 The first thing that you must have clarity on is the concept. What type of ice cream shop are you trying to create? Are you going to be selling gelato, yogurt, soft served or sorbet? These are all things that you must identify right from the beginning. This will lead into the equipment that you need, the spacing, the budget, the team, the marketing. And that's the reason why having the concept is so so important right from the get go. At the end of the day, we must understand this concept that we're building is a solution to someone else's problem.