 maximizing your influencer marketing efforts small and medium businesses can struggle to reach new audiences incorporating influencer marketing can help influencers still offer a great way to reach new customers and increase brand awareness here are six steps to maximize your influencer marketing efforts one define your target audience two choose the right influencer three set clear objectives four create a detailed campaign brief five get ready to measure your results six analyze and adjust investing in the right influencer can pay off handsomely influencer marketing can effectively reach a wider audience and generate more brand awareness following the steps suggested above you can ensure your campaign succeeds and start seeing results