UNICEF Cathy commercial

ProCreationAgency
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Published on Oct 6, 2012

This particular execution features a real UNICEF Global Parent (donor). It's the first in an ongoing series of ads ProCreation created for UNICEF.

The ads were a new direction for UNICEF New Zealand's TV commercials as the agency's strategy was was to focus on the reward to the donor, the joy of giving and being part of a successful programme, rather than the traditional approach featuring the plight of impoverished children and the enormity of the problem.

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