 Today, we are talking about monetization on YouTube really, but actually, I suppose it more in general as well because in the world of YouTube, it is really easy to get sort of caught up in the race for subscribers and views, and whilst these metrics are obviously significantly important, if you're just purely looking to monetize through the YouTube Partner Programme, through ad revenue on YouTube, which I'll talk about later, there are only really one part of a much larger puzzle when you're trying to build an online content business either out of your YouTube channel or maybe the other way that you're looking to just use YouTube to augment your existing business. So that really is the real opportunity. It comes from leveraging YouTube and other platforms, other social platforms, as a vital inbound marketing component of your broader content ecosystem as part of your business. Inbound marketing being those kind of free ways that you can attract potential clients, potential interested parties in your products and services as opposed to outbound marketing paying for advertising. But using this approach of thinking about YouTube in this way really opens up a vast potential to create a successful six-figure business, even if you have a relatively low number of subscribers, and I'll talk about what I mean by a low number because it's purely relative. I did talk about my overall approach to building a content ecosystem in a recent livestream. So I have linked that down in the description. But this is really going to be more of a sort of building on that and talking about the technicalities. And incidentally, in that one, I talked about my shift from thinking about YouTube and that being the pure focus of Tate One Tech and all roads leading into YouTube to that sort of dawning realization that actually YouTube is just a small part of that bigger picture and I should be turning it on its head. Why is it people of me have thought like that for a long time? But that was just sort of the realization that I had. But in any case, I did cover that in that other recent livestream. So today, we're going to be building on that and talking in more detail about how I'm technically building Tate One Tech as a revenue generating venture. And for me, Kajabi is the platform that really unlocked that revenue growth for me. And I was sharing how I use Kajabi and also which of its features I'm choosing not to use over alternatives because it is by no means a perfect platform. There is no one perfect platform. But as I say, it is really the key to me that has unlocked that growth for me. When I talk about revenue growth, just to put that into a little bit of context, I started at Tate One Tech just over two years ago, so May 2021. And although I have just passed only 7000 subscribers and I'll talk again about subscribers later, Tate One Tech is generating a six figure annual income. And I know that there are some people who may think that that is quite fast. There's other people who may think that that is quite slow. But for me, I know that actually I certainly could have accelerated that growth had I been more intentional about my direction in the first 12 months specifically, I've been quite clear on it, you know, since the middle of middle of last year and the sort of overall arc that I want to take things on. But that first 12 months, you know, 2021 till May 2022 is the time when, you know, I could have really sort of got a real head start. So I'll talk about what I think that I could have done differently a little bit later as well. Before we go any further, though, just now that I'm talking about, you know, figures and numbers and things like that, I do just want to make a point about comparing yourself to others. And it's something that I've never done in terms of YouTube specifically. You know, when I'm looking at other creators, it could be very easy to, you know, look at your stats or your growth rate or your number of views or your subscribers and look at how other people are doing on the platform. And then, you know, being, you know, making some comparison feeling like maybe you're not doing as well as other people or maybe conversely feeling like, Oh, yeah, I'm doing great compared to other people. And the number of views and number of subscribers, as I say, is just one small metric. And you may well have somebody that's getting thousands of views, but, you know, isn't sustaining them or they're, you know, they may be not enjoying it. You know, there's so many other factors that go into that. So it is important just to always, you know, look at where you are and just consider the sort of incremental growth. And that's the approach that I've always taken. I do certainly, you know, look at what other people are doing and look at other people's growth and celebrate when they are, you know, doing well. But it's just this thing of, you know, don't look at the number and make some correlation because there is no sort of direct correlation between, you know, from the number of subscribers on one channel to another to, you know, either the impact that they're having, which for me is the primary thing. You know, I'm so much more concerned with, you know, the people that I'm helping and, you know, if people have booked consultation calls with me, you know, I'm not a stickler for time. You know, if the problem isn't solved at the end of the session, then I'm going to make sure it is solved before we get off the call. And so for me, it's like, you know, that thing, the result is more important to me than, you know, the bottom line, as it were. So. But what I do look at is my own performance relative to myself. So I'm always just trying to make my channel a little bit better. I'm always trying to just get those few more views, those few more subscribers, because they do play, whilst they may not play a massive role from, you know, one creator to another necessarily, depending on how they're leveraging that, they do obviously pay a play role in using YouTube as an inbound marketing tool, as I've said. So this idea of, you know, using them to bring people into your content ecosystem to your services and products, then, you know, if you get 100 people in at the top of the funnel versus, you know, 200, then you while you've got double the amount of people that you have then, you know, can potentially, let's just talk about this in cold terms. Can potentially convert into being a client or a, you know, a customer or a student in one of your courses or whatever it is. So that's when I say the metrics obviously do play a part, but it's more about, you know, focusing on improving yourself as opposed to, you know, comparing it directly to others. Just a few hello's there. Hello to Paul Duncan in the Mr. Moderator extraordinaire in the in the chat. Hey there, Roy, how are you doing? Great to see you here. And Annie as well, one of our Academy members, up bright and early on a Sydney Sunday morning. Oh, I've got this out. Tell them the wrong one there, but it might. So let's just jump in then. And there's another thing I want to talk about, which is this this concept then of, you know, what is a high number of subscribers. And I mentioned that I'd only passed 7000 or passed only 7000 because it is funny when I talk to people who are, you know, not in our sort of creator circles. I know that we're talking to creators here in the in the chat. So, you know, you're all sort of aware of this, but it is funny. The perception for from people outside of YouTube, you know, all that aren't creating on YouTube, this idea of, you know, what is a success when you're on YouTube? And I think that people have this idea of, you know, these viral videos that have got millions of views. I mean, my entire channel across all of my videos for all time over two years is only 700,000 views. And, you know, some people would be expecting, you know, not not on YouTube. Some people would be expecting that that would be, you know, what you would get on a video because, you know, typically they're looking at videos on YouTube that may have had, you know, tens of thousands or hundreds of thousands of views. So again, it's purely subjective. So so yeah, but this this idea of this comes back to this idea of, you know, having 100 true fans or 1000 true fans. And if you have 1000 true fans that are, you know, paying $100 a month, $100 a year rather, then, you know, that's $100,000, or, you know, to take it down a bit, you know, 100 true fans that are paying you $1000 a year or whatever. So when you sort of think about it in those contexts, then it sort of puts into puts into perspective, you know, how it would be possible then to achieve this this sort of income. Now, for me, I don't actually look at it in terms of that in terms of true fans, because that sort of implies that there's people that are just fans that are just willing to buy stuff from you, you know, or support you, you know, through a patron or something like that. Regardless, for me, I'm more focused on the value that I'm able to deliver. And so I think about this in terms of, well, you know, if I can deliver that value to 100 people, 1000 people or whatever it is, then then that is where it comes from. And at the moment, if I look at, you know, all Academy members and all course purchases and things like that, that is 1000 people plus at this stage. So that is that is where I view that it's rather than just thinking about things in terms of fans, it's in terms of services and value that I can provide to people. And so with that in mind, it's rather than just this, you know, straight figure of number of people versus amount. I'm trying to build out, as I mentioned in that previous live stream, this content ecosystem, which consists of various different things. Some of that is free. And some of that is paid. And I'll make the point again about the, you know, what do you what do you give out for free versus what is paid? For me, there is no distinction, except for the organization is number one, and the amount of my my personal time that people get with me. So I don't hold anything back in any of my YouTube videos, you're not going to find a stream deck video where I say, but if you really want to know the top tricks, go and check out the stream deck masterclass. I don't do that. But what you do get with the stream deck masterclass to use that as an example is and link in the description, of course. What you do get with that, though, is a very structured organized program that's going to take you through from the absolute beginner to, you know, understanding how to really use it and harness it, not just for video production, which is, you know, arguably what it was intended for for live streaming, but more so for, you know, productivity and also for, you know, using it in your virtual presentations and meetings and so on. So that's what is in the stream deck masterclass. Have I covered all of those different topics that are in those videos on my channel? Probably at some point I have, but the fact is, you're going to get something that's up to date in the course versus online where there's been several stream deck updates in some of those videos. So some of them are technically slightly out of date. But yeah, I don't give any sort of don't do any differentiation. I never put anything behind a paywall that is not information and the same in my live streams, you know, I'm never going to do something where I'm streaming about a topic and then somebody comes in and ask a question. And I'm going to say, Oh, well, if you want to know that, you've got to go and buy this product. Or you know, if somebody's bought a product and they asked me about something, Oh, well, if you want to know that, you've got to go up and join the take one tech academy, you know, those kind of things. So yeah, it's it's it is just literally the amount of time and organization that people are getting is what those differentiating factors are. I've got my first live event coming up in October. And that's going to be a four day event that's going to cover, you know, a lot of the things that I've covered on the channel. But again, it's that one to one time that you're getting and that sort of personal factor of being in the room, being able to ask questions live, not just through a chat with this 10, 10 second delay and so on. So so yeah, so when it comes down to the actual structure, then of these products, I just