 Hey guys, how you doing? It's Andy Elliott. I'm here today with my man Rob. Rob is out of Pennsylvania and Rob has got a secret that he's gonna tell you how he crushed it last month He's only been in the business for a month and a half and I'm gonna tell you He has a little secret that I've never really heard of. I've I've seen guys do it but Rob has figured out how to dominate it and I want Rob to teach it to you guys because I'm gonna tell you Rob How many cars did you sell last month and how many did you sell from doing this little trick that you have figured out? Now we did 18 last month and from this trick we got 13 of them Awesome. So you took an extra 13 car deals in the month of February By doing what you're about to tell us is that right? Yes, sir. I love it. Okay. Well Rob introduce yourself. You've been in insurance for 17 years You just started and then why don't you take it from there and tell us what you did and how how every every one of Our sales people in this country can do the same thing that you did and they should do it Sure. Hey, thanks for having me on first of all, I appreciate it But you know the biggest thing about sales of any kind seeing people and closing people and I knew Basically what I needed to find to be successful was to get in front of as many people as I could and I wanted to Find a way to do that without putting out a ton of money So I kind of found this niche that works for anyone Whether you have any money or not to get more people in front of you basically what I do is I throw a whole bunch of lines out There with hooks on them on Facebook So I find a local dealership, you know, that's running some type of ad whether it's you know credit forgiveness or you know Whatever it may be and then I just kind of scroll down to all of their comments And then I instant message each one of those people so basically you throw out some kind of hook, right? Like hey, I'm Rob from Luther Ford. You know, I specialize in getting people bought that may have been turned down before I'd love to help you You know, we do the best we can on trades and also on payment and in rate How can I help you today and then just send a ton of those out if there's 400 comments Now you got to make sure you don't get put in Facebook jail So you want to do like 20 an hour and just send that hook out to every one of those people Tell me what that means You said put in Facebook jail. You're saying you don't want to cause an issue with Facebook So you probably send about 20 Messages an hour. Is that right? Right? Yeah, because when I first started doing this I found out real quick if you just copy and paste messages and hit a bunch of people They'll lock you out for 24 hours and that sucks So I found out that if I do 20 of them around 20 every hour, then you're good and you won't get you won't get shut down so so you're making a great Template like what you want to say unless you know the customer unless the customer's comment on that Facebook page is Unique most of it is like how can this work for me? Right? And then you have a generic response that you say to them Hey, you know reach out to me because I'm actually 10 times better than what they're doing. Is that right? Yeah, and the other thing is to you have to realize like these people are getting tons of messages in their inbox Anyway, so a lot of times they may think they're talking to the people that they put that ad You know that they commented to their ad don't even know that you're someone else because they probably hit, you know Three or four different dealerships that they're looking at So you sold 13 cars off it it cost you zero money Yeah, and all you did is have to basically troll the dealerships probably within a 20 30 mile radius, right? Right they're close to you, you know They're gonna be visiting these people anyways, right if something works out and then obviously they wouldn't have responded to that place If they weren't close anyways, so you're finding close customers They're actually people that are in the market because they wouldn't have responded to the ad and commented if they weren't interested, right? Right and the other thing about them too is people like to do as much as they can online So I actually get those folks whenever they hit me up I actually get them to put in a credit app and start working on like hey Let's see what you get qualified for that'll make things a lot easier. Look, I don't want to drag you down here You know for three four hours, you know, let's get everything done now and that way when you stop down at the dealership You're just gonna pick up the car Dude, I love that. So it's real simple. So the customer Comments on another stores Facebook page, right some kind of event Something special that they have and then you reach out and then basically you say hey, you know I'm down here at ABC Motors. My name's Rob. I'm like 10 times better at all these things Why don't you reach out to me for a quick second? I got something for you Exactly when they do most of the time like if it was a special finance app like that one You would say look I can get two seconds of information and I can put everything together So you're just driving down here picking up your car Correct. That's what they want to do. You're taking care of it that way. They love you you get the lead It doesn't cost you anything and that a way you're not standing outside all day Like we talked about earlier like most salespeople just waiting on the next customer Yep, and you can filter through so many more that way, you know, like I might have you'll have the low-hanging fruit Right that are gonna hit you up right away You know, you might about a 50 or 60 that you send maybe you have like 10 to hit you up like real fast And then the other ones you may have to send them like a teaser every day That's basically what I do So every day I go through that whole list of people that I have messaged and I send them another line You know basically just to stay at the top of