Jameson Whiskey Takes You 100x Closer




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Published on Sep 2, 2016

Jameson Irish Whiskey is undoubtedly a beautiful substance to behold, but what happens beyond the spectrum of our limited vision?

Presenting: Jameson 100x Closer, a project that explores what our whiskey looks like if you literally climbed inside a drop.

Together with director Quinton Lavery we created a video piece inspired by the concept of being brave enough to take a closer look, and in doing so bringing together whiskey, science and art.

See the art / find our more:

Agency - Native VML
Microsphotography – Elden Swart
A Passing Trains Production
Director - Quinton Lavery
Producer - Marisa Bracher
Director of Photography - Darren Wertheim
1st Camera Assistant + DIT - Rudi Lotter
Stills - Seraj Pasha
Gaffer - Guy Stallard
Makeup / Wardrobe / Art - Kaley Meyer
Makeup / Wardrobe / Art Assistant - Amy Dobson
Production Assistant - Kelly Kabasele
Editor - Josh Borrill (Post Office Post)
Final Mix - Matt James & Greg Albert (Rhapsody Recording)
Composition - Maike Watson


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