thought it'd be interesting to talk about, well, not just products, actually, but revenue generating aspects of of take one tech, but applies equally to, you know, any other content business. I just thought it'd be useful to go through and talk about what those are. And then I'll come into talking about how I've structured that in Kajabi. And I mentioned earlier, you know, Kajabi's by no means perfect, but it's for me the best platform that can do everything that I want it to do. That said, there are some things that Kajabi can do that I'm still doing using alternative means. And I'll explain why that is a bit later. But talking about revenue, since I did mention the YouTube partner program, I just want to put that into context because I think a lot of people, when they're starting out on YouTube before they get monetized, lots of people will tell you are the YouTube partner program, you're not going to make a huge amount of money quickly off it. But it's I think some people don't really necessarily tell you how much that is. So you're kind of thinking, well, what does that mean? You know, that's all relative as well, isn't it? So with that in mind, I don't mind sharing my stats so that you can see this is the these I've got this stats up here based on month. So you can see here for, you know, June, July, August and so on, all the way up to June, which is the last sort of full month. So what you're looking at here is the number of views. So this is specifically here. These numbers are for June itself. So I've got June selected up there, but this is showing you the bar charts as well. So you can see how that's changed. June was actually a bit of a dip month for me versus, you know, the the previous two. But again, I'm not particularly worried about that. That isn't my primary metric. But you can see here that 42,000 views. But the previous months, if you want to take like this year, I guess you could say the average is about 50 k. So let's round it to that to make it nice and simple. So about 50,000 views, the watch time, you can see that that is a similar story, probably about 5,000, I would guess is about the average there. Again, I'm not not particularly bothered about the exact numbers. Subscribers, that was quite high in April because I ran a giveaway. And part of the giveaway was that people could subscribe or people get extra entries by subscribing to the channel. So that's why there was that abnormal peak there. And actually, that giveaway ran through here as well. So there was a big spike when I launched the giveaway. And then there was a higher number here than normal, just because of that, you know, the giveaway was still ongoing. But here is the revenue. So this is the one that I just want to highlight. Given those numbers that you've just seen about 50,000 views about whatever the watch time was, then my revenue for, you know, on a monthly basis, since the end of December has been around about $400, like average, some months were higher. This month, June was lower. But that's what it is around about. So around about $500 a month from that number of views. So when people are talking about this thing of, oh yeah, the YouTube Partner Program is not a massively revenue generating thing. That's what we're talking about and putting that into context. So yes, it is, you know, great. I'm not knocking it at all. It's great to be part of the YouTube Partner Program. And obviously, with YouTube growth, as the channel grows, the number of viewers grow, then that does, you know, slowly increase. And so I've seen that as well. When I'm posting more, when there's more views, then that number goes up. But that's what I mean when people talk about, you know, don't sort of hang your hat on just chasing the YouTube Partner Program. The other big caveat to that as well is, let's say you have got a channel that just blows up and you do really well and you've got loads of views, maybe you're in a different niche. If you're starting a crypto channel, right now, those seem to be doing quite well. So but the point is, as well, there is this other factor of not being solely reliant on one particular platform. So so yeah, that is that is the other thing to bear in mind, you know, at any point, YouTube could, you know, just close your account or you could do something which you didn't really realize you were doing wrong. And then that close your account. I mean, I've got one strike on my channel. Let's just talk about that. Because if I go to my channel here, it says channel violations. So I've got a community guidelines warning. And that's because I made a video about this little app that sits up in your menu bar or in the in the browser that allows you to download videos from from the internet. And it's part of the set up bundle of apps. I won't mention its name just in case I get another strike a strike. But it allows you download videos from the internet. And you know, I use this a lot when I want to, you know, download one of my own videos, maybe it's just it's actually easier to just go and grab that if I want to grab a portion of it. Sometimes we're all, you know, find out where it is downloading other videos from like, if I want to include something as a clip in my my live stream, then I'll often go and download the video that way to then include it in in a clip. But obviously, downloading videos from YouTube or I say obviously is against YouTube's terms of service. So there was me making a video hopefully telling people how to violate YouTube's terms of service. And so so that's why I got a strike for. And actually, it's not technically a strike. It's called a community guidelines strike warning. But then if I was to now having done that, that stays there for, you know, forever. You get a warning, first of all. But then if I were to do three more silly things in a row within a 12 month period, then much my whole channel will get taken down. So it's not that, you know, you're going to go out of your way being, you know, malicious and trying to find ways around things. But sometimes you just get caught out by things that, yeah, should I have known that? I probably should if I'd read all of the fine print or just use my brain a little bit, which I sometimes forget to do. But that's just to say that, you know, you don't want to be totally relying on one platform in any case. But that just sort of puts the YouTube partner program into perspective. The other way that you can obviously generate revenue is from affiliates. Now, this is something that I would say that I mentioned before that there were things I could have done differently from the outset. This is probably one of the things that I was quite pleased with the way that I did it. And now I would recommend doing this as well. So before I started my YouTube channel, the or when I sort of registered it the month before my first video, my first live stream on YouTube, I spent setting up all these things. So my Amazon affiliates, my affiliates for other tools that I use like you come live and all of these other all of these other things that I genuinely recommend. So that is another stream of revenue. Now, also with Kajabi as well, I'm talking about Kajabi today. I'll be talking about my Kajabi Accelerator course and there's a way that you can get into that for free by signing up to Kajabi using my affiliate. So if somebody is a Kajabi user and they've used my affiliate link, then they'll get ongoing access to not just this course that's coming up next week, which I'll talk more about, but all of my other resources specifically for succeeding on Kajabi. And the reason I can do that is because Kajabi have got such a great affiliate program where they basically pay affiliates like lifetime for the the the the time that your referrals are on Kajabi. So it's not just a case of, oh yeah, we'll just give you a small referral for referral commission when somebody comes into us. But you actually retain that ongoing commission. I think it's 30 percent of the the monthly subscription to Kajabi is what the affiliate gets ongoing as long as that person is on the platform. So that means that for me, you know, I'm motivated. OK, I'm motivated to get people on to Kajabi, but I'm actually more motivated for them to succeed on to Kajabi so that they stay with it. So I'll talk about the Accelerator program a bit later. But that is that is another revenue source for all of these different affiliates. And at this point, the affiliate revenue that I'm getting from these various different sources at certainly already itself exceeds the YouTube partner program revenue that I'm getting from from AdSense. So that is the other way to obviously monetize. I kind of see these as sort of side benefits, almost all residual income, as opposed to, you know, my core offerings, which are essentially my coaching my courses, and then also in a broader picture, the subscription that I've got, which is the Academy and the Take One Tech Academy includes my courses, but then it also includes, you know, more one to one time with me, like we have a weekly Q&A, actually two of them that are two different times for different time zones. And then also, you know, ongoing coaching and tailored coaching programs for people as well. So those are the three different things that I'm offering. So just to show you what that looks like on my website, if I come over here, I showed I've got this up, but I've got it up on the wrong page. There we go. So here's my my website. And I mentioned this in the last one, I won't go through all of this because I did cover it a little bit last time. But I always used to see my website as the, you know, the gateway into YouTube. That was the way I saw it. So the website was when I started out was very much a case of this is the website, you know, associated with this YouTube channel. So right at the very top, there was, you know, check out my latest videos, that kind of thing. Whereas now I make very little, I probably should make more of it, but I'd make very little reference to YouTube. In fact, it's not on there anywhere. My new book out now coming out soon as well, to register for that. But in fact, there is no mention of YouTube on the front page. There's latest from the blog. And in fact, to get to YouTube technically, you would have to come down to here. I probably need to adjust that, to be honest. It's probably a little bit too not enough emphasis. But yeah, that was the kind of shift for me. But yeah, basically, there's the consultation services up here. So clicking in here takes you to the way that you can book time with me. Then I've got my, that's getting a bit annoying, isn't it? Maybe need to change that. I thought I had changed it, but never mind. Then you've got courses, which is the different courses that I offer. So I've got a series of the beginner's guides, the master classes, and then also the accelerators. So the Kajabi accelerator is actually, it's coming very soon because it's coming right next week. And I'll talk about that a bit later as well. But that those are the courses. And then there's also the the Academy as well. So the Take One Tech Academy gives you access to all of those courses are depending on the tier you on, but then other things as well. All of this that I'm showing you this the website is all built in Kajabi. And one of the things that I love about Kajabi is the fact that it is all in one place. And I have used various different platforms before for for sales funnels for email management for, you know, course hosting as well and all of these different things. But nothing for me does it quite the same as Kajabi and having it all in one place with video hosting as well. And it works out really cost effective when you look at the total cost of everything that that Kajabi can do because before, I mean, I was paying for click funnels $370 was the plan that was on with click funnels to make sales funnels for different businesses not I didn't use it to take one take ever actually but for other businesses. Then with that, you needed to host videos. If you host them on YouTube, then there's issues with hosting videos on YouTube. First of all, it doesn't actually look professional because you see the little YouTube logo embedded on it and people can click on that and just go straight to the video off platform, which means that it's really easy. Even if you just do an unlisted video on YouTube, it's really easy for somebody