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Published on Sep 10, 2013
Visit http://ibmbigdatahub.com for more industry demos. Banks face many challenges as they strive to return to pre-2008 profit margins including reduced interest rates, unstable financial markets, tighter regulations and lower performing assets.
Fortunately, banks taking advantage of big data and analytics can generate new revenue streams. Watch this real-life example of how big data and analytics can improve the overall customer experience.