 We had to continue with the touch line, talking about how sports can inspire economy and the commercial aspect of the game. Ngarwa Kamuia is still here with us, a man who wears many hats indeed. Consultant, marketer, lawyer, and he's the biggest of the game. And I think the other day I was talking to Gangi, the Kenyarak binyon president and he was telling me how Kenya Cup will be back in action probably starting January next year. And despite the fact that you know the government is here to give a green light on training, contact training of the teams considering that you know Olympics is just around the corner owing to COVID-19 situation. But have you missed the game personally? Ya, I mean truth is that's all I did on Saturday. Yes. Is I went to watch rugby before anything else. No, I'm saying locally, before anything else. And it's been an increasing feeling for me in the last few years because I can sit down and watch New Zealand vs Australia. But we made this guy foul players on Saturday. True. True, you're right. But you can sit down like I was saying, you can sit down and watch the New Zealand vs Australia and yes it's going to be entertaining. And of course for me it's even more painful because you see in those countries the fans are already back in the stadium. Yes. But then what are we trying to do back home? We can only pick examples there and come and replicate them here. Yes. All the businesses that happened in this country, they did not start in this country. If it is banking, it is somebody who are the Bank of America works. Yes. Somebody who saw the Royal Bank of Scotland, how they work, RBS. Somebody who saw HSBC, how they work. Okay, fine. Let's bring this banking concept back to Kenya. Okay, of course, Tanchak Buckles is already running because of the British colony. Let's form KCB. Let's form KOP Bank. Let's form Equity Bank. But let's tell it to the local person. Yes. It's the same thing I'm saying about this sport thing. We can conceptualize what has happened abroad. We are already seeing what's happening abroad. Just bring it here and maybe you'll just take a few things. For example, a ticket is not going to be a thousand dollars. Yes. A ticket is going to be a thousand dollars or five hundred dollars for whatever game you're going for. A ticket is not going to merchandise. Yes. When I was coming here, I saw that again, you know, remember the Kenya Air was jazzy for Samurai? For the 1970s. The 1970s. And I saw him and in fact I was thinking to myself that I don't need the conversation we're going to have today. It's about money and sports. Yes. Here you see a guy, he's walking in a washed up Kenya 7s jazzy. And in my head I was like, I wonder if Kenya Rugby Union... Out of this jazzy? Yes. Out of this particular jazzy. Yes. I'm sure it was counterfeit. You know, we go to South Africa, the springbok and by the wall go over. Yes. And on all sports, they have various categories of merchandise. So we are for the wealthy guys. Yes. Let's case in point, let's use the springbok jazzy. You have the jazzy that will go for 100 rand, or rather 1,000 rand, which is 10,000 rand. You'll have the jazzy that will go for 500 rand. You'll have one that will go for 100 rand, like that, like that. So everyone has access to that particular jazzy. Yes. But like I'm saying, to meet those operational costs, you need serious investor money. Yes. I was working out just hypothetically the budget of a rugby club in Kenya now. Yes. Would be about, with proper salaries. Proper, proper, proper salaries. And you see, I'm not saying salary is over. One million. I'm just saying, look, let's make it competitive, like let's say a bank. So starting salary at a bank is like what, 70k? Or even 50k? Yes. Just do a range there between 50 and 70k. So average is 60,000 rand. So you have a technical team? Yes. Technical players. Kwanzaa, I did the workout. Technical you pay them, of course, in the hundreds of thousands. Players, it's a range depending on how serious you are. You contract 40 players maximum. Yes. Because you don't have, also want to have a big wage bill. Ablute it. Ablute it. Yes. And I'll sing on the technical side alone for two years. Yes. The salaries will be about maybe 15, 20 million shillings. All right? Yes. Now that is technical, that's players. And you have the company that is running this whole. See, guess how much yes. Yes. You have the company. So of course that company has to have employees. Yes. Max, I don't know. Sorry. I don't even remember the video I sent you for Stanford University graduates. Yes, Stanford University graduates were involved in running sports in America. Yes. And how they're talking from a business perspective. And in one particular clip I remember they were talking about a hockey team. Yes. And I see a hockey team. And you see the number of employees that team has hired. You know? They're coming in to work. They don't care about even hockey. Yes, exactly. They don't care about them. They don't care about their accounts. Yes. So they're coming in specialization. Yes, exactly. It's marketing. It's all about the work you've come to do. So of course then the salaries for those guys. Mm-hmm. Anyway. And people wind down. You remember sports is entertainment. It's the same. There's no difference between a game of rugby and a movie. It's entertainment. All of it is entertainment. It depends on the quality for lack of a better voice. So, oh yeah, it's something I know for sure. Me, I have all to say. If I had that money in a heartbeat or not even think twice. When you talk about these bars and everything, then you