to go and just, you know, share out the links to your course material really. So from that point of view, having something where it makes it a little bit more difficult for people to get the video, you know, for repurposing or downloading your contents when they're not supposed to is, you know, is a good thing. And so there's a service called Wistia that you can use to do that. And that's what I was using before, but that's actually becomes quite costly when you've got lots of different videos in your course because of the way that they charge for it. It's I want to say it's $100 a month. And then it is 10 cents for every additional video. Now, 10 cents might not seem like a lot, or is it 50 cents for each video per month? It might not seem like a lot. But when you've got like lots of courses and lots of small little course videos in there, that can quickly rack up, actually. And so it can become, you know, I think I was spending nearly $300 a month on on Wistia. So add that to the ClickFunnels, which is, you know, now we're talking about, you know, nearly $700. Was it $2,900? I think it was $3,974 ClickFunnels. Anyway, I digress. Same for email marketing. You know, you could use something like MailChimp or ConvertKit or something like that. Then you're paying another whole chunk for that. So there's all these different things. And then you might have, you know, a main front end website. You know, ClickFunnels is really more for building the funnels in versus, you know, you might use something like Squarespace for your primary website. And so, yeah, it's this thing of all these different things that you're paying for. Whereas if you can get them all in one place, it's a real cost saving. So that's what I've found. And by the way, the whole thing about Wistia is in Kajabi, you're uploading your videos to Kajabi, but they actually just use and leverage the Wistia back end. And the thing about Wistia, by the way, is that it allows you to brand your videos so that your, you know, video play, it doesn't just look like a page with a YouTube video on it. It's a page with a, you know, branded play. You can change the colors, all of that kind of, kind of thing. And it also makes it a bit more difficult for people to actually go and just download it. If you've got an application like Downey, or I've just mentioned the name, then you can, you can, you know, download videos from any page, isn't it? You can never stop people from actually getting the video off the page if they really want to. It's just about, you know, making it so that it is a little bit more difficult for the masses if you're concerned about protecting your, you know, IP and don't want people sort of sharing your stuff out. So Kajabi can basically do all of those things. But there are some things that I'm not necessarily doing on Kajabi. And this isn't intended to be a Kajabi tutorial by any means, but it is useful to just sort of go in and talk about this a little bit because in Kajabi, this is just a dummy account here. But in Kajabi, you basically have your products. And then I did a full Kajabi tutorial. I'll go back and leave that in the description as well before. But you've basically got your products and then you've got your sales, which is where you, you know, create your different offers that you're going to be having to sell things. So you might package up multiple products in a single offer. You might have, you know, I did a three-course bundle, for example, on my Ecamm Masterclass, Zoom Masterclass and Rocast Masterclass. And I sort of packaged those all up. So although I'd got those three products, they are available either individually or they were available as a bundle all three together. I also did it that if you bought the Zoom one, you automatically got the Ecamm course in any case. So things like that. So these offers are just ways to sort of bundle that all together. You can obviously do your, you know, coupon codes, discount codes, payments and so on. One of the main reasons that I really love Kajabi as well is the affiliate program that you can create for yourself. So I've talked about, you know, how a Kajabi you've got their affiliate program where you get paid for referrals, but it's actually really easy to set up Kajabi so that you can have an affiliate program. So if you go to takeonetech.io slash affiliates or just go up to the menu at the top of the page, you can come and be a take one tech affiliate and then you'll get 30% for any referrals to my courses that you make. And I absolutely love it when, you know, at the end of the month, I tally everything up and I'm paying out people for referring people to me because these are people that, you know, are now in my content ecosystem. These are people who have bought from me that I maybe wouldn't have got if it wasn't for the referrals of my affiliates. So that is a great way to, you know, help keep people engaged but also have people, you know, becoming your advocates. And that's what you want, you know, at the end of, you know, part of a sales funnel. I think too many people focus on the the first few steps of a sales funnel. So, you know, those, you know, people becoming aware of you and just getting them into, you know, buying something from you. And I think if you focus too much on that, then what you end up with is you get a lot of people not necessarily very happy with you. So if you've got a really aggressive email marketing system where you're, you know, constantly bombarding people with stuff, that becomes a little bit frustrating. And, you know, these sort of like two days to go, one day to go, three hours to go, one hour to go, you know, I sometimes come into my email and that's the quickest way for me to unsubscribe is that if somebody's got, you know, five emails in a day telling me about, you know, last two minutes of their launch or whatever. But what you want to think about is further down that funnel. So, you know, and if you think about the sales process, then, you know, you've got people becoming aware of you, you've got people becoming interested in your products and services going through that evaluation process and then purchasing. But it's after that, when they go on to become your advocates and, you know, spreading the word about your stuff. And that is the key. I think for me is I want to, you know, I want to make sure that I'm providing value that people are happy to recommend me and you can check out the testimonials on my website on most pages. But that's what I'm focused on. And then that also, of course, feeds into the affiliates. If people are willing to, you know, become one of my affiliates and recommend my products and services, then that is, that's the goal really. The Holy Grail, because that's the best advertising you can get is recommendations from a friend. So anyway, this is the products and the sales. And then you've got the website where you can build out the website and different landing pages, build out those sales funnels. So there is a distinction between a sort of a web page like this with a whole load of menus on it. If I just switch over to this one, like this is a more traditional website, you may think, with, you know, a menu at the top. This is my home page, which is a link into all of these other different things. But actually, some of these, when you click into them, like if you click into the Academy, then that is gonna take you through to the, this one here, which is more of a landing page. And this is the start of, you know, effectively a sales funnel, albeit a very short one. But you'll notice there's no menu at the top. What you're doing there is just taking people through, giving them the information that they need to make a decision, and then clicking through to make a purchase at the end. That's exactly the same for the one that for the Kajabi Accelerator, which you'll find linked in the description and up at the top of the chat as well. I've pinned it there. But again, it's just a video explaining what it is, some information to explain, you know, the value and benefits that people are gonna get from joining the program. And then at the end, you know, a call to action to, you know, either the book or whatever the ultimate aim of that particular page is. So just coming back to Kajabi then, that is, you know, in the website, you can build out, you know, your website and it's fully customizable there. The marketing section is then the email. So this is where you are gonna be creating, you know, your email marketing campaigns, your sequences. So if somebody signs up to something and then they're in a sequence of emails to, you know, continue to deliver value after they've signed up, that kind of thing. And then you can manage your contacts in here as well. So segmenting your audiences, maybe people are interested in different things. You want to group people by those different things. That's all done in the contacts. And then the analytics is, you know, where you can look at stats, page views, revenue, you know, ongoing subscriptions, all of that kind of stuff is in the analytics. But just coming through to the products though is where I wanna focus, as I say, I'm not gonna do a full run through of all the sections. I just wanna focus in on the products and talk a little bit about which parts of Kajabi I'm using and also which parts I'm not using because as I say, it is a great platform but it is by no means perfect. There is no one platform that is perfect. And it also comes down to how you're specifically using it. So first of all, the products, we've got courses. So when I'm creating my online courses, and as I say, the reason for the courses is not to differentiate between YouTube and courses by having a different information in there. It's about organization and taking people through a learning journey basically. So the courses though, this is where I create my pre-recorded courses, my Accelerator, which is happening next month. So the next week, which is the Kajabi Accelerator, that is actually an in-person course. So or rather a live interactive, not in-person, not all coming over to Thailand, although you're welcome. But it's more of Zoom sessions. So there's a mixture of recorded content but then also live Zoom sessions and also follow-up sessions to help you implement what you've learned. So those are all created in this courses section. As I say, this is just a dummy account with some couple of demos in there. Then they've got their coaching. Now, I did look at this because I obviously do offer coaching as part of Take One Tech. You can go and book a consultation with me. Let me just drop that in, why not? So you can find a link to that in the description and also in the chat as well. So if you want to book a call, you need some help with anything in your tech life, anything related to what I talk about on my channel. Then you can go and book a call. There's either a single hour, a block of 10 hours, or there's also a discovery call if you're not really sure if I'm the right person to help you, then by all means, go ahead and book one of those free discovery calls and let's have a chat and see what we can do. But that is coaching. Now, in Kajabi, they have this coaching product so you can create a one-hour call. You could create that block of 10 calls. You could do all of that. And it's actually hosted in Kajabi itself. So what happens is when somebody buys it, then it goes into their library. They have effectively got a course library. So just as in here, if I go into my thing here, let me just log in to my own website as a guest. I just drop this in here. So if I go back over to Kajabi here, if I've gone to the top page and click the little login button, then I'm now logged in. Here is where I can see different courses. And so this is what they call the course library. So anybody who's bought one of my courses, this will look familiar. If you're in the Tate One Tech Academy, this will look familiar. This is where you can see the different courses, the progress and so on. So with the coaching package or coaching product, I should say in Kajabi, it basically adds coaching into that library. And one of the benefits of doing that is that basically people, when they log in, they've got their coaching sessions in amongst all of their courses. It also means that when they log into it, they can go and add notes in before the coaching session. And also after the fact, you can