 Most of the time of business's biggest expense, especially in the digital space is customer acquisition costs. Now, if we're selling to our existing customer base, there's no customer acquisition cost after we brought them in the first time. And so there's so much more profit involved in those customers. So the way that you do this is you focus on customer experience. And what does customer success looks like? Because customer success looks different to everybody. And so you want to figure out what does success look like to your market? And do they recognize success when they see it? Because if you're getting your client great results, but they don't understand that, or you're not using reporting to communicate to them they're getting great results, they might not even know that they're getting results. And so we have to define what success looks like to them. And then let's make sure we report on that success to them at regular intervals. Don't make the client feel neglected. Don't make them wonder if you're getting them results or not. That's the easiest way to keep them longer.