 What's up team it is your biggest fan the real Casadero and we are back here in the construct and in this video We are gonna do some rapid fire Idea generation this is something I've been thinking about doing for doing doing for a while But sometimes most of the time a lot of the time I get caught up in my head And I start thinking about this and that and how I'm gonna market this and edit that and do this and then I get so tired of thinking I'm like I'm gonna go eat and watch like 10 episodes of oranges Do all kinds of stupid stuff that maybe I shouldn't be doing I'm entertained. I'm happy, but whatever James out-tuture if you've never heard of him. He's what he's one of he's one of my mentors Mentor that's funny. It's weird when people say that I I study I study the things that James out-tuture does I study a lot of different people But James out-tuture he talks about the idea machine and The idea machine is what human beings are We are made to generate ideas That's it. This is this is our whole existence if there was a meaning of life the meaning of life would be idea generation So this is this is number one number number two would be would be idea execution idea, I just like making Making lines under stuff So you have I did idea generation idea execution and then we have idea maintenance idea Maintenance MA I in T E N A N C E. I think that's right mate main main maintenance I Don't know. All right, and then we have idea improvement. So if this is This is this is this is humans right here think if we think of everything we ever done up until now If possibly everything we ever everything we ever will do is because somebody had an idea and Either they decided that they would make this idea reality or somebody else decided that they were gonna make the idea reality Which leads us to execution So there has to be a execute there has to be somebody who's like I like this idea. I'm gonna do it I'm gonna make this idea happen and They they started they kick it off right and there's there's different levels inside of probably all of these But then you have somebody who has to maintain the idea the idea executioner the person who's like boom who gets the idea started there usually not the person who can maintain it like it is There there has to be I don't know that this maybe there's a whole different conversation And then you have the idea and prove her and that's somebody who comes in and they improve the idea now typically the idea generator The idea executioner in the idea Improver right the person who improves the ideas. These are all the same person right so So this is typically like the founder the chairman of the board the CEO Type of deal so you got like Bill Gates the Steve Jobs the Steve Wozniak's the Paul Allen's the the I don't want to leave. I don't want to leave him out Steve Balmer cuz he was at the beginning of Microsoft And then there's hundreds of others see a hundreds of others Founders out there Who do this who go through this whole process? So you have the the founder would be the idea generator So they're the machine they create the idea and then the idea executioner typically they become the executioner They're implementing the idea, but then they need somebody to maintain it And that's where that's where they'll bring in like a CEO or they'll have like a board of different people that do different things and They will shift their focus into idea improvement and a good person to think about when we think about all this stuff Is Elon Musk? Elon Musk is quintessential right the idea generator. We don't he started at PayPal I don't even know how he got in the PayPal or did all these things But he helped these I know a little bit about the story of PayPal. This is not a story about PayPal, but He leaves PayPal and he's like I want to start Electric car company and if it wasn't because he wanted to sell electric cars is because he want He has this mission for the planet. He wants to I Don't think I've ever heard him say reduce global warming anything like that Basically, he wants human beings to exist as long as possible Right and he wants the world to exist as long as possible and he figures If we have this abundance of energy that's coming from the Sun enough energy to power everything then why we need fossil fuels Right, so how do how do I change the paradigm? How do I do that? So he sat down and he started coming up with ideas and his ideas were Tesla the electric car company and Then it was a SpaceX and I don't know if this is the order. It doesn't really matter SpaceX is space exploration and colonization colonization Bubble all right space expression colonization and then he has like solar solar city. I think solar Solar city CIT why I may have that wrong and that is a solar panel company They just build like solar panel arrays. They put them on houses on buildings in big fields solar solar company solar Power come solar power He came up with the ideas Kind of sort of like there were other people had ideas for electric cars There are other people had ideas for space exploration other people that had ideas for solar power But he was like how can I do these on a scale that makes sense? so he set out to do these and He found other people who had good ideas and he didn't even find found Tech fight. He's not the founder of Tesla Tesla existed and he had an idea for how Tesla could be ran and what they can do And so he went in and he joined Tesla and again, I don't know like all the intricacies of the story, but now he's the CEO of Tesla and He's he's building Tesla. The point is that he had some ideas, right? He gets in he starts the idea He's executing the idea and as things begin to grow you have to hire other people to do to do other things What this all boils down to is the the idea part Everybody has the the capacity to generate ideas. Now here is something Here is something that's very interesting most of the ideas that we all have are Probably they're