 When you're running ads here's how to look at the bigger picture now What is the purpose in running an ad anyhow in this video? I'm gonna talk to you about the purpose and running an ad and how to get ten times the results You're probably getting right now. I mean crazy good results and we're starting right now Hey, I'm JR Fisher if you're new to my channel do me a favor subscribe hit that button below I would really appreciate that and bell you gotta ring the bell the bell is right next to the button It's really easy to find if you look down there It'll make that nice noise when you ring it if you smash it hard enough You gotta hit it hard enough for it to make that noise then you got to turn on all Notifications so that you become part of the Fisher family the VIP group that gets access to these videos before anybody else does I can actually email you and tell you as soon as one of those videos go up now Don't forget I need you comments need you input, okay? So if you got questions about ads this is the place to ask it It wouldn't be someplace else it would be right here in the comments put your comment down there If you're having success with ads, we want to hear about that too put that in the comments It's also I've got a free course for you ninety seven dollar course that is absolutely free All you've got to do is click in the link below. There's no credit card required now Let's get started and let's figure out why you're running these ads and How to look at the bigger picture and maybe ten times your results, okay? So basically what we're going to do in this video is I'm going to talk to you about looking at the whole picture because too often We think running an ad is to run an ad and to sell a product and that's the whole picture And that's just not the whole picture There's a lot of parts to this picture that we're going to be missing out if we think of it that way I want you to think of running ads is kind of like a staircase now as as you approach a staircase You know what your goal is your goal is to be at the top of the staircase and you're at the bottom of the Staircase if you go from the bottom and take one big step to the top There's some bad things that could happen you can slip you could fall you may not reach the top and Although your goal at the top is actually to make a sale and you're at the bottom now You've got to go through each step and that's how we need to think about advertising if you Run an ad and your goal is to sell something and you run an ad and it doesn't work the first time around And you don't understand that there's a lot of other components to it You're going to get discouraged and you go it's going to seem really difficult and it may even prevent you from running another ad I've seen this happen over and over again So let's think of all the different parts that go into an ad the first part is actually you're getting your name out there You're getting your name and your brand in front of people so they can see it so they can recognize it So somebody could see one of my ads today and not buy anything and not opt into anything and then maybe a year later or two Years later they can see another ad of mine go. I remember that one It's stuck in my brain for some reason. I remember it. I'm gonna go ahead and buy that product So you could initially say well that first ad did you know good JR because you didn't sell anything to that person? But it did do me good because it got my name in front of them as I run my ads It's gonna get that brand awareness. It's gonna maybe give people content. They're gonna enjoy it Maybe they'll opt in maybe they'll visit my web page. Maybe they'll go to my YouTube channel Maybe they'll do one of these things go to my Facebook page But the point is every time I get my name out there through ads There's a big picture to it. There's other things. I'm trying to accomplish when we're thinking about the big picture of ads We want to do a few things number one is we want to block our time off It's really super important to block off the right amount of time So you have time to actually run these ads you have time to design these ads and you have time to really figure out What your goal is number two, what if the big picture looks too big? What if it's scary? What if it's daunting? What if it's something like oh my god? I've never done that before Here's what you need to do is you need to actually get help if that big picture looks too big to you You need to have somebody break it down for you to help you out to help you figure out what your real goals are Like I said in the beginning running that ad in the beginning may seem like I need to run an ad I need to get to the top of the staircase. I need to sell somebody something when in fact You're running an ad basically to learn things. That's what that's what initial ads are for is we do a whole bunch of Different pictures and we run them to foreign countries and we see which picture worked the best So that was not to sell anything because none of those countries are going to buy anything But once we figure out what picture work, then we can narrow it down to the picture We're actually going to use for our conversion ads So if that big picture looks too big for you, you can't break it down into these components Ask for help from someone and I have courses on it. There's links below on how to do that There's other videos on this channel, but that's what you need to do in the beginning number three get the real picture The real picture is ads have several different steps So now I mentioned just a second ago that we run ads and we put our image there to see which image gets clicked on the most And we'll send it to India, Pakistan and the Philippines and we'll run that ad to those countries as an engagement ad And the reason we do that is the goal is not to sell anything Like I said the goal is to see what the real picture is and the real picture is to see what the real picture is If you know what I mean In other words, which one of those pictures is going to do better That is gathering that data that I'm going to need to actually run my ads Number four, check your way of thinking your way of thinking is so important because you know, I had a client the other day And she wanted to run ads and that's great. You know, I'm all for it I'm all for helping her run ads. She didn't have a sales page to send it to She just wanted to send the ads to her website and hope people would look around the website and buy something And I know from experience in 2010 that that doesn't work. You can't just send people to a random page So it's really important to check your way of thinking because in the beginning You don't even know how to think you don't understand what your goals are because you haven't done this before Number five join others and what do I mean by that is, uh, let's find some other people that are running ads I've run ads so I have courses on that. So that's an excellent place to start But if not me somebody else find somebody who's running ads and see what their method is Can you share your big task with them about what you're trying to do? And could they help you break that down a little bit? It's