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Published on May 21, 2013
This video highlights the power to engage students through transmedia storytelling. For three weeks in Feb 2012, 600 students across Florida worked in teams of five to role-play c-level executives of a space cargo company. When one of their rockets crashes into a local town causing environmental damage, the students much decide how their company should respond.
Conducttr is a pervasive entertainment platform - a revolutionary technology for telling stories across social media, email, mobile and more. The platform simulated a real-life disaster scenario emailing the students as employees in their own company and tweeting and updating Facebook as members of the local community.