probably garbage But we wouldn't know because most people don't try to Implement the idea So this is one thing I learned from James R. Tutor. He said every day write down 20 ideas now I don't write down 20 ideas every day. I have a lot of ideas. I should write them down But I don't I don't know why I don't I'm lazy. I'm whatever. Maybe I maybe I'm in the self sabotage I don't want to succeed. I don't know doesn't doesn't really matter But he says 20 ideas a day and it's not hard to do right to be honest If you walk around with a notebook and a piece of paper all day every day or you have some sort of app like I use an application called Notion and And and I'll probably have like another video on how to use that later on but but whatever so we've got So you so idea generation is You just you just putting your ideas somewhere and so it can be idea for anything. Oh man What if I started a hat company, right? That's an idea hat company Right, and neither. Oh, what if I started like a tire company tire tire Company Now we're gonna have all kinds of ideas. There's ideas all around us We can start like a pair of clothing company shirts, you know, actually I had an idea for a shirt. I had an idea for a shirt like two two three days ago and I Remember something else that that I learned from another another person I learned it from Grant Cardone and we'll I'll talk about that in a different video But I went out I designed this I had the idea for this shirt a long time ago Long time ago and something made me think about it again, and then I was like just do the idea It won't take that long just do it So I designed the shirt printed the shirt had the shirt shipped to me yesterday. I was wearing the shirt I don't have it on now But I and I could go out and potentially sell the shirt. I even ran a Facebook ad for the shirt I think I was running it to the wrong audience. So I didn't sell any shirts But it's a shirt. I call it the ST shirt. It's a gray shirt It has a red silhouette of a focus ST on it and underneath that it has a ST so if you guys want a ST shirt, just put a comment somewhere and And then I'll give you a link to go buy a shirt Or maybe I just put a link to buy the shirt on on a website somewhere just leave a comment More comments the better chances that I'll release a shirt or you can message me on Twitter Or at mention me on Twitter the real Casadero and say I want a shirt You can do the same thing on Instagram too. I want a ST shirt But anyway, so we have all these ideas now We don't have to execute on all these ideas because some of these ideas aren't gonna be stuff that we're even interested in Like I made I made the shirt, but I'm not interested in starting a fashion company Like that's not my number one thing now somebody else may be wildly crazily interested in starting the fashion company now What if what if I said? You know hat company and then I was like, okay, what kind of hats would I sell right? Like I'll sell hats about coding coding hats to do the eye Hats and I actually did this. This is a business. I started while I was selling I have I have hats I've got this hat with the command prompt on it. I've got I've got it. I've got a hat somewhere with the power shelf symbol on it I've got a hat with the visual studio symbol on it and these are these are symbols that Programmers will know and understand when they see them. I Didn't really study how many programmers were hats, but I could probably I don't know man But anyway, so so maybe they're gonna be coding hats and I don't but I don't want to start a coding hat business now maybe somebody else out there is like I want to start a coding hat business and They don't they don't know how to do it That's why that's why I'm here because I am going to so in these videos I'm gonna take I'm just gonna take random ideas for companies and I'm gonna go I'm gonna break down what I would do to start that company if I was really so inclined or interested in starting that company And then you can take that information you can run with it So there's two goals here one goal is To drive you guys into into into my training where we go over all this stuff and we I try to Help you cultivate a mindset of success a mindset that that a mindset Where you believe that anything is possible the only thing that's holding you back is you and I learned this from Tyler Lopez. He talks about going to the moon. There was Before anybody went to the moon nobody went to the moon and then after somebody went to the moon Then everybody could go to the moon. That is the essence of all of this. So if somebody else has done it Then you can probably do it But as we as as of right now as far as we know There's nothing harder There's nothing harder than going to the deepest part of the ocean and To the moon right well, I guess you can say going like to this any place beyond the moon But getting from here to the moon is hard and getting from here to the bottom of the ocean is hard And I'm or not even the bottom like the deepest part of the ocean So those are those are those are the two things that are that are really hard now In comparison everything else is easier and there's there's amazing things going on out there That we wouldn't even realize the problem is is that we aren't even generating enough ideas Everybody I But I believe that everybody at least once in their lifetime Depending on how long they live right so that mean, you know when I say stuff like that I'm thinking like I always think there's somebody out there who would disagree like well What if you only live for five minutes, you know some goofy stuff like that But if you live let's say if you the average age 50 60 70 years old At least once in your lifetime you had an idea that would have changed your life and It probably would have changed the lives of a hundred people around you right at least at least at least another hundred people in the world I think ideally maybe a thousand people