add follow-up notes or they can add follow-up notes. And it's all nicely contained in there. So in principle, that seems like a really great solution. There's two reasons why I didn't reuse it, or probably three actually. With Kajabi, you get a certain number of products depending on the pricing tier that you're on. So depending on what plan that you're on on Kajabi will depend on how many products you get. And let me just grab this for a second and I'll just explain this. In the pricing for Kajabi, here we go. Oh, and incidentally, I talked about all those different services that I was using and basically racking up to about $1,000 a month just to run these kind of businesses that I was doing before with ClickFunnels, Wistia, the mail provider and all of these other different things. Kajabi's basically, this is the plan that I'm on. I'm on this 199 a month. So it is certainly a lot more cost effective than those things together. But this is what I just want to draw your attention to is this thing here, the number of products. So if you are on the basic plan, you get three products. Now a product could be a course, it could be a coaching package, or actually it could be a podcast. Now I do host my podcast here, I'll come back to that a little bit later, but that is classed as one product. You can go for the growth plan, which is the one that I'm on, and that you get 15 products. But I'm already pretty much up to 15 actually, with either stuff that I've released or stuff that's in the works as it were. So 15 products there. The other defining factor, just or differentiating factor between the basic and the growth incidentally, and the other reason why I just started on the growth straightaway, even though I didn't have that many courses at the time, was this one, the affiliate program. For me that was important to have from day one because I knew that at that point I had got an audience of people, I'd got people signing up for my course, and I figured that if I could get referrals from the outset, even with just one course, the Ecam Live Masterclass, which was the first one that I launched in April of last year, was it March? I think April of last year. Then I wanted people to be able to refer that. And certainly from day one, the referrals that I've been getting for my courses from people who've done them and liked them and are recommending them, that's more than covered the additional, $50 a month there. There is a way actually, by the way, when you're looking at these, just another thing to just sort of mention, here you can see the number of contacts. So that's the contact database size. So 10,000 is the maximum number of people you can have in your contact database on that plan versus 25,000. I'm up to about 22,000 at the moment. So it's coming up to the point where I'm gonna have to start thinking about increasing that number. And then that is versus this active customers. That is how many people have basically got a login to your account. So that thing where I showed you where you log in, you see your library. There is one other thing though that you can do rather than jumping up to from basic to growth or from growth to pro, they do have this thing when you go into your account, there's this option to add something which is called, the name is escaping me. Let me just see if I can find out what they call it even. There's a thing that you can add where basically just doubles your allowance. So if I go into my account details, and I'll show you what it's called. So it is called, bear with me one second, because it's definitely worth knowing, Kajabi access. So if I come back over here, so this is now actually my account, you can see this is my current plan that I'm in. But there's this thing here, Kajabi access. And what that does is it basically doubles whatever is in your plan for an extra $100. So rather than jumping up from the growth plan to the pro plan, you could just look at starting with the growth, which is that middle plan. But then if you need more contacts, this is exactly what I'm going to do. It's going to double my number of contacts. It's also going to double all the other things like the number of products and everything like that. So it's just a slightly more cost effective way of doing it. If you don't need some of those other features, of the top tier, for example, I don't have multiple users. I don't have multiple websites on it as well. So I'm quite happy with the main features of that, but I may want to just up that number. So a little bit of a digression again, but just wanted to mention those differentiators, the things that differentiate their different plans because that comes back to this idea of coaching. So if you're going to add in coaching and you want to have like a one hour call or two hour call, maybe a block of 10 calls, well, that's three products right there because each one of those things is a product in itself. So that's one reason why I was concerned about adding in too many things. The other thing that I don't quite like about Kajabi's coaching aspect, two things. First of all, it is in the Kajabi website. So whilst that in some ways is great, like it would be great for power's cut. Let me see how long this lasts for. My UPS has just kicked in. There we go, we're back again. I've got the disco lights going in the back now. Whenever the power goes out, all of my little lights at the back go into their default flashing mode. So we'll have to live with that for a moment. Anyway, let's get back to this. So yeah, the other thing that I don't quite like about Kajabi's implementation of coaching is, as I say, it's in their website which means that people have got to log into their Kajabi account which means they've also got to create their account. You're creating an account on your website and I felt like whilst that's fine for academy members and so on, for somebody who just wants to book a single call with me, then to have them go and create an account basically and be able to have to log in to go to access it, I just felt there was a little bit of friction as opposed to just Zoom. So the way that I do my coaching calls is I have my Calendly link embedded on my Kajabi website but then when people book, they're actually paying through Calendly, if it's a paid session, they're paying through Calendly and that's then coming into my Stripe account which is what stripes the payment gateway that I'm using. So it just means that there's less friction from the user's point of view and also then it's on a familiar platform, it's on Zoom which is pretty much ubiquitous these days, love it or hate it. The other reason for it was actually the sort of workflow or the flow of the process when somebody buys on Calendly, let me just turn these flashing lights off so that they're not too annoying for everybody. When I go back to this for you. So the other thing was this overall flow. So if somebody books through Calendly, the way that that works, if they've got it, it's still going, if they've got it on my website, let me just see if I can get that off. There we go, that's better. Yeah, if somebody books through Calendly, what they do is they see the calendar first of all, so they see if I'm even available and then if they go and pick their slot and then they go to pay. That is in contrast to the workflow for booking a call using Kajabi's built-in coaching because somebody has to buy the coaching product first of all. The coaching product then goes into their library and then they go into their library and then they go to pick the time. Well, that seems like, I don't want somebody paying for a coaching call only to realize that I'm not even available at a time that suits them. So that was kind of like one deal breaker. The other, the reason why I don't use the Kajabi coaching product is because you can create blocks of coaching. Now, as part of the Take One Tech Academy, you get access to, depending on the tier you're on, there is coaching involved in that and included in that. So on some of the tiers, you can have a certain number of one-to-one hours with me included as a heavily discounted rate over just buying individual hours of consultation. So I wanted to be able to say, right, well, I want a block of five, eight, 10, 20, whatever the number of hours is and have that so that when somebody's on a subscription, it just automatically adds those hours on every month. But unfortunately, you can't tie a number of hours on an ongoing monthly basis to a subscription plan. The only thing you could do is have it so that when they initially sign up, it assigns that first block of time to them. So then I would have to go and do that manually. So that's why I'm not using the coaching aspect directly in Kajabi, but it's so easy to set up with Calendly so that when people go through to your website, there's just a booking form and they can pick out the time, the date, and then the payment is just all handled through that. So that's one aspect that I'm not using. The community aspect as well is another thing that I'm not using. And the reason for that is because it seems a little bit too much like a Facebook group to me in terms of the way that it's structured with a stream of consciousness almost. You don't have the same level of organization. Also, since I've got my Discord community, shout out to that. Go ahead and join that if you're not already in it. Then the benefit of having everything on Discord is twofold really. First of all, people are not having to go and sign up to create a login to my account. Because bear in mind, number of active users, just coming back to this account here, this number of active users is the people that have a login to your Kajabi site. So that would include people who are just creating one ad hoc coaching call, somebody who is joining your community. Well, that then suddenly looks a lot more limiting if you think, well, I've only got 1,000 people that could be in my community. So that's another reason why I prefer to have this on Discord. But the other thing about it is a similar to that aspect of with coaching where I want to do my coaching on Zoom because it's a familiar platform that people are already on. Now granted, Discord isn't quite as familiar as something like Facebook, but for a lot of people, but it is a lot more usable. So it has that aspect that people could be in my Discord community and also in other people's Discord communities as well. But then they get access that way rather than hosting your community on Kajabi only where there's no app for it or anything like that as such that's across community. And so that means that if people are gonna interact with it, they would have to be literally going directly to your site to login to be active in the community. So I think that the Discord solution is far, far better from that. It's much more full-featured. It means I can offer free access to the community using that link that I just popped up there. So you can get free access to the community with all the tech talk and stuff that we talk about in there. But then there's just sections that are just only for people on certain courses or only certain membership levels. And so that's why I'm doing that kind of separately. The one other thing that I'm doing on Kajabi at the moment is I am hosting my podcast. I've got the podcast, the live streamer backstage podcast which is kind of on a bit of a hiatus at the moment but coming back soon. But I hosted it there because ease of use it's not really the best when I say ease of use. I mean ease of me putting it there because it was just sort of built in and so I just put my podcast up there. Actually I'm likely gonna be switching out to captivate thanks to the recommendation from Rich Graham which is where we host our creators podcast and the thing that captivate does which is genius which I think most of the platforms don't do Kajabi or any other platform but most of them don't do it. The thing that really sold captivate on me when I get around to moving my podcast is that with that one rather than have to sort of bake in your promos, your ad spots and things like that in my live streamer backstage podcast I don't really do ads in there as such but there is one particular part where I talk about e-cam live and use my, recommend people to use my referral link to that. That ad is sort of baked into that audio file. I could technically go and re-edit it and take that out