 I would say a opportunity and a challenge at the same time. As a practicing lawyer and representing the media industry in our courts all the time, I can assure you that whenever a news report comes on Twitter, as far as the fastest media parade, it directly reaches the court room even before a judgment is formally pronounced already. You are now able to see that it is already mentioned, it's already tweeted, it has gone to some other media platform. Even on LinkedIn people are using it very prominently nowadays. By the time we come out of the court, we already know that some order has been passed. We are just telling somebody that this is what has happened. So the traditional medium of a correspondent actually taking the news from the court, going off outside, relaying it to the media studios is something which has been permanently disrupted. At the same time when the Hudson River air crash happened and it was first reported on a social media before it actually was broadcasted by a new channel, that profit dies for the world and what is going to happen to the newsroom. It's a big opportunity, you can interact with the viewer or a consumer of news directly now, but the viewer also gets a chance to comment upon the news for the first time, which was not here, it was like I have given you a news, take it, like it, dislike it, it is not connected with me. But now the newsrooms are getting ready with a very interactive kind of platform, where they are talking to the viewer directly, viewer is also very restless about it and that will become much more interactive. But a bigger challenge which is moving large, and that is something which you have to see, the governments are dealing with, both the stations are dealing with, the judiciary has to also deal with that. Whether they are publishing platforms, whether they are publishing platforms where they are liable for any kind of news which is coming out in the public domain, I am talking about primarily about Twitter, Whatsapp or for that kind of Facebook. So, I will elaborate more these issues that how much is this an advantage and how much it is a challenge with the mobile becoming a new place. I think print has not been greatly affected as has not much newsroom is generally affected. I will first give it to Varun, who has the CEO of one of the prominent channels of the country, will say that how this social media is affecting the newsroom. Because any media culture is a new disaggregating pattern, we have a trend which we distribute across the country. What has happened is, this trend is also given as a new platform, unless it gives us a new feedback on what our strategies are. And of course, both of this is what we have created. What is important is, I will say, this has become one of the main issues, and taking to the order of the media as well as the digital media. So, both complement each other. A lot of stories are written from that. But at the same time, we are very careful for the sensitivity of the story, because there is a lot of space, there is not the digital. So, while both of the media complement each other, but I see the newsroom getting more gained up digitally now, in time, because that is what any of the processes that I am working on. What are your thoughts on this? Firstly, it is important to understand whether this is a social media or a social media. Because very often, this is what a lot of the stories about when you come to elements like fake news, and you are already, that means, the credibility of news in conventional media, where it just comes out in the area of news, which perhaps is not the most credible. But I think your opportunity is also critical to understand what is social media. Social media is now becoming another source of news. So, while you used to have digital wires, you used to have your scriptures operating across the country, you used to have international wires, there is a source of news, of course, you have media, etc. Social media has now become a new source. The fact is, because it is so instinctive, it is so measureable, it is so dynamic by nature, the source of it requires catalyzed hands, it requires all the other hands, and it requires hands most of the time. So, in that environment, I just think it is a new way of approaching, because it has to interact with the viewer, because you get the same response towards the viewer. But I think, you know, we are mentioning this, you talk about, you know, vitamin M, which is very important, with money, but there are a lot of M's in the new media. One of those M's is the morphic of rules. Now, with social media coming, and technology coming to the table, you see the rule of the editor, the rule of the reporter, the rule of the producer, but all the merchants want it. They are very, the areas of our brain don't like to watch it. But that, the good news is that you could have reduced manpower. The bad news is, you don't get the appropriate manpower. Do that now. Because there are no institutions which have kept up with technology to be able to semi-enter. So, while social media is very low, which I don't think we have the necessary infrastructure in place, or the requisite manpower to be able to leverage that to the extreme. That's why, perhaps, you will not get the benefits you need. Okay, I'll ask you one more question before I go back to one man. This is very relevant, that if you talk about newsroom, which is more on open centers, but whatever language it is, it's English or in the open centers like manpower in cities, how much activity is there for, for making hard plans for the newsroom there about the social media and how much the transition is happening for the journalist, for him to be compared to write something in 140 words now. Is the transition repeated for them? Are they being asked to do that? Okay, I'll go another way. I'll talk about money, I'll talk about measurement, I'll talk about more people. This is very critical. This is my response. Right now, what social media has done, it's fragmented and it's diminished the mind space in the eyes of you. Year by year time is that little bit short. So you've got to catch that attention. So 140 words, I think, what may be relevant at some point in time, I don't think there's anything to suggest and it could be otherwise. But what social media has given rise to is video content, which