 1. Precision viticulture has experienced significant growth due to improved and cost-effective instruments and methodologies for data acquisition and analysis, such as unmanned aerial vehicles, UAV. 2. The aim of this work is to compare NDVI surveys performed with UAV, aircraft, and satellite to assess their capability to represent intravenured vegetation spatial variability. 3. Results indicate that the different platforms provide comparable results in vineyards characterized by coarse vegetation gradients and large vegetation clusters, but low-resolution images fail in representing part of the intravenured variability in more heterogeneous vineyards. The cost analysis showed that the adoption of UAV platform is advantageous for small areas and a breakeven point exists above 5 hectares, above such threshold, airborne and then satellite have lower imagery cost. This article was authored by Alessandro Matisse, Piero Toscano, Salvatore Filippo Di Genaro, and others. We are article.tv, links in the description below.