if anyone else is seeing a similar pattern Please share in the comments. Let me know reach out to me Because then I can make some some formulated comparisons and work out whether or not this is related So Yes Just going along to my next screen, which is now this is just The last six days So it doesn't look the same. It's very blocky, but It'll give you an idea now going back to this other one here. You can see a lot of red And that was the november one then december we've gone green Mostly Now this one week in january Other than the external which we'll go through in a moment Everything is green Everything is green. We're on the up and up It's not making sense now Everything I sell is evergreen There's no specific time of year to buy the stock that I sell And yes, you will have the january sale buyers But we can't just bracket with the title like january sale buyers because then we had christmas sales quarter fours You can make up any Title you want it doesn't make any difference. It's irrelevant There will be fluctuations for sure But these fluctuations are too big a difference to be without Substance Now just to give you a clarification going back to the normal view, which is the last 30 days. Here we are Now you can see Everything is green. Everything is green except for externals Which is making no difference. We're not getting any external traffic for some reason any well 550 external site views, but Yeah So as we can see going over the last 30 days I'm up 50 percent on impressions page views up 28 percent sales up 25 percent We're in january Christmas should have been the time it was selling fast Not complaining that we're getting sales not complaining. We're getting the impressions. It's just comparing um now a big difference here is we're Tipping scales here on the organic and promoted. We're getting more organic now than we did previously I mean just going back to november We were down 23 percent on page use organic down 1 percent on external Come december up 50 percent And then in the last 30 days we're still holding at 50 percent. We're not losing ground But you can see down here the organic traffic Other than the hard reset Is pretty much non-existent all the way through until the week prior to christmas and then we've had a steady growth The same with the promoted listings that you're getting a steady growth every day I'm not complaining our impression placement top 20 searchlight impressions Are also growing compared to november 2 percent December 1.3 percent went down On Then in we're up back up 1.4 percent in the search For the last 30 days But we're also up on the rest of search impressions, which is Curious because I haven't done anything different there So i'm sure wondering where that's happened But yes this difference here now what what we did was we we've tried the off-site ads as has been mentioned a couple of times um We ran three ads separately concurrently No, yeah, not that not at the same time And we received zero clicks Now going into off-site ads obviously they would take a cut Of the fee and then the rest would go to obviously google So ebay have lost out on fees there through me because they haven't got jack They didn't give me jack For no reason whatsoever and I proved that By going straight to google ads And I ran a couple of google ads campaigns for the same amounts that I would have run the off-site ads for And got tens of thousands of impressions Just under a thousand clicks. That's fine But it proves it works. There's nothing wrong with my listings. There's nothing wrong with my information On my listings. There's nothing wrong with my products. They get the clicks But ebay are cocking it up Because They didn't get a single click Now i'm running a few other things to drive traffic directly to my store I'm not running it to my listings individually. I'm running it to my store categories. Now. This is what's uh, I'm the the approach to untaking This isn't for everybody of course, um, and If it's something that you're into doing that's fine. And if it's not again, that's fine, you know, whatever works for you But for the stock that I do it's worth me doing because I do multivariations. So it's worth doing Continuous development on that traffic Now i'm working on avenues to pull traffic to the store In in instead of the listings themselves The reason for that for me If you are bringing traffic to your listing And they don't buy it That hurts your conversion rate But if you are bringing traffic to your store It's not From what I can see It is not having an impact on my conversion rate at all Zero effect on my conversion rate my conversion rate even though i'm driving more and more and more traffic Which we can see here To the store In an endeavor to increase the sales and maintain the sales and get some stability It is not affecting The conversion rate or the sell through rate whatever wording you want to use for it, but it's not affecting it I'm still sitting at 0.8 Not as high as I'd like to be on my best day Best times of the month I've been on like 1.6 But we all know it can drop drastically within a few days because they do like to Keep you from growing too fast too quick And they do slam the brakes on your account on the traffic that they've admitted it So it's not even a discussion. There are many out there saying no, they don't control traffic They have admitted it. They tell you they do it. So Don't even entertain the conversation with me with it. We know this for a fact But driving that traffic is increasing my account It is i'm green across the board In all the right places Which is good now as long as it consistent consistently sustain it I will then obviously Discuss how i'm doing it Once I've tested it to make sure that it doesn't affect in a negative way Um, and this will be a good thing going forwards for those that wish to put the time in It's a bit technical way of doing it, but if it continues continues to work and the sales Which is the end goal grow Then it may be a strategy for some to use, but it won't be a strategy for the um The part-time seller or the necessarily the thrifter Um, unless you have multi-variationing of it because it is more of a long-term Strategy That runs concurrently separately, but pushing traffic to ebay To the store not to the listings now with with the us guys. You don't all have stores I appreciate that you've got a lot of free listings. Uh, same in the us Uh, a lot of free listings and you don't need to have a store. You know, I mean, that's fine That's great for those that have a store that have multi-variations. This could be beneficial But I want to keep it going for at least another three four weeks to see the sustainability of the traffic and of the conversion rate and of the sale rate and as long as the board stays green I will share that information and we can try that out now Obviously remember It's not for everyone and not everything is for everyone And it may be nothing. I'm doing has any effect. It may be this is same for everyone. Everyone is seeing this difference here I haven't seen anything else across fellow creators that eyes yet, but if you are suffering or suffering if you are Uh, experiencing a similar thing. Excuse me one second Then please share in the comments below All right guys, so I'm going to leave it there And if you have any questions, obviously pop it in the comments below Don't forget to subscribe like and all that jazz You know, just get this information out there to other people that may see something Even if it may not be what I'm directly saying, there may be something they say Ah, but what's actually happening is and we can get that information out to everyone in the community All right then guys. Well for now Take it easy and keep it real