and put a new little ad spot in and then I could put that down in the, replace that to upload it but it's sort of manual work. What captivate allows you to do is basically put markers in at different points where you want to have certain promos or whatever and then what you can do is you can go and like update those across all of your existing library just by changing it once in the back end. So let's say for example, you've got a podcast with a hundred episodes and then every month you run a particular promotion. Well, you could say, drop this little audio file into all of those episodes so that if somebody happens to be listening to an episode that you recorded two years ago but they're listening in July 2023 then you could say, use code July 23 at checkout for 10% off and that would apply to all of those different episodes. So that really for me is the genius of captivate and why I'm gonna be doing that sort of more going forward. I just haven't got around to moving my podcast but those are the sort of products then that you've got in Kajabi. For me though, like even though I'm not technically using the coaching in the community and probably likely soon not to be using the podcasts it's all of this other stuff that still just makes it an absolute no brainer for me in terms of holding everything together from the paid products. Don't forget the free products as well which are the lead magnets. So if you go onto my website you'll find that there are a whole series of resources. So on the resources section, if you go and check that out then down here you'll find that I've got if I scroll rather than move the window here you'll find that I've got different guides. So AI powered course creation. So this is one all about how you can use AI to improve your courses on Kajabi or whatever platform you're on. It also goes into the 12 step course process. A lot of people focus too much on just creating the course but maybe haven't thought about like all of the other steps which includes the coming up with the initial idea. Thinking about the niche, that's getting really annoying, isn't it? Let me go and change that immediately after we get off this session. Then the whole process of ideation, creating the course but then the launch process, the email sequence that you might send out to launch it. So that's all covered in that guide. These are all free resources and then there's other ones here for Zoom settings, one for the ZV-1, other templates and things like that. So those are the free resources that I have on my website. Now incidentally, those digital products where there's no cost associated with them, they are not classed as products. And in actual fact, if you go to my store, you'll find that I've got a whole load of Stream Deck icons in there as well. And those things, although they are products, so you can see that they've got a value attached to them, you can buy these products. Those don't count towards your product either. So when I talked about that product count, and by the way, if you get the Stream Deck Masterclass, should just mention that, then you do get all of these icon packs included in that, so excellent value there. But yeah, all of these products here, these digital downloads, these do not count towards your tally either. So if I come back over here, these products, the ones that count towards that product count that you have on your Kajabi account are just the courses, the coaching, the community and the podcasts. Those ones that are like digital downloads, basically you're creating what's called a ghost offer. That's the way that they call that. So in this sales section in Kajabi, when you create an offer, and I mentioned, you can have an offer that includes one course, you could have a bundle that includes multiple. The way that you do that is you just create an offer that doesn't actually have any physical product attached to it or didn't have any of your actual products in Kajabi attached to it, but you just have as part of the automation when people pay, then it delivers the download to them. And that's the same with the lead magnets, the free products, the free things that you're offering as well, that you're just having a form on the webpage. And then when they click on the form, then it's gonna take them through to a thank you page, but as part of the automation that you set up in Kajabi in the backend. So if I go back over to my resources section over here, and then I was to click on that AI powered course creation one, for example, you see there's just just enter your name and email address and then click send me the PDF and then it will send that to you just automated, completely automated. So that is not classed as a product. So it doesn't use any of your course, any of your quota of products on Kajabi, if that makes sense. So that's a sort of overview of what I do on versus off platform on Kajabi. If you do want to know more about Kajabi, then that will want to sort of harness the Kajabi account you've got or maybe you're thinking about starting it. Then I do have my Kajabi accelerator, which is starting next week. So on Monday, I'll talk about the exact times, dates and timings of this, but you can find more about that. I left a link in the description. It's also pinned up to the top of the chat. So the Kajabi accelerator, whereas all of my other courses up until now have been purely online and sort of learn at your own pace on demand. This one is a five day course. There is a load of pre-recorded content as well, but then the actual live sessions are gonna be over five days, two hours each, which consists of an hour of tuition because I do still think there's benefit in having some live teaching. So not just all pre-recorded, but then the other hour of each session is gonna be a Q and A. So that's where basically you can get some real answers to your questions and how to apply it in your specific business. So I'm doing it from Monday the 24th of July to Friday the 28th, but I understand that the real learning comes when you start putting this into practice. So there are actually two follow-up sessions on Monday the 31st of July. So that's the following Monday and then also Monday the 14th of August, two weeks later. So that's to give you time to actually try and figure this stuff out, learn it all and put it into practice in your specific business and then come back with any questions after. And those are just gonna be two hour purely Q and A sessions. Now there is actually two sessions on each day for all of those days because one thing I've found with the Academy is that we've got people all over the world in the Academy in different time zones. And so yeah, there's rarely one time that fits everyone. So what I'm doing is I'm doing two sessions each day. So if you are in the more Western side, then you are Eastern side, I should say. We've got session one is at 4 a.m. Pacific on Monday the 24th of July, starting 7 a.m. Eastern. So I get that that might be too early for people. And then we've also got them then coming down to 6 p.m. Thailand, my time, 9 p.m. in Sydney on the Monday. If you are maybe not quite such an early riser and you're in the U.S., then there's also another session 12 hours later basically. So 12 p.m. in Pacific and 7 p.m. Eastern. And then they're also obviously available to anyone in other time zones as well, which would be basically 6 a.m. the following day. But so that's the two sort of session time slots that I've got. If you sign up to the course, you're welcome to come to both of those. If you can make them, then there's basically double the opportunity to ask questions. That first hour will be largely the same, although it's just delivered live. So there may be some slight differences there if questions come up during that. But the Q&A is obviously gonna be different on each session. And you're welcome to come and ask questions in both if you want to get maximum value out of it. Now there's a couple of ways that you can get onto this program. There's actually three. The first way is to join the Take One Academy because in that you get access to all of my courses in any case. So there's always that option and I'll mention that again a bit later. But in terms of the course as a sort of standalone course, there are two ways to do that. First of all, there is a way to get on this for free because I mentioned before about Kajabi having such a great affiliate program. If you are, if you have signed up to Kajabi using my affiliate link, then you can get access to the course for free. Now I do need it to be a paid Kajabi account because I can't actually see whether somebody has signed up using my link or not until they go onto a paid account. So the way that I'm doing that though is that even if you aren't on a paid account, you can just sign up in the regular way and then when I see it go over to a paid account, then I'll just refund the cost of the course. But for everyone else, if you're already on Kajabi and just want to learn how to sort of level up on Kajabi, I'm actually running a 75% discount off this first cohort. So there's no time limit on signing up except that it's starting next week. But it's just because this is the first time running this as a live event. I will be running this live training multiple times per year going forward, but this is the very first one. And so I am seeing this as kind of like a beta test of it and I'll be welcome to any feedback. But because of that, offering a 75% discount for anyone signing up for this cohort. But I don't want people to feel that they're beta testing for free. So if you do sign up for this cohort with 75% off, you also get the full access to the next cohort as well included in that. So another way of looking at it is even if you can't make it this time around, you can still have the opportunity now to lock in the saving for the next live session. And by the way, they're all recorded as well. So you'll have ongoing access to all of the recordings of the pre-recorded content, of course, but then the live sessions and the Q&As are all recorded as well. So you'll have access to that. So if you click through on here, you'll see that that has been already applied. So the regular price of that as a standalone course is 397 for that training. But for this first cohort, I'm offering that for 99.25. And so you can, as I say, if you've used my Kajabi affiliate link, then you can get that either refunded once that transfers over into a paid Kajabi account or if you're already on Kajabi using my affiliate link as people have already done, then you're welcome to get complimentary access to that course. And in fact, as I say, all other Kajabi content that I create going forward as well, you'll get access to all of that too. So that is the Kajabi Accelerator. That is the way to really fast track your growth and get to basically get to this level where you're generating revenue from your content, first of all, but maybe it is that you are not a content creator on YouTube, but obviously as a course creator, we are content creators too. So then it's about how to actually just maximize that platform of Kajabi. By the way, if you are interested, there will still be other things that are more general business in there as well. So whilst there is obviously a heavy Kajabi focus on it and all the prerecorded content is all stuff to get you up to speed on Kajabi, then there may be stuff that's of interest to you. I know that there's academy members that aren't using Kajabi, but they're still coming along just for that sort of side of things. The process of creating courses and ways to think about it and structure and all of that kind of stuff. I mentioned though that I could have probably done this a little bit quicker, had I been a little bit more intentional in that first year. And so I thought it'd be worth just sort of talking about that because that's obviously the point of this accelerator is to accelerate our growth and all sort of learn together and have that ongoing support. And incidentally, by the way, just coming back to the accelerator, if you are on a Kajabi paid plan as well using my affiliate link, then as well as the accelerator, I am also running monthly Q&As going forward, ongoing, so there will always be that support there as well. But just coming back to what I thought or what I think I could have done slightly differently from the outset. And there's really one key