and So if you have an idea At least once it's one idea life that could change the eye that the lives of a thousand people you have a potential to start and Operate and grow a life-changing business now you may not become like Steve Jobs or Mark Zuckerberg or Jeff Bezos or Elon Musk or any of these like super like Popular CEOs and founders But you can definitely affect a thousand people in a positive way and have a thousand people at some point be like this person Right here changed The way I thought about it if it wasn't for them like my life will be completely completely different and this is like In concern with anything comic books Toys like for some reason I'm thinking of the Super Soaker the Super Soaker water gun Just a war just a water gun Somebody may have gotten the Super Soaker when they were young and as they grew up The experience they had with that Super Soaker His his guided them throughout their life and they will look back on their life and they'll say like this all started with the water gun in 1995 or something like that or whatever the Super Soaker came out So the first thing we want to do is what to generate generate Ideas right so everybody everybody should be out there Generating ideas becoming idea machine and just and once when you have the idea write it down No matter what it is. What I do is I keep I've had this for a while is just a text document and it's called the spark file and it's moved from different application A different application. I started out in a program called called simple note simple note and I have one text file in there called the spark file so the spark File where I just filled it with ideas and then that moved over to ever note And I think I have I put a copy in one note at one point one note And then now I use notion and I use notion because notion has features that are different from one note every note and simple note If you if you want me to do a comparison on all of these and which one I think is the best Just leave a comment below and once I see enough comments, then I'll I'll I'll do a video and I'll probably put in notion Video about Comparison simple note every note one note in notion But now I now I use notion for just about everything and I have a file in there called It's not even a file. It's just a database and I put something in the database and then I tag it Spark file. So then when I go in I can go sort by tag or I can go search by tag or just show me the stuff with this tag and I can select the spark file and It'll bring up all of those and I can even select the date range and all kinds of stuff I can do all kinds of crazy stuff So you got these ideas, so you want to become a idea machine That is the that is a whole premise of all of this and for those of you who don't know my whole deal is code market sell I Spent a long time learning to code. I spent some time learning to sell I spent some time learning to market I spent a lot of time learning to to lead people I spent a lot of time on personal Personal development self-development the mental mindset of success and all kinds of other things and That's that's what I want to talk about in this series So what we're gonna do is we're gonna we're gonna come up with ideas, right? And I want you to become an idea machine. I have my own ideas, of course, right for YouTube videos and different products and services But generate some ideas and then if you Send those ideas to me like how would you how would you start a business? How would you start like a barbershop business bar for shop? Right or how would you start like a? I Did one video it was like coffee subscription co ff e e Subscription sub I watched the video of a guy called Noah Keegan. He started a beef jerky Subscription business and what and he actually start I don't remember. I think it's called sumo jerky You may be able to find the website and actually subscribe to this But he started this up the top of his head. I don't know if he's like really in a jerky or anything But he was like beef jerky subscription business He like messaged like a bunch of people on his Facebook and he was like hey But you guys want to subscribe to a beef jerky subscription business and everybody who said yes He sent him a link that took him to a website where they could sign up for the beef jerky subscription He didn't even have the beef jerky so they go to the website. They sign up for the beef jerky subscription And then he's like, okay, I got a sender from jerky So he goes out and he finds the jerky and he sends them the jerky and now if if If you've watched any of my other stuff here recently When you see me in my other recent content or you maybe you've been through the the the training then you would know that That you don't need to make any money, right? So once somebody says I'll buy the beef jerky All you have to do is figure out how to get them the beef jerky without losing money So maybe it cost you $5 to average. Well, okay so let's say you tell 10 people on Facebook and Two people come back and say I want jerky, right? Two people say I want jerky and One person said one person says I'll pay and I'll pay 20 bucks a month for some jerky, right? Now we have to figure out. What is a good number for them for jerky? I mean, what is a good amount of jerky? So we just we just have to figure out how much jerky can we buy and Send for $20. That's it, right? We don't want to spend more than 20 bucks So we go out and we determine what's the weight how we have to package it and how do we send it? How much is that gonna cost? Maybe maybe shipping's gonna cost five bucks Now we know we can go out and we can buy $15 worth of jerky Now some people are gonna be like, oh well cast what about like gas money and all these other things You can figure all that stuff out, but you don't want to spend too much time trying to figure that out Cuz then you won't do shit like this will never get done. You'll never do it So you just got