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Value.able TV #3: When should you sell?

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Uploaded on Aug 7, 2011

"When to sell" is a common question. Stockbroker recommendations often travel from 'Buy' to 'Hold' then back to 'Buy', and then all of a sudden 'Ceasing Coverage' appears. Rarely is a 'Sell' mentioned, let alone maintained for any length of time.

So the question remains... should you sell after the stock market has fallen 511 points? Or when the share price of an extraordinary A1 business falls by as much as 26 per cent?

"Of course not, Roger!", I hear Value.able Graduates shouting from the rooftops across the country.

In Chapter 13 of Value.able (available exclusively at http://www.rogermontgomery.com/) I describe my five rules for when to sell. In this video, I will elaborate on Rule # 1: No junk policy.

I will assume 1. You are a Value.able Graduate, 2. You have changed some part of the way you think about the stock market. I will also assume you can confidently pick an A1 company from a basket of so-called 'blue chips'.

Your mission: Go through your portfolio. Turn the stock market off and look at the businesses you own. Are you blessed with A1s? Or is your portfolio full of 'blue chips' that fail to make the A1 grade?

If you are yet to join the Graduate Class, order your copy of Value.able immediately at http://www.rogermontgomery.com/. Once you have 1. read Value.able and 2. changed some part of the way you think about the stock market, my team and I will be delighted to officially welcome you as a Graduate of the Class of 2011 (and invite you to become a founding member of our soon-to-be-released next-generation A1 service).

Value.able TV #3 was recorded at Montgomery HQ on 5 August 2011.

Visit http://www.rogermontgomery.com/ for Roger Montgomery's step-by-step guide to valuing the best stocks and buying them for less than they're worth.

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