 So, I'm going to talk to you today about a resource that we have here at the Moran called WebVision. Some of you may know about WebVision, I don't see many researchers in here, it's mostly clinicians, so let me give you a quick sort of background on WebVision. So this was WebVision in 2000 when I took over management of it. WebVision originated, we have a professor emeritus here, Helga Cole, who for those of you unfamiliar with retinal research, Helga is one of the gods of vision research, historically, and she was awarded the Proctor Medal at Arbo in 94, 95, and as part of that award she decided that she was going to make an online textbook and make the information freely available to anyone in the world. So she got a little funding for that through the award and hired a woman by the name of Trish Godi who was the original webmaster of WebVision and Trish hand coded up all the original HTML and had it served on an old SGI server. And this went for about five years until I took over management in 2000 and sort of maintained it for a while. The problem with it was it was all hard coded and so maintaining it was difficult. So what I did last year was update WebVision and put it on a new blogging platform called WordPress and I'll give you a live demo of WebVision here in a minute. The traffic to WebVision is extensive. We serve up about a million visitors a year to WebVision from all over the world. The only places, these are stats from last year, the only places where we didn't get any significant traffic was Mauritania, Faso, Chad, and the Central African Republic, not places known for their internet connectivity. The major cities that access WebVision are essentially New York, London, Sydney, Chicago, Los Angeles, Melbourne, Houston, Singapore, Manila, San Francisco, Seattle, Auckland, Seoul, Beijing, and Hong Kong. So it's truly a global resource and the advantage, another advantage of moving it over to this modern WordPress-based platform is that people can actively and dynamically translate it into any language on the planet, including Cyrillic languages. So you can go and ask Google to do a dynamic translation into Russian or Yugoslavian or any number of resources. So I'll give you a quick demo here. So this is WebVision's main page and what we've done historically is that it was a collection of book chapters and so this was the original WebVision and so there's book chapters on photoreceptors and outer plexiform layer, retinal circuits, specific GABA C receptors in the vertebrate retina, and a number of different chapters that are written by different authors and so this is actually kind of the interesting thing is that different people will contribute chapters. This is one by Michael Coloni, Audis and Charles Liu on color perception. It's actually a very good chapter and they'll make this information available to us and we'll publish it online for free and people from all over the world access it. So what we did last year in moving this over to the WordPress platform is there's a blog component now. And so in addition to the dedicated chapters for lots of coherent information, for short bits of information there are these blog posts and we've got categories for notable papers. So if you can go here, 100 papers you should read in vision science is an ongoing category. The art of vision, events, grand rounds, which is some interesting content that's generated here, including some imagery from the ophthalmic imagers here that's sort of interesting or notable and it's a pretty useful category. I've structured the blog portion to sort of take advantage of the internet and internet search engines and the nefarious part of this is to game Google and game the search engines to give researchers here at the Moran a little bit of boost in search engine rankings. So when a post goes on to web vision, Google indexes it very quickly and it can start boosting the rankings. So we have a researcher here, David Kreezai, who is an expert in trip channels, which are small protein channels that do everything from sense heat to sense mechanical stress, and he appeared nowhere on the web. And with a single blog post we got him the number one and number two spots on Google, which for people that are applying for grants is starting to become more interesting as NIH and NSF are moving towards a more sort of federated model of grant review. A category that may be reviewing a grant may not be a subject matter expert and the first place that they start turning is search engines. And so if we can start having our faculty show up as the first item or two in a search, then there's some sort of inherent credibility there. So what I'm going to do is show you a quick example. So this is a post I made early this morning. This is an administrator dashboard and we have a former investigator here at the Moran by the name of Qi Binchen. Qi Binchen died last year and he was a much-loved faculty member that did a lot of things and there's been an award that's established in Qi Bin's name. And so this is just a blog post that I'm going to put up, but the first thing I'm going to do is we're going to search Google for, and we're going to see what comes up. So he has a legacy that noted his obituary. There's an item in the zebrafish news community. So Qi Binchen was a visual researcher that worked in zebrafish. And then there's a couple of other items and then it starts, we start getting weird stuff that doesn't really relate to the Qi Binchen award. So we're going to see if we can publish this. So I'm going to say publish and this is now going live on WebVision. So it's now the next post up and it knocked everything else down, one post. And so we're going to come over here and we'll give Google a minute to update. So this is the server right now and so as people contact the server, we'll see things start showing up here. So this is a picture of a server that WebVision is running on right now. And so people are dynamically accessing WebVision from all over the planet. So these are people that are actively hitting the server and this is traffic coming through the server right now. So what we're going to do is I'm going to see how long it takes for Google to, yes. And so what I'd like is for our faculty to start contributing to this. And it turns out it's a great resource and an easy way to get absolute international recognition. So Google is fast these days. So usually within a minute of a post going up, they pay attention to WebVision. WebVision has a Google rank that actually equals that of General Motors. And so we're going to go back now and we're going to say let's do a search, a Google search for legacy news. Wow, this was the risk. So in the time we'll have to, I'll have to check back a little bit later. But sometimes within a minute or two, it'll start showing up in Google and we'll get the number one and number two Google rank site for various content. It doesn't look like Google's coming through yet. That's a general idea. And so using WebVision and using the sources, publishing WebVision, the idea is to sort of start getting our faculty recognition and name out there on the internet. Right. So there's a discussion here. You know, we could do a clinical version of WebVision or we could just start using WebVision to start publishing more clinical content. And it's a great opportunity for residents and faculty to start producing small bits of information for a blog post that may be relevant for grand rounds or interesting case studies or any number of, any number of topics. Ideally it'd be retinal related to keep with the history of WebVision but we've got things in the interior portion of the eye as well. So I'll check back in a minute and maybe after Kathleen's talk we can see where Google's at.