come and look at it from a socio-cultural perspective. What is happening outside there in the world? These guys have managed to tailor it to TV that our people now are comfortable to sit in a bar and watch it on TV without going to the study because at the end of the day they look at the study and say, what am I going to do at Kasarani? Just because field of play 90 minutes is done but it's because the environment that is created at that Kasarani will always attract you there. It's because you go one day for one game and you're like, I chief, if I have money I'm missing this game. I remember I told you guys, sorry for keeping on vlogging at Dead Horse. I remember telling you guys the experience I had when I went to watch a rugby work-up game and I'll take you back to what's part of that conversation. It was a conversation I was having with my old man. He got lucky and he went for the London Olympics in 2012 in one of these packages and he went. We were chatting and I remember he was watching the semi-finals of the 200m and that was the Olympic between the two Jamaicans. You were saying both and you were on Blake. So we were chatting and I was like, how is it? He just sent me a message, told me a young man, work hard, I can't believe I waited all this time just to witness a live sporting event. So of course that really went my appetite and I put in effort actually that time I was in banking so I worked, I worked, I worked. The man saved a few coins. I don't say I worked, I worked, I worked. In 2015 I decided look, actually two things happened. The 2011 World Cup that was in New Zealand and I remember they normally hand over to the new city and I remember them handing over to Johnny Wilkinson and it was in England. I was like, England not too far. And then of course that conversation I was like, I have to make my way. So saved a few coins and I went. It was a very tragic beginning to the trip because my flight was delayed by an hour. I ended up missing the game I wanted to go watch which was all Blacks versus Georgia. But then I stumbled upon a ticket for South Africa versus USA. A good game as well. It's a good game. And the crowds of course, USA, Americans understand sports, same to South Africans. And I remember walking into the Olympic stadium and the experience I had was like, man, now this is what, this is now live sports. You get the feeling. Real spectator sports. Real spectator. I remember it was a game Bryan Habana equaled John Alomu's record. 14 tries. I was like, this is now, that is the event. Now back to your point. Sorry, I beg your pardon. Back to your point. You see, once you create that environment in the stadium, then the TVs want to come on board and then other bars have to have DSTV and then now people who cannot afford to go to the stadium cannot watch there. So now in turn I sing the number to our main topic, sports can span economy. You have the sports organization itself that has paid its employees, i.e. the players and the people who are running the company. You have the people who worked in the stadium from a construction perspective. But you have the people who are working in the TV station that is airing that particular game. Like I was saying, for example in the open, the open that is in Scotland, to the golf tournament, BBC has 250 people on site. On the same breath, I tend to believe that during war and the 18th championship that was staged at more international sports centre, Kasaran, I think ABC who were airing the game live were the host broadcast and who pitched camp. Actually us guys used to stay at Kenya School of Monetary Studies and I tend to believe that the organizers of this particular event didn't make well use of the opportunity because in as much as the stadium was filled to the rafters and a lot of numbers came in through the marketing aspect of the game was not there at all. It's normally a very dicey situation in the marketing for Olympics. Because of the goals and articulations. For athletics, because IOC has their own partners. Sorry, IWF, I beg your pardon in this particular case, have their own partners. Because I remember even the Safarcom branding at the facility had to be erased. Ya, because you see with mega sports you realize that the IWF the International Olympic Committee FIFA itself, these commercial guys come in as partners. They come in as commercial partners at a high level. So you can come in yes but you are given a category. You realize that with FIFA you are told you become a platinum partner which in that your sponsorship money is way, way above anybody else. Then you come in as a gold partner where you are told for you your advertisement spaces there's a particular space. Then you come in as a silver partner and all the way going down. So you realize that even if Safarcom was branding the more international sports center Kassarani for the under 18 their money cannot get into their partner's value. I think what Max is trying to say Robert if you allow me Max to announce it is that in such a tournament Kenya cannot go out and source for their sponsors. No, the sponsors are brought to you by IWF because remember it's an IWF tournament. It's the same thing with FIFA but have you ever realized when you watch the UF Champions League the advertising in the stadium is the same. Gazprom, Heineken, Nani it's the UF because it's the UF's partner. So that's different. That's now an international level tournament like you've seen in the mega tournament. Then now there's this to small now like I'm saying league league like Man United now Man United is playing Arsenal. Games are all