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COOLEST PROMOTION EVER!!! TestSubjectsNeeded.com "Human Preservation Project" Wrigley's 5 gum

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Published on Aug 8, 2011

This Wrigley's 5 promotion is the COOLEST EVER!!! TestSubjectsNeeded.com "Human Preservation Project"

This promotion was amazing! And probably terribly costly for the gum manufacturer, but I'm betting it was very effective. Even as I update this video description I'm chomping on my Wrigley's 5 "Swerve" gum.

For some reason I said and assumed Trident, I'm not sure where I got that or if Wrigley's 5 gum is related to Trident. Clearly this is not Trident. Very odd that I said "Trident". Oh well, ho hum.

Oh also by the way, I'd be willing to bet that iJustine and her friends actually *did* know what this promotion was and they were paid to push this promotion through iJustine's channel. Even so, .. effective. ;)

The music is a Creative Commons piece from Ambient Pills Update at http://www.jamendo.com/en/album/3263

For more cool links about this promotion, try these:

http://www.testsubjectsneeded.com/
http://www.missionicefly.com/
http://www.missionicefly.com/rescue/
http://www.youtube.com/watch?v=U0Yfdz...
http://www.survivalcode.com/
http://www.survivalcode.com/thegenesis

EDIT: It gets even nerdier. :) I was asked to provide a photo of the back of the badge insert, apparently a whole community of "insider test subjects" are consolidating these photos to create one massive QR Code.

http://www.flickr.com/photos/stimpy77...

Check it out, more independent sleuthing: http://icefly.wikibruce.com/

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