their inbox and then as the month goes through I mean, I just delivered one on Friday that I sent the original message to them like February 3rd And they came in and picked up the car. So I love it. So You would recommend Finding the local dealerships in the salespeople's area, right? Yeah, and then going to Facebook and searching for them. Is that right? Yeah, just going to Google first and put car dealerships close to me, right? And then it's gonna bring up a list and then just hit them one by one on Facebook and see who's running ads And then I just do that about every week go back through that list see who's next Well, especially on a rainy day, right? I mean look if your day is loaded up, you know It's either we have a customer or we're looking for one, right? I mean, that's the life of us because time's money So we go to work to make money all day long But any downtime you have if there's not a lead a fresh up or one or something in front of you You're going to Facebook and that's your attack. Yeah, and the beauty of it is today You know on your phone, you can be walking through the lot doing it, you know what I mean? Like it's just a constant just constantly rolling trolling through them. I Love it, dude. And when he says trolling I envision guys I'm vision Rob trolling on a boat with a hundred of lines in the water And then the guy next door to him sitting there on the dock with one pole in the water Expecting to bring home a whole stringer full of fish Rob's going to bring home a whole stringer full of fish because if one line isn't hitting the next line is hitting, right? Sometimes they all hit it once and some days you they don't hit at all But when you got the poles in the water, there's always activity, right? Well, and that's like the one day I delivered for you know, and then the next day Maybe I do one and then maybe I do two the next day, but you know, it's just constant. It's just constantly hitting them You know, Rob, let's talk about this real quick. This is something I think that's really important I don't want anybody to miss you've been selling cars for a month and a half right a month and a half and you delivered 18 last month in 13 of those you generated are on your own with zero money Can anybody imagine what Rob's gonna be doing a year from now? He's dangerous man, and you're just getting it figured out. So Number one a I really appreciate you sharing this with everybody. I think this is very generous of you guys We're Rob told me this I had I had to ask him I said can we share this because most guys are stingy and they're like nah, let's not tell nobody Rob is 37. How many kids you got six? That's why I gotta work so much man. I got six kids. They like to eat a lot. So I can't be timid. I Love it. No, listen man. I'm telling you at 37 six kids. He's grinding it out He's been an insurance sales for 17 years just got in the automotive industry I learned something new every single day never stop training Rob. You're gonna go so far Thank you for sharing this with everybody and I'm telling you everything that you gave everybody today the one Percenters that actually want to make the two three four five hundred thousand a year They're gonna take this little bit of information and the next time they have downtime They're gonna hammer it now look it doesn't always work a hundred percent of the time But you have to do it a hundred percent of the time. Am I right correct? Yeah, so there's days that you send out messages, and you don't get any responses What would you tell somebody that does this for a couple days? Nothing works in a couple days keep hammering it. Yeah, just keep dumping it into the funnel, right? It's a funnel in a conveyor belt you gotta dump the people in the funnel to get them out the door in the car and conveyor belt Yeah, I love it man. Dude. You're you're your little niche here that you have is amazing Everybody's on Facebook by the way and most people when they get a response on Facebook They get excited. It's like this endorphin that's in them. It's like being and they're like, oh my gosh Who is that? Oh, it's Rob down the street. I don't know who Rob is, but he's saying he's got great rates How did Rob know about me? And guess what? There you go. And next thing you know You have a lead and then you said that as you go on through the week You'll go through and drop little one-liners on all those messages Just so people can you know bring that message back to the top. Is that right? Right. Yeah, because just because they don't answer you I guess that's probably a good thing to throw out there just because somebody the answers you doesn't answer you It doesn't mean there are no means there are no right now, right? But right it might just be there off Facebook for three or four days, you know, maybe they don't check it all the time So it takes some time to get back and see that message So if they get a bunch of other messages while they're off and if you're not Constantly putting something out there to them. You're gonna be way down on their list So you just want to throw something out to keep kind of scroll to the top That is great because I'm milking all this out of you. What would have be a what would be a one little one liner that you would I would just put hey, are you picking up your car? Literally, that's it. Hey, are you picking up your car because they don't they're gonna open it because they think what what car? What are they what's he talking about? That is great, dude. So Rob says do you want me to to send you your check or not? He's a smart guy man. He's a businessman. All right, Rob I appreciate you sharing everything with everybody. I hope you have a blessed day I'm very glad that you shared this. There's tons of people that are gonna love this if you guys like what Rob had to say Thumbs up the video put a comment below and You're welcome to reach out to Rob. He's in Pennsylvania. He'd love to help you. Thank you Rob I appreciate your time brother and Guys have a blessed day