replaces the characteristics. So when you're dealing with a situation where you have to catch attention immediately, catch attention in apartments, catch attention amongst a lot of options, you've got to play more on the video content, on the visual aspect of things and then have interesting capture to support that. Rather than going into even a grip on that matter, rather than just going into the number of characteristics of a 140-word story and any language, I mean, but it's a language agnostic. I think the visual element and the capturing element is the most critical. So, glance over the video. Yeah, Barun, you're right. I feel you're forgetting a basic, the technologies change over and over. Today, video, thanks to Gino and the revolution, that will happen. Video is available everywhere. But I have one, I'm a digital investor. Everybody's talking about this. I'll just narrate two examples on how people still come back to the traditional media to see the beneficiary of the news when it is right or wrong. One example was the city building demands. When it was broken at the digital platform, but people came back to TV to watch it, made it right whether it is true or not. Second, it was a fake news that I was talking about, because many of the MPs, owners, Maharshi and Garpand, who had not died, but trust me, Sunday morning, all that had gone, and we had to issue a ticker saying that he's alive and he's healthy. So, it's a two-pronged thing. Technology is helping us, but how many used technology and Chetan said I'm happy because I'm easy. That is why the industry, there's some sort of good information to come in. Because then what will happen is the news kept presenting more better, the authenticity of it will not be challenged, and both the mediums will work together towards a co-existence. In fact, just extended to what Bharul said, I think it's important to understand that this digital is not replacing international media. It is supportive, it's complementing, it's supplementing. It's just the way it happened when the internet came, there was a script, and these people are still being sold. So, it is a great supplement. I think there are horses, because horses, we have to be intelligent and intelligible to understand the difference. We would like to believe that by large, digital media will cater to a shorter format. And the larger format in terms of opinions and whatever you can expect with that news, which is more engaging, will come in international media. So, to answer that, what Bharul was going to do about the street media itself, while it was broken on social media, and it went viral on social media, people wanted to understand more about the news, not just the veracity, they also wanted to understand what are people's opinions about it. What is the theory in that? And because it would be a news for three days, you couldn't have that in the internet. You had to resolve to be mentioned in it. Even in yesterday's most unfortunate, I mean, you could just get the news coming to you but if you want a sense of engagement, to actually be able to sensitize yourself with the intention of being able to understand and comprehend that, and also to be a well-responsible citizen of the country, you would like to be with it, and it's implication for the election scenario, and of course, just to build up the furlough, because this is where the opinions come. So, I think yesterday's most fortunate was to reunite the media and the relevance of the convention. So, just to develop upon this, the good news is generally by seeing how the more developed news economies of the world are behaving, that despite social media being very good to be in our eye space, ultimately, the discretion of the journalists or the discretion of the editor is something that the world has always been moving towards. So, the thing survives, the print, that's a reason why if you have to read the article in Mindho, you'll read nonetheless. If you want to read it in Express or Dyson, India will read the same. And the scene is happening in TV now, that if you even get a feed from the editor or any other platform, but ultimately, you choose your own content when it comes to TV, because the journalists' discretion is always better than all these software-based discretion-bound news would be printed down and I should be consuming it all. That's a very good sign. So, is social media for the fueling the demand for new journalists? I think one very appropriate word for an interview should be the word of application. At the end of the day, I can gain opinions across the board. I think there will be a match in the image. Let's say, I'm really excited, but if I have access to several opinions, if I come to the forum, I may not need to invest in my own opinions. But getting an aggregation of great opinions coming across, I can see that I can represent that as a bigger, more broader manner. Perhaps it's more intuitive. So, what do you always have to do with journalists? I think you need the need for good, thinking in first-hand minds across the industry in their life and in the media industry. I feel, thanks for this, there are a lot of young journalists who understand this. Fresh journalists understand this. There are stories that you can relate, but everything is not really about this. Everything is not about TV, everything is not about it. Ultimately, journalism is journalism, which ever we do. If the story is wrong, then it will be digital, it will be cashed out. In TV, it is like our analytics look at, in the digital world, it's like our business. So, you have to have a balance between the two, but what Chetan has been saying, I feel you will have more better opportunities for young people to come in now. And there is a more need with the older people are exercising of getting a differentiated content, a new content, which is just not a normal one. I think you will have to look at that in terms of the relevance. I mean, India is a world-renowned country, it's getting younger every single day. So, what is the relevance for? I mean, is it going to be state politics? So, it's important also to see that the people are the helm of affairs across China and Ayatollah, to be able to understand that relevance. So, you are going to have the same kind of people that will spread the same kind of news, right? And Donald