 Hey guys, it's Landon McCarter with SecureAgent Marketing. I've been working with clients all day today on their websites and their marketing and I've been noticing some consistent themes that I've been helping my clients through and I wanna just share those with you. So I wanna shoot a quick video, it's really simple. I'm gonna give you three quick tips for your insurance website, okay? So the first tip I wanna focus in on is speed, all right? So that first important part is speed. Now, we're gonna throw up a link on the screen and it's also in the description of this video where you can go do Google speed test, all right? On your website, all you do is go to that link, you put in your URL and it'll give you sort of a rating of one to a hundred on your mobile version and your desktop version, okay? Your website speed is incredibly important, okay? There's a couple reasons why. One, it's gonna drastically increase your costs on your marketing efforts if you're driving website traffic to the page. Google, if you're doing search engine optimization, it's gonna hurt your SEO. If you're doing paid ads, it's gonna hurt your cost per conversion because people are gonna bounce instead of actually convert. It's a very costly mistake and typically it's not that hard to fix. Some people just don't know that they have a slow website. So if you go to this link, you type in your URL, it'll give you a rating out of one out of 10. If you are looking at that number and it's red or yellow, it's time for you to make some changes on that site speed and do what you can to increase that site speed, all right? One of the things that I also wanna go through from the second place is to make sure that your website is secure, okay? Now, there's a lot of things that secure could mean, but there's one specific version that I want to kinda make sure that you're aware of, right? So if you go to Google Chrome and you type in your URL and you go to your website, on the top left, it'll say not secure if it's not secure. So if you put in your Google URL, it says not secure, that is a problem. That's your SSL certification. You need to get that fixed because Google is starting to highly, highly reward secure websites over non-secure websites. Also, it hurts all of your paid advertising, et cetera. So if some people don't really know what that is or what that means, but if you see that little not secure before your URL in the search bar of Google Chrome, you're in deep trouble. You need to do what you can to fix that. If you need help, we would love to help you out with that. It's not rocket science to fix, but you could reach out to us and we can kinda talk through it all, right? So that's the main thing I wanna talk about on secure. The third thing I wanna go through is mobile-friendly. This is where I'm gonna spend a little bit of time on this video, all right? Mobile-friendly. Now, everybody knows that their website needs to be mobile-friendly, but is your website mobile-friendly, okay? So we're gonna put a link in the description that's Google's mobile-friendly test. And what you need to do is go to that URL, put in your website, and it'll give you different versions of different windows to determine if your website is mobile-friendly, it'll give you a rating, et cetera. Mobile-friendly is super important, okay? The reason it's important is I just wanna walk you through one of my client's visuals on their Google Analytics to show you what I'm talking about, okay? So in this image that you're looking at, what you're looking at is a 30-day view of one of my client's websites. Obviously not gonna share who it is, but they happen to be doing Medicare and Medicare SUP, Medicare Advantage, et cetera. So you would typically think that that's an older demographic. So these numbers may shock you. It is still a highly, a majority of their traffic is mobile as opposed to desktop. So if you look at this, in the last 30 days, they've had 566 people actually go to their website and check out their services and look at their plans, et cetera. This is a Medicare client, okay? And they still had a majority, 52% of their website traffic was mobile-friendly, 40% was desktop, and then tablets was, let's see, 8%. Now tablets obviously are like iPads and Chromebooks, et cetera, okay? Now what I wanna do also is walk through these other columns that you're looking at, okay? So the next column over is new users. So what you wanna look at is you wanna make sure that those users are new because that's what we're doing with our marketing efforts. We want new people on our website, not just the same people going in over and over and over, right? But what I wanna focus in on is the next column over past sessions where it says bounce rate on the behavior section, okay? If you look at their average bounce rate, it's 56% for these last 30 days. I will tell you that the bounce rate range of being safe is anywhere from 40 to 60%. I would consider 40% in A plus and 60% C, okay? It's hard to influence the bounce rate, it takes time, but really all the bounce rate means is is how many individuals came to our website, landing page, and then bounced out with outgoing through further pages. So if you'll notice, the mobile traffic and the desktop traffic have different bounce rates, okay? So the mobile bounce rate was 63% while the desktop bounce rate was 48%. What that means is that always tells us that when people are looking for and googling terms and shopping on their phone, they are very interested in quick responses on their phone because they're just gonna close out the app or the web browser and go to something else or back out or whatever. So your site speed and being mobile friendly is incredibly important and here's numbers that prove it. And this is actually a very large local Medicare agency in the southeast of the country, right? You'll also notice that the average session duration on the far right is vastly different between desktop and mobile, right? You've got one minute on average of this client. I'm sorry, this website is the average duration of the session is one minute on mobile versus three minutes on desktop. So this is telling us that this client really needs to work on their site speed and their mobile version of their website big time because clients are going to their website on their desktop and they're not spending, or they're spending way more time on their desktop than they are on their mobile. These are some red flags we need to start working on. This is some of the things that we need to start working on together to improve our overall website engagement rate along with lead flow. This particular client was frustrated with the amount of leads that they were getting from their website. And so we just went to some of these places. I showed them kind of what was going on and now we have an action plan to do that, right? So the main thing I want you guys to really follow through with is those three things, right? Speed, security and mobile friendly, all right? I hope this video was able to help you guys out. If you get stuck in any of these issues that you don't really know what to do, you know, reach out to us. Accuracy marketing is built to help you with these things. We do consulting, we do web development, everything. And also just for a word of encouragement, typically in the industry, people are redesigning their website every four to five to six years anyways. So a lot of times these issues can be solved just by redesigning a website because it's just time to do so. Now your website should be a living, breathing thing that you want to reinvest in constantly. And it is very standard to be redesigning an entire new website every five to six years. So thanks for your time guys, I appreciate your attention. And I hope this helps you guys be successful in your passive lead flow through your website.