thing I would say or probably two, I guess. So I mentioned that I did feel that I did a reasonable job in sort of setting up things from the outset. So getting my affiliate link set up. So from day one, people could book calls with me, really. I did that through Buy Me a Coffee initially. So that was a way to have this monetization. In fact, I think that this still stands that I made more in the period between starting my channel. Let me just look at what my overall revenue on YouTube is. So overall, since monetization on YouTube, $5,700. So I mentioned earlier what the sort of monthly was, but actually from ad revenue on YouTube all time, that is the figure. Well, the fact is I had made more than that from revenue off-platform from Take One Tech before I even got monetized on YouTube. So this is where my channel started. So actually registered on April, my first live stream was May the 14th. And then there was all this period here where I wasn't monetized. So in that period there from May the 14th to New Year's Eve, 2021, in all of that time, I'd made more money than has been made from here. And that's not a huge amount, is it? But the point being that, yeah, this is just coming back to this thing of the whole revenue aspect. So that is one thing that I think that, I did a reasonable job on was putting in place ways that people could either support the channel or could buy products and services from me. Namely, iCompacts was one of the things that I did relatively early on so people could go and buy them. And they're only $10 or whatever they are for my Stream Deck iCompacts. But that's been, that has also outperformed my YouTube revenue as well. If I look at like total number of iCompacts sold over the time that I've been on YouTube versus AdSense revenue, I've made more from iCompacts than I've made from AdSense revenue. So $10, I've sold more than 600 iCompacts. Then again, there was the coaching. And so the coaching I did initially through Buy Me a Coffee. So Buy Me a Coffee have a way that yes, people can go and just donate a coffee, $5, or multiple coffees, there is that there. That's still technically available as well. You'll find a link to that in the description. But it also gave you the option to set up subscriptions. So I had channel members before channel memberships on YouTube were open. And that's still technically there as well. I still have members that are on the, Buy Me a Coffee membership as well. But it did allow you to set up these products for coaching. And so Buy Me a Coffee had a link in with Calendly as well. And that was linked in with Stripe so that you can basically go to the Buy Me a Coffee page and book a consultation right there. That's how I did it initially. And this whole thing, again, coming back to when I was talking about, you know, don't necessarily be looking at the number of subscribers or views or things like that as being the key important metric because all it needs is for you to connect with one person or two people or three people or 10 people or, you know, as the number grows, that learn something from the video that you're making or has some interest in whatever it is that you're talking about in your videos and feels that they want to learn from you and they want that connection. And so I did that from day one. I think probably the first coaching call with me was booked probably, I want to say, within the first month, it might have been within the first six weeks or something. But that was the first time somebody actually booked a call. And that's just because I've done a whole load of videos. That's something I should probably mention as well is when I talk about my growth, there was a point at the beginning where I was putting out a lot more videos. So that did help that growth process. But nevertheless, I was still kind of young on YouTube and people were booking calls with me. So definitely when you're starting out, it's worth always putting out all of those options. And I keep mentioning this little phrase which always sticks in my mind and I can never remember who it's attributed to. But it's the thing of skate to where the puck is going. I have to be conscious to pronounce the P. And that is in ice hockey, not that I'm an ice hockey player. But when you see the puck sliding across the ice, you're not going to aim directly for where it is. You've got to aim to where it's heading to. So you've got to be sort of on a path to meet the trajectory of that. And that's always stuck in my mind from long before Take One Tech and just in business in general is always trying to be thinking ahead to where things are moving and then kind of adjusting your course and your path accordingly. And so that comes back to this thing putting systems and processes in place from the outset. And that was why I set up this process for people to be able to book a call for me even before I'd made my first video. But what I would have done differently, so having said about the things that I thought I did kind of right from the outset, what I would have done differently though is I would have been a lot more intentional about this whole concept of YouTube not being the focus, not being the thing that I'm trying to draw people into YouTube. And this was kind of like the focus of the live stream that I did two weeks ago, the content ecosystem one, which is where before my idea was right, I'm on YouTube, my website points to my YouTube channel. My LinkedIn is telling people about my YouTube. Everything is pointing into YouTube. And that was the thing. What shifted about a year later was turning that all on its head and saying, well, actually no, YouTube is just part of the thing that is leading people into the take one tech content ecosystem. And I think that had I embraced that concept sooner, I would have had a greater growth. And also in doing that, actually embraced YouTube as the inbound marketing tool that it is rather for me for this aspect, I appreciate, you know, other people are doing YouTube just for fun or they're doing it because they do want to be a YouTuber and grow on YouTube. And that is their primary focus. That's fine, but I'm talking about for building a business out of it, it is a great inbound marketing tool. And just to reiterate the inbound versus outbound, outbound marketing is paying for advertising, going out and promoting yourself, inbound is just having all of these different, what's for want of a crude analogy, nets that you're putting out there into these different pools to be bringing people in. YouTube is great for that. And I should have been embracing that aspect from day one rather than looking at it, you know, the other way around as it being a YouTube business, it's a business with YouTubers being a part of it. Had I done that, I would have been a lot more focused on building my email list from day one, because that wasn't a focus. The only way that people were getting into my email list was if they bought an icon pack from me or they booked a call from me. Apart from that, they weren't going into my email list at all. And they were, you know, welcome to be viewers and I'm happy to be helping everybody who's on YouTube. But if I can give away for people, you know, to be able to promote to them in other ways as well, off-platform, that is where, you know, you can unlock some value. And obviously doing that in an ethical way as well. So I'm not talking about bombarding people with email. One of the other things that I could be doing better even now is actually my email. So I definitely don't bombard people with email in the same way that, you know, you sign up for a free PDF. And then that's it. You're just in this email sequence of, you know, getting two or three or four emails a day and then massively, you know, ramping up product promotions where you're getting, you know, a whole string of 20 emails to lead up to some launch. I send out emails to announce new products or new launches, but I'm not at all aggressive in terms of the number of those that go out. It tends to be, you know, an announcement. And to be honest, I probably could do that a little bit better in terms of having potentially slightly more of those emails going out, but not to the level that some people go to. The reason why I don't is because I also haven't yet balanced that. And this is something that I am still working on with the whole serving the email database as well. Because obviously people come into the email, if they come in for, if they're on a course or something, then that's different. If you're telling me about an update to a course, but if they are coming in to your email database because they have downloaded a PDF, then that is where the exchange come. That's exchanging value for the contact. The contact. That is, I think, understood. You know, people understand that they're getting something for free and they're exchanging for that email address. What I still have not been great at and what I'm working on actually this month is just sort of tying this all up is having a sort of follow-up sequence for those people is also maintaining engagement with my existing database, but not just talking about new product launches or things like that, but actually having valuable content that makes people want to open their emails. Cause that's the danger is if you are, if you're only sending out promos, and especially if you're doing it heavily and like all the time, that's the quickest way to get people to switch off. But then, you know, if people are not opening your email because they just think it's gonna be a promotion, then you've kind of lost the point of even having the email database. So certainly something that is, you know, I'm not saying that I've got the perfect system at all. This is definitely a weak point of my present is getting that together. So on my list of, you know, things that I'm working on at the moment is just, you know, putting the things in place to then have that sort of ongoing active engagement to keep people engaged in the email and to make people be wanting to genuinely open the emails because there's something of value in there. So that is like an important step of the process. The other thing that I did right from the start is I was part of a supportive group. So when I started, I was in Doc Rock's weekly calls and that was just priceless to me to be there. I mean, having somebody like Doc as my mentor when I was starting out specifically about the YouTube side of things, the studio side of things, the content creation. I mean, I can credit Doc for, you know, most of the things that are in my studio. If you look at my camera, ZVE 10, who recommended that doc? My lights, none lights, who recommended that doc? All of this stuff as that part of my growth has come from him. I've got other mentors that are in other areas of my life, like the business aspect has come from other sides of things over the years. So we pull together all of these different aspects. But certainly when you're trying to grow a business or trying to grow as a content creator or anything else, then certainly having that supportive group is something that is important. And one of the things that I love about the Academy and one of the reasons why I started the Take One Tech Academy was to give people that support with people who are trying to grow this as a business, you know, not just as content creators and thriving on YouTube or Instagram or wherever it is. But my concept here was, you know, I want to hear right at the top. My mission is to help you become more productive, impactful and professional with tech so you can confidently present yourself and your content online. This was the realization that I had as I was going through YouTube as well. It happened about December of the first year. So after about six or seven months, I had this realization of actually who my core audience is and all my core clients, let's say, talking about YouTube as an inbound marketing tool. Obviously there are people who watch my videos on Roadcaster, Ecamm, Stream Deck, all the other tech things that I cover on my channel, Kajabi, you know, there are people who watch those because they are using those products. And so my tutorials, hopefully, are providing value and they're finding them useful. And I love that. And they are, you know, I value everybody just as much. You know, if I'm helping anybody, then I'm happy. But when I look at like, you know, taking