Trump is used to completely develop young India. I think you are going to be able to recognize that. And that's where you are going to view. And it's just not about good journalism, it's also about good opinion makers. And it's got to be across all sections of society because just the way job opportunities now can change. You know, you wanted to just be and the architect, the view of the police. Now, the options for young India are far from one and many. In an environment like that, the need to cover all those areas in media is very important. So, you've got to change with changing views. So, what I'm going to ask you is do you as a business CEO who runs a company from purely the perspective of reputation also and the social part of it? You think that social media is a great amplifier which is allowing a subcontinent channel like yours to be perceived as a profitable world because you can be from now. Is that a business model as well? See, Mr. Aditya, if you are talking about is another parameter where I disseminate my information through the digital platform. I must contain the digital platform. The news companies are now going to contain the digital platform. So, contain the digital platform. So, in my company, we disseminate and we create we have a number of different channels at the same time we have a digital assets which are building up. So, what has happened for a person like me? There are three different options of calling my name. And digital also is becoming an option. So, what is happening is digital is becoming more of a bone for me than a pain. So, what has happened is last you have watched anywhere you want to be watched irrespective you are on the distribution platform or not. So, your dependence on the distribution platform in times to come might go off on certain news channels. Because ultimately the kind of money we all pay and we were discussing about coming on the distribution platform is marvelous. So, if that does not bring down, digital is one way to reach out to our final set of audience and then the audience comes back to television to get a view point from an editorial angle. And that helps me and make money both ways. So, just to add to that, you know, I think it's not just the revenue generation or one of these things. It's prohibitive intervention. You just cannot make money from the platform, right? So, you need that possibility solution to be rationalized. I'm not saying it's really important. And for that reason, I mentioned about manpower. If you have multitasking of manpower, you will have the cost control there. And in the overall scenario of things, I think digital is moving up. It's moving to the core. One very important aspect which all of us need to continue to go about is measurement. You see, digital measurement is far more transparent than you mentioned media measurement. And when you work in an environment which is not measured or transparent, then it leads to, you know, areas of cartilization. And it actually improves new players with coming in. It's very important. So, the more transparent you have a person who still actually brings them out, I think it encourages even more people. So, I just took a few minutes in which I will ask what this is. You are a new age, new TV channel who is coming to this. It's a very recent guest. I haven't said that this year. But last year. Last year. Just few months in the last year. So, you must have conditioned all these factors. So, what is the new disruption which you have brought in the use of the critical social media platform? That's what I'm saying. That's what you need to be able to tell you that my manpower costs a lot. I've got that in mind. So, I was able to just try and identify those people who could work across the platform. My process costs a lot. That's the logic I had. Because I was able to, you know, disseminate information through networks. You know, using the same devices. Because I also see a number of people. And very importantly, I chose to have a very young user who understands the country. Say that the Lord Christ. And that's because I didn't get the relevance of the people who are moving away from me. Right? A lot of people are. In fact, English television is the English one. People have moved away because of the negativity of the people. So, to bring that possibility, that program to the rest of us has to come to be done. Right? That's the purchase. One of my last questions would be to you and one I'll ask you, which is the views that you admire in the world, actually. One in the world and one in India will so get up to the social media platform? In the world, CNN, the way they have mapped out, the way they have changed themselves, or how clear a type is worth watching and understanding. In India, I think my thing. Wonderful. That I was expecting. No, it's not. It's not different. No, that's also... I just believe in it. I'll tell you why. Because the kind of woman those channels they have, what is to the reader and all, there are a lot of stories on the English news channel which has come from a regional area. There is a lot of scope and as I will do, for me it is an opportunity it is not a challenge. So just getting one print also in India and the world. Print, I believe the way Times of India has shown us, of course, take the money. I hope it is a better... And internationally? Internationally, I think it will be good for our country. I still read it on the... So last question, all these four questions. That I agree with are not three accounts except for the three of us. And it's not because of Congress just because perhaps I have the advantage of having been something a big stretch. So I can think from that. I think what I want to do is to establish it. So for him, it is probably more than to believe that I have thought through that process and I am conscious enough to employ those kind of people in a very transparent manner and in a young manner to many that I have not thought through. So I invite you to take the system and have a look at my attitude based on that. Now, wonderfully, sir. And you admire the three which he said, CNN. Yes, I would like to believe. I think CNN has been a signature in many ways. I think... So yes, I wrap up this session my power moment, actually, meeting with these two gentlemen. Thanks a lot. Wonderful. Have a good day. Thank you.