tripled. Chevy is there, Adidas is there. Who is there? Emirates is there. Arsenal is now Adidas right? Adidas is there, the kids wants a sport pesa. This are the guys on the boards. So it's for this corporate guys to come at the end of the day what I'm saying is you need this high net worth individuals but also to finish my point on the aspiring of the economy was now you've finished the stadium, you've finished everything then you get into the small businesses you get into the bars. The bar is a business. It employs people. Somebody who's invested the money there so even the bar is making money off patrons being there weekend we count. I told you about how when Totina Mwaita had lain to the new stadium before they got approval from the city council of London to move the stadium they had to prove how they were going to substitute for the businesses that were going to be lost around Mwaita had lain and you see that is how it happened because you look at the marathons all over the world you look at the London Marathon the Boston Marathon and all that these are two hour 30 minutes marathon that gives a city $340 million million dollars annually if not more because I know London generates about 2 billion pounds of revenues in that span of 3 hours for that marathon the masters it's happening at the moment and in that particular time that it is happening it injects a particular amount of money into that economy because now when it comes to employment opportunities in the sports industry you look at it from a direct employment opportunities and indirect employment opportunities the direct partners like football players, coaches, referees those coming as direct the companies they coming as direct employment but now the indirect people are the ones we are talking about these bars, restaurants they are making money off the sports events that are happening so our business investors are billionaires in the country need to learn that sports right now it's like $500 billion and it's not going down it's ever growing ever I think from this conversation we can unanimously say that sports is a key generator of revenue and through sports positive impacts come let me just give you let me just give you an example in my studies I was reading a book by John Futadro he's a guy who does basketball and now he's in sports media did a study of network television and basketball and the NBA in 1970 the NBA was giving network television $10 million 2020 network television is giving NBA $20 billion so basically that's the rising money in the 90s because for example they talk about how Michael Jordan salary shot up from $3 million to $30 million a year and it was primarily because of TV money the reason why the messes are earning ridiculous money is because of TV money but back to where we are coming from guys for it to take off we need the Alicia Usmanovs the Sheikh Mansur the Steve Burmers or let me come to Africa the Moes Katumbis and the Mohamed Dujiz of Kenya to sit down and say ok fine gorma here have said they are worth $5 billion let me sink it $5 billion or get even a consortium we need to get to that point as we wind up Ngarwa you must have seen the news in publications that one of the former leading betting firms was back in action after the court indicated existence around how does that go well with sporting activities in the country good for the game I was actually going through I think it was same time last year we actually talked about it and I said I personally felt that somebody was being vindictive to sport pesa and that's why my sense had been frozen I won't get into details but for me I look at it from a business perspective can you imagine the number of jobs direct and indirect jobs that's what pesa was providing this nonsense that we keep on talking about syntax in Kenya it doesn't hold water for me you can't tell me gambling fine it's affecting the youth so is alcohol casinos are still there so let's find a way to control it look at the monaco remember monaco monaco is a gambling city it's about high life it's a ride by it's high life for you to dock you are here at monaco the lowest you can pay I think 20 million for you are here to dock in monaco then you can go to the casinos in monaco it's the most anticipated monaco because of course of monaco all the celebrities want to go to monaco like saying guys are docking there can you imagine the revenue that is generated of course that's a discussion for another day sport pesa come back and you can agree on the same script that sport pesa contributed immensely to funding a lot of sporting activities in the country Fatuma Zarika champion crying foul over lack of corporate support because right now even if she gets a fight no one is funding we used to see Nairobi night life at Kenyatta International Sports Center KICC while the organization was epic marks me for free if I had the money myself I wouldn't even be waiting for that corporate kind of like what Mubutu did with Rambo in the jungle I was putting the money myself I was putting the money myself then when the corporates come that's when I make my money I think that is the root that's what people should start doing individual investment the corporates exactly there's a pleasure doing this every saturday one, two, three touchline we can't exhaust this we will continue talking about sports development sports economy and marketing aspect of the game it's been a pleasure Ngarwa Kamuia coming in through Zoro Robert as well and just like Ngarwa says weekends are for sports enjoy whichever the sports display you love and admire thank you for tuning in