that down to who are the people that are ultimately booking calls with me, who are the people who are joining the academy, who are the people who are buying the courses, that then becomes a much narrower demographic. And it is generally business professionals who are using these tools in their business to level up the way that they appear online, be it in courses, be it in webinars, be it in their online meetings, lots of coaches who are offering coaching services to people. And they are an expert in their field, but they just want the tech to get out of the way so that they can do a great job of delivering what it is that they want to deliver. And so those are the sort of my sort of core, if you like, my people who are coming into the academy. And so that's why I created it. And it's to create this way that, first of all, people can get access to all of these courses because when I only had the e-come course, that was one, then the Zoom, then the roadcaster course, then, you know, I've got a whole sort of plan of other courses to come out that really all fit into this ecosystem. So the beginner's guides to just give people a quick start guide, but they're all kind of related to this idea of content creation, but content creation as a business. Same with the master classes, you know, different aspects, e-come, Zoom, roadcaster and Stream Deck, they're all out. Next one coming out is the keynote master class. So that is how to, you know, really make impressive and impactful presentations, but not just slide decks. We're talking about immersive presentations that you can then, you know, feed into e-come live, that can then feed into Zoom, that you can then have, you know, top-notch audio using the roadcaster and do advanced audio routing to maybe run a, you know, Zoom ISO session versus a regular Zoom session and bringing guest speakers and do all the routing through that. Then obviously the Stream Deck is like the hub that holds everything together. So these are all related. Then we're talking about now Kajabi. So that's all part of the business process. And then, you know, there's the studio as well. So, you know, we've talked about e-come, you know, a few selective bits of hardware, but you know, how do you get an ideal home studio setup and what should that look like and what do you need in it? And there is this thing about gas, the Gear Acquisition Syndrome, and it can sometimes feel that it is a never-ending thing sometimes where there's always one more thing that you have to buy. You know, it's, oh, what bit of gear do I need to solve this problem that I've got? But I can tell you that actually it does plateau and it feels like that at the beginning because it's like, okay, my camera's not great. Let me upgrade my camera. Let me get a teleprompter to be able to, you know, have eye contact with my people on Zoom. Oh, but now I need an extra hub because I need to plug in an extra monitor and there's all these different bits of gear, but it does get to a point where you've actually got not the perfect setup, but you've got the setup, like just humming along nicely. And certainly that's the case with mine right now. There's nothing that I feel I need to necessarily add to it as such, apart from a computer upgrade, which is coming soon when I can set aside a week to do it all. But in terms of the general tech, the lighting, the camera and all of that, it's pretty much there really. So yeah, that studio masterclass is intended to give an overall view of how to go about building that and putting a plan in place. You don't need to go and buy everything all at once, but having a solid plan to do it. So that's the point about that. One of the things that I cover on my channel is automation, things like keyboard maestro and all of those kind of things and how you can use Stream Deck with that. And so that's another piece of the puzzle really is when you are building a business out of your content creation, then how to actually do that effectively. I have one button that I press when I've finished a recording and it does everything, like uploads it to YouTube, does all of these other different things, opens up my thumbnail editor and all of this kind of stuff. And that's all done with automation. So that's kind of a note for me. Another piece of the puzzle that was important when I come back to thinking about who is this core client, this core audience of business folk who want to be more productive and impactful with the tech to show up online. So that's why these then look like more of a family of courses that are all with this one aim in mind. But what also you get as part of the Academy is monthly workshops as well. Excuse me, if I can just cough for a moment. And these are all related to the sort of business side of things as well. So technical setup for virtual presentations, strategies for effective task and file management, essential math utilities to boost efficiency. So again, coming back to the business side of things, the workshops are really hyper focused on one particular topic. And these are all included for all Academy members as well. And then we've got the accelerators which are all of the masterclasses in the beginner's guide are kind of like learn at your own pace, pre-recorded content, whereas the benefit of the accelerators is that those are all ones where you get that one to one or sorry, the live and interactive experience, I should say. But then I do also offer the one to one as well. So on some of the platforms, some of the tiers, shall I say? I'm running out of words today. Some of the pricing tiers do include one to one coaching as well. So that's where we can have a schedule of coaching sessions either weekly sessions, bi-weekly however often. And that is something that I create individually. So yeah, the way that I've done this though is the courses are all sold separately as well at the moment. So you can get access to these courses just by going to the website and going to the store. So you will find the courses in there. Obviously, if you do go and buy a course, then there's the option to upgrade to the Academy if you like my teaching style. But yeah, the courses are all sold separately as well. Really the value of the Academy though is first of all, the cost-effective nature of it. So you do get access to all of those. So I know that for some people, they're going and thinking of buying 10 courses. It might be cost-prohibitive. Whereas if you go and sign up to the Academy for a year or a few months or whatever, then that can be a more cost-effective way of doing it. But really the power of the Academy as well is in these in-person sessions. And obviously the accelerator I've already talked about, you can get access to that. Find the link in the description and that is even available for free if you are a Kajabi, signed up using my Kajabi affiliate link. But yeah, it's really that sort of one-to-one guidance as well. With one of the tiers as well, we have weekly Q&A sessions. So the group coaching, that's great because you then get that support. So this is the reason why I kind of segrated to this. I realized quite a long time ago was because of having, you know, what I would do differently. One of the things I think I did right was being a part of a group, a supportive group. And so that's what I wanted to create with Take One Tech for people who wanted to use this for their business. So having weekly Q&A sessions where you not only get to ask me questions, but it's more than that, it's about having then the support of this group. And I love the folks that's come to the weekly Q&As and everybody's bonding with each other more so than just coming to get their questions answered. And so that's why I've got this at three different tiers basically, and you can find those on the website. But basically the professional tier is all the pre-recorded courses and also the monthly workshops. The premium then is for all of the accelerators as well, so anything with the in-person as well. And then also those weekly Q&A sessions and the coaching. Now, originally when I launched the Academy, I did have one fixed package, which I called Elite Coaching, which was a fixed number of hours per month. But what I found is some people want flexibility, some people want once a week, some people want twice a week, some people want, you know, once every two weeks or whatever. So I'm now just basically opening that up to be completely flexible. So you get in touch, there's an apply now button. We can have a call, jump on a call and find out, you know, what you want from, you know, in terms of one-to-one coaching. And by the way, that goes to the whole Academy. If you're not sure which of these is right, you can always just click this Let's Chat button and book a call with me. I'm happy to jump on a call and talk about, you know, what's all the different variations are for all of those. But yeah, the point of all of this, apart from being able to find a link to the Academy in the description, and I'll just pop it up here as well, is to just say that, yeah, this was one of the main reasons for creating the Academy was to create this sort of supportive holistic environment for those people that are, you know, wanting to use all of these tools in their business. So that is what I would do differently from day one is bringing people into that ecosystem and creating those lead magnets and building that email list to be able to then go on to deliver value. In terms of things then to put in place when you're, you know, starting out potentially is things like setting up your affiliate links. It's really easy to go and set those up from day one, setting up a Buy Me a Coffee. I mean, I think that there's something great to be said for Buy Me a Coffee when you're starting out as well because it does give people a way to sort of support you, but gives away for people to easily go and book something in that I think it's got a really sort of a more friendly and informal thing about it rather than having a formal website. There's something I quite like about Buy Me a Coffee from that. And yeah, and then setting up obviously, you know, your payment gateways so that people can actually pay you for these things. So I use Stripe. I don't use PayPal actually. I've not been a huge fan of PayPal. So on my site, everything's done just, you know, the payment gateway is done through Stripe. So the payments are all just on the Kajabi website, but then people are paying through with cards through Stripe. The one thing I do use PayPal for though is my affiliates. So for the Take One Tech affiliates, that's all those payments are done through PayPal. And the reason for that is that is the payment method that Kajabi's got built in, but actually from a user point of view, it does make it really simple for people to sign up. So if you want to become an affiliate of Take One Tech, just go over to my website and then at the top of the page, you'll see there is an affiliate button. And if you go over to that, so at the top of my website, it makes it really easy to sign up to become a Take One Tech affiliate because all you need to do is put in your name, your email, give it a password, and then put in your PayPal email. And that's it. Then once you sign in, you get access to all the courses in the referral links to be able to, when I say you get access to all the courses, let me correct that. You get access to the referral links for all of the courses that you can share out with your network. But from a sign up point of view, it's really simple. And then at the end of the month, I just basically have a thing I export, a list. You can, if you've got a PayPal business account, you can import that as just a list into PayPal, and then it just handles all of those payments for you. If you've got a personal PayPal, you can still do it from that as well. If you're not yet at a size or frequency where you want to set up a business PayPal, you can do it from a personal one as well, but you just have to manually send those payments that way. So yeah, just getting all those things set up and in place from the start is definitely worth doing. And it's this thing, again, coming back to skating to where the puck is going, thinking about what the business trajectory is, the business growth is gonna be, and having those things in place. With that said, let me just come and check in on the chat for a moment, because I apologize, I