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B2B marketers 3.0 will have to be change agents

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Published on Aug 10, 2012

ww.b2bmarketingforum.nl
Interesting discussion with Shimon Ben Ayoun, spotONvision and Lisa Arthur, Aprimo about the skillset of the B2B marketer 3.0. The new B2B marketers need to be willing to be different, to be creative and technology minded at the same time.

Yuri van der Sluis (YuTrain) interviews marketing experts, speakers and visitors at the B2B Marketing Forum 2012 (organized by www.spotonvision.com).

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