to start so we know 20 bucks, right? So somebody sends us 20 bucks We go out we spent $15 on jerky We thought we spent $5 to send it to him So we make zero dollars, right and some people are gonna cast man like why do you want to work for zero dollars? That's like the stupidest thing in the world But here's the deal right if they if they would subscribe to jerky For 20 bucks a month. What can you sell them? In addition to the jerky and and this is this right here is a crazy This is this is interesting This is like one of the most interesting things I've seen and I'll spend time out on the internet and on the interwebs Studying this stuff. I'm buying sales funnels. I'm buying access to courses. I'm buying book after book after book I'm not reading all these books because there's a lot of books and sometimes I'm just like Lazy just like unbelievably lazy But I try I will be reading more of course but so So the deal is right is you as you've you've you've sold somebody some jerky you sold them subscription for zero dollars Like your break even your break even they send you 20 bucks 20 bucks comes in 20 bucks in and Then is 20 bucks out 20 bucks out You're at zero dollars. You guys get the point 20 dollars in 20 dollars out. That's not a good business, but But once they subscribe, what do we have? We have their name We have their phone number Email You have their address Some people are gonna think oh, well you got their credit card number, too Not yet. Well, no, no, you don't want to have you don't want to keep their credit card number you don't want to keep The credit card number with any of this stuff. You probably don't even want to keep all this stuff together All right, there's we use third parties for all of this right one company stores all of this stuff and another company stores all The other stuff and I teach you about all of that stuff So another party keeps the credit card stuff right but the credit card stuff. That's that's that's special stuff So let's just pretend we don't even have that right this all this is all we need we can Once they get the jerky we can call them on the phone and ask them what they thought about the jerky We can send them a survey and the email asking what they thought about the jerky. We could send them We can send them free jerky in the mail. Here's a here's a jerky you order and here's a free sampler pack Tell us which jerky is your favorite jerky or whatever the hell right? But the coolest thing we can do and I learned this from a guy called. I think his name is Trey Lou Ellen I don't know how to spell it But Tracek Tracek sells gun oil and he said the most interesting thing He was like thinking of like things he could upsell like an additional thing he could sell He could sell to he could say I'm looking at the time on the camera cuz it's gonna stop recording an additional thing He could sell to a customer. He said just sell the exact same thing. You just sold them So if somebody if so say for instance, we we've we've got orders from one person for this 20 for this $20 a jerky We don't want to just go with this with it with this with this one order, right? What if we can sell them to and because we we know for sure the shipping service works something like this Typically you can ship a heavier item, but it's not It is it's there's a there's a word for it just because so it may cost you it may cost you five dollars to ship one to ship one load of jerky To one address to each individual address, but it may cost you seven dollars to ship two jerkeys two loads of jerky To one address All right, so right I gotta stop saying right so it may cost you seven dollars to ship to so now When we when the customer comes here and they buy one and they say yeah, we'll buy that Immediately after they buy it. We say hey, we'll send you another thing of jerky for Instead of 20 bucks We'll send it to you for 15. So you get two so instead of paying $20 for one you get two for 2035 two for $35 and now now you get to make a profit it's gonna cost you 17 dollars to ship and then you're gonna buy Twice as much jerky. You're gonna buy so instead of instead of $15 instead of $15 worth of jerky you buy 25 dollars worth of jerky you ship it for five I mean you ship it for seven and then you make a $3 profit and that is how you would you would ship jerky But before you even before you even do that You need ideas. So go out right and start writing down ideas And what we're gonna do is I'm gonna make videos on how to execute these ideas If that made sense to you and it sounds interesting you want to head over to the real Casadero calm and sign up for the the free masterclass where I talk about all of the stuff that we All those stuff that makes a business Successful free masterclass neither some other stuff and there's some offers that that you can take advantage of But if you if you've ever wanted to accomplish something greater than what you've accomplished now You want to start a business? You want to grow a business? You want to sell a product or service? You're thinking of you're trying to come up with things you can do to a gender to generate additional income to reach a financial Goal to reach a lifestyle goal the real Casadero calm is gonna help you get there along with my company code market sell All right guys. Thanks for hanging out with me here. I appreciate it Hope this was of great value. Make sure you leave comments below if that all made sense Subscribe and then hit the notification bell so you're notified when new content comes out. We're shifting. We're having Check the time here. We're having a paradigm shift. The whole idea is to bring value, right? I'm tired of the politics. I'm tired of tired of all this other shit that's going on in the news I'm tired of gossiping. I want to get out here and I want to I want to make some deals I want to make some money. I want to change some lives This is where we're gonna start. See you guys in the next video