have been neglecting you and just rattling through all of this stuff. I have been quite conscious just while we're talking about some things that are different now versus the beginning in the live streams. I have been quite conscious about trying to deliver the content part first rather than stopping. And that's partly because of my own squirrel brain. So if you had the misfortune of watching some of my very early live streams, every time a comment came in, I would be stopping what I was saying to go to the chat and constantly going back and forth like that. And that meant that I was often going off track and not sort of following anything, but also it is worth being conscious of the replay value for people who are not watching live, but are coming back to watch after the fact. And so when I made that shift between constantly checking in with the chat all the way through versus coming and stopping at specific points, arguably I should have stopped at an earlier point than this, but I did notice then that I get a higher retention and higher view rate on those replays. And given that, I don't know what number of viewers we're up at at the moment for the total thing. So it says 11 watching right now, but by the time the stream's finished, it'll probably be a higher number sort of over the whole live stream, but then there'll be 10 or 20 times more of that watching over the following days or weeks or whatever. Just to come back to some of these questions though and to check in. So first of all, hi, Jamie. Yes, the Academy does have access to all the previous workshops as well. So when you join all of those recordings, the monthly workshops are available for all Academy levels and you get access to all of the past workshops. Indeed you do. Yes, the courses are at the moment sold separately as well. Various different prices for each one. It depends on the size of the course and the what's in it and so on, but you can check out that. So they are available as standalone courses as well. Hey, James, great to see you here and thank you for that. I'll take a snapshot of that and save it for the scrapbook. Greatness as usual. Hey, Paul, yes, I always like it when I have to make affiliate payouts and it's always great. So I always thank you, Paul, for spreading the word of the programs as well. Hey, Aubrey, great to see you here as well. Create fans and advocates. Yeah, well, so yeah, it is, they're kind of almost one and the same, but there's a slight differentiation between that thing of where people are saying, you're having 100 true fans of whatever, a thousand, I forget what the number is, where it sort of implies that those people are giving you money just because they're your fans. That was the kind of slight thing that I had for that, whereas yeah, it was a case of create, have a thousand people that you can deliver true value to. So that was the way that I sort of twisted that is I just want to have those people that I know that I'm delivering this maximum value to and that is where the return and the revenue come from. Hey, Michael, great to see you. Sending love and peace to everyone and I'll send that right back to you as well. Welcome. Hey, Benzo effect. Is that, shall I call you Mr. Effect or Mrs. Effect? Great to see you here though and I'm glad you're learning something from it. Hey, Roy, controlling your own journey is important. I forget the context in which that is, but yes, certainly. I'm so long checking in on the chat so that I've missed all of this, but yeah, controlling your own journey and understanding the control you do have it and not looking at other people, I guess is where that was coming from. Hey, Deena, great to see you as well. Yeah, so coming back, this is Deena talking about the violation. So if you've got an actual community strike, this was just coming back to my little, when I was a naughty boy. When I was a naughty boy and posted something onto YouTube, which was telling people how to download YouTube videos, I got this channel violation and it's this one active community guideline strike warning. So if you actually get a strike, then that will disappear after a certain time, but it's kind of like the very first one that you get, you just get the warning and the warning stays there forever. And now after that, the next step is a strike and then another strike and then I think three strikes and I'm out and they'll delete the account. And yeah, in fact, the thing that really sort of brought this home and I was talking about this earlier in the live stream because I was talking about how not to be relying on a platform. The thing that really brought this home to me is in the live streamer backstage podcast, I had JP Hightech on. So great guide, great content and you've no doubt seen him around the block in YouTube and in the EECOM group and so on. I think he was actually the first people I interviewed for the podcast. Lots of love and respect for JP, but one of the things that he said was not to be reliant on YouTube because he had got a channel that was, I think a hundred K plus. I wanna say something like that. You know, it was a massive channel and there was something where I think YouTube changed their terms of service or their guidelines or something like that and retrospectively, some of his previous videos fell foul of some minor technicality and he immediately got like a string of, you know, multiple checks, strikes or something like that. And then his channel got taken down. So now he's been building his channel back up but that was the moment for him when he suddenly thought like, right, I've got to do something different. He's doing some amazing things where he's creating content for YouTube but then he's also on Roku and other like TV set platforms. So he's providing content through that as well. So that's just another platform that he's on as well as all the other things he's doing but it was him really that just made me realize that yeah, it is a little bit fragile or maybe slightly more fragile than you think. You might think you're doing everything by the book and then suddenly the book changes and the stuff that you had been doing by the book is no longer by the new book which seemed really, really, really a crappy, crappy way to go about things but yeah, anyway. So that was the one that caused me to really think about it from JP's personal experience. Hey, Annie, great to see you. And then Teris, I guess Teris Foley, great to see you here as well. I'm glad you are excited. I hope I've met your expectations. If anyone's got any questions about anything that I've talked about, obviously, well, I've talked about more recently the Academy and the courses and stuff specifically about the business side of it. Do feel free to ask either in the chat. If you're watching on the replay, then definitely go ahead. I'll just pop this up on screen once again. Go ahead and let me take that comment down for a moment. Then do go ahead and join the take on tech discord server. We pop that up again and not hide it by a comment because I'm happy to answer any questions. I'm a pretty much an open book with this stuff. I'm not, as I've said, I don't hide anything behind paywalls but if you've got any specific questions, then yeah, feel free to ask in the Discord as well. Oh, reach out and drop me an email. I'm happy to answer emails. Don't expect an immediate answer. I generally check my email once a day. And that is when I check it and then stuff gets prioritized. That will be in the productivity course. Don't be a slave to email, but I will get back to you. Let's go through here. The key with courses and memberships is to get cash flow positive as quick as you can agree or disagree. I totally agree. Actually, one of the things about, one of the things about Kajabi is they've got a, if you sign up using my affiliate link, you get a 30 day free trial. I think the regular free trial is 14 days if you just go straight to the Kajabi website. But if you use my Kajabi affiliate link, then you can get access for 30 days for free. And so what I would recommend is don't necessarily start that 30 days until you've got some things in place. Now, for me, I'd already made a start because I already had my old website over on Squarespace. As I say, I launched my first course on Kajabi, April of last year, and I basically signed up for Kajabi. I wanna say two weeks before I launched the course. I think it was around about that sort of timeline. And I spent that two weeks, first of all, making the course. And then also putting the website up and getting some sort of framework of the website in place so that when I launched the course, I had actually already, I hadn't even paid for the, paid for Kajabi. And the sales that I made in the launch weekend paid for the following year of Kajabi for me. So definitely with courses and memberships, get some sort of cash flow, get cash flow positive from Kajabi. If you're thinking about it from that point of view, but you're very much right that even from just going back right to the beginning of Tech, Take One Tech, that was my aim, to have even a small little YouTube channel, because let's not forget, there are costs associated with a YouTube channel. TubeBuddy, if you've got less than 1,000 subscribers, you get the plan for half price. So it's only $5 a month, but it's $5 a month. Then there is Ecamm. I make all of my videos with Ecamm Live, live in One Take with no edits, highly recommend it. The best solution I've ever found. And it just sort of transformed what I was able to do because it removed the editing from the process just to be able to make, obviously this is a live stream, but all of the other videos on my channel are also live in One Take with no edits as well. Ecamm enabled that. So, I'm on the pro Ecamm plan, which I think is $40, which is a no brainer. Then Epidemic, Epidemic Sound, if you wanna have music on your channel. I don't have a massive amount of music, but I do have music at the end. I use it at other occasions as well. So there's an Epidemic Sound subscription. You start going through and you start adding in all of these different subscriptions. They do add up, very quickly add up to all these different tools and subscriptions and so on. So for me, that was very much Jamie, the point of right from the outset, if somebody bought me a coffee for $5, well, that's just paid for my TubeBuddy for a month. If somebody bought me a few coffees, it paid for something else or if someone booked a call with me. So I mentioned about that thing of revenue and how before I even got monetized on YouTube, I'd already generated more revenue than have been generated from YouTube since then. But the fact is that most of that was going into into gear, into subscriptions and all that. So it's not like it was making massive amounts of profit or even any real profit, but it was cost neutral from fairly early on. And so whether you are running a business or whether you're just on YouTube, thinking about ways that you can do that at least to at least just have it so it's not costing you any money to do it is definitely something that I was focused on. But just coming back to Kajabi, yeah, with the courses and the memberships is if you can be selling enough courses to cover that cost, then that's obviously an aim with that and with everything. Oh, thank you, Teris. I'm glad you I'm glad you are finding everything understandable, at least. I don't always make sense, but I try and I try and get through where I can. Yeah, so if there are any other questions, though, coming out, you know, after the things wrapped up or if you have any things that you think about, then do feel free to drop me a mail. Join the discord if I click to the right scene. Okay, confused with my pedals. I moved my pedals around. That was a big mistake, wasn't it? Yeah, if you've got any questions after the fact, then do feel free to just reach out. Join the academy and, sorry, join the discord, which is free to join and I'll be happy to answer any questions you've got in there. For anyone watching on the replay, I will go through and add in a video related to some of my other Kajabi stuff. You'll find that over on the right hand side there. It usually takes 24 hours or so for me to get it up, but it will be there eventually. And yeah, feel free to go and check out the courses, resources and all the other things on takeonetech.io. And I'll see you next time.