always a good idea to get somebody else's eyes on it unless unless It's friends or family. Please don't do that find somebody who's actually doing it and getting results Number six is slot in the R. So this is Re-envision, okay, you got to be able to look at stuff differently You got to be able to repair whatever the results are you got to be able to revise whatever you're doing And you got to be able to redo what you're doing So understand that when you're running ads, it's not going to be an ad and it works or it doesn't work It's just not like that when you're running ads when you're running ads It's going to be something you're going to constantly Adjust, you know, maybe you're going to adjust your audience that it's going to maybe you're going to try five or ten or 20 Audiences, maybe you're going to change what the headline is Maybe you're going to change where you put the opt-in on the page Maybe you're going to change the price on it Maybe you're going to change the color on it and these constantly changing things are going to be what helps you tweak it Now, in a software we use called Cartra, you can split test them. I can make one change on the page and leave the other page the way it is and send half my traffic to one page and half to another page and I can see which one converts better. And then depending on which one converts better, I may change a color. I may change an image and do another test on that. Now, I will tell you, you only want to change one variable at a time. If you change two or three variables, you won't know which one made the difference. Number seven, have faith in yourself, okay? And people say, well, I can't do that until other people have faith in me. Nobody will ever have faith in you until you have faith in yourself, okay? Unless you have a really close loved one that encourage you and tells you you're great and all that every single day, bottom line is you've got to give yourself some self-talk. You've got to tell yourself that I'm good at this and I'm going to be good at this and I can succeed at this because other people have succeeded at it and I know I can do it. And that's kind of what I had to do with me. It was like, I didn't have any knowledge and I couldn't type and I didn't know how to sell stuff online. But I looked around and I said, those people aren't any smarter than me. I can learn anything I need to know and I can build my business. And since then, we've sold millions of dollars of physical and digital products from thousands of sites, including Walmart. And my goal was not to sell anything on Walmart. My goal was not to sell millions of dollars for the products, it was just to sell some products and I knew I could do that if I just figured out the basics. Number eight, create a mental image. Now, create a positive mental image, okay? Too often we have these bad thoughts and we think of our bank account draining and we think about the bills we can't pay and we think about the failure and how we're going to look in everybody's eyes when our friends and family see that we failed and that's what's killing you. Like, we're going to prevent you from doing anything at all. I've talked to people who say, I can't do any of these things because if I fail, my friends and family will see it. It doesn't matter, okay? It doesn't matter if you fail. I've failed many, many times. I will continue to fail and it doesn't bother me anymore. Maybe it's because of the age I got to it because I've had so many failures, it doesn't make any difference. But I know that some of them will be successes. So understand that these failures, they're going to happen. No big deal. Don't let it bother you. The next one, number nine is find success stories. These are pretty motivational and I did this a lot and I still do this to this day. You know, I watched some cooking channels and I'll see somebody who has 800,000 subscribers all like, oh wow, man, that's crazy. It's so many. What a success. And then two years later, Mark Wiens is one of them. I'll mention him in here. Vinny has 5.6 million. I'm like, wow. You know, when you look at stuff like that and you see these success stories, and if you want to have some fun on a YouTube channel, go to somebody who you think is a great YouTuber that you love their videos, go up and sort their videos and sort it to the first video they ever did and look at the quality of that video compared to the ones they're doing nowadays. They all started off learning. You will start off learning. You will get there as long as you don't quit. Number 10, build skill sets. Get good at other things. Now, I have not gotten good at typing. I'm not going to tell you I have, but I have gotten good at doing ads. I have gotten good at writing ad copy. I have gotten good at using email providers. I have gotten good at a lot of things. I can sit here and list them, but none of these things I knew how to do when I started. When I started, I didn't know how to do any of these things. So build these skill sets. Learn how to do more things. Too often, a new person will want to come online and sell products and they're like, well, I want to hire somebody to build a page and I want to hire somebody to do my ads and I want to hire somebody to make images. Do some of this stuff yourself. You won't be the best at it, but I think it's important to learn some of all of it so that you can even manage who's doing this stuff for you if you do decide to hire somebody. In the beginning, I didn't have the money to hire anybody. I think I hired somebody to make some images for me and he way overcharged me and I could do a mail within minutes and I didn't realize at the time how much he was overcharging me, but I didn't even have the software to do an image. I didn't know how to build these things. I didn't know how to get rid of a bat brown and do any of this stuff, but I learned those skills along the way. So now when I have a small job like that, I can just knock it out for myself. I don't have to send it to anybody. I don't have to pay anybody. Learn new skill sets. Okay. So I hope this helped you out. If it did, give me a thumbs up, thumbs up right down there. Don't forget to subscribe. There's a big subscribe button down there. You got to hit that, but more importantly, you got to smash the notification button because just because you subscribe, it doesn't do you any good until you hit the notification button and you turn on all notifications. It means you'll be subscribed, but I won't be able to tell you when I do a new video. If you hit that notification bell and you smash it really hard, not only will you hear that cool bell sound, but I'll be able to send you an email that, you know, every single time I do a new video. Now that's pretty cool stuff. And don't forget, I did promise you a $97 Ecommerce course. You can get that by clicking the link below. There's no cost. You don't have to put in a credit card. You just click and learn. Let me hear your comments. What have you tried out? What gave you some successes? Put it in the comment section below. If you've got any questions, I'd love to hear what those are. I can answer all of those and I'll see you in the next video.