 Hey, how's it going? In this video, I'm going to answer one of you guys questions asking me several things about the testing phase and let me just answer them. Okay. So the his question is what countries do you target for your testing phase? Okay. So this one is dependent on your supply chain, but generally you just want to do us first. And then afterwards, even for us campaigns, I will separate us campaigns and then the top four countries. So if you don't want to talk about in my mind tier one countries are the high GDP per capita areas. So it'll be US, UK, Australia and New Zealand. Right. If you're going to throw in Canada as well, yeah, then probably Canada. Okay. So I generally test us and then Canada, Australia, UK, New Zealand. I put it into a separate campaign. Okay. So it usually the data is very, very different. By the way. So that's the countries that I usually test for testing phase. Okay. After launching the initial ad sets, how long do you let them run before you decide to kill or scale? Yes, I give them 72 hours. So like when I launch ad right after three days, I don't even touch it. The reason why is because like you cannot make a decision. If you make a decision before that, right? It's really skewing your data. It's going to mess up your decision making and your understanding of what is actually working. Okay. So that's generally how I see it. Do you give it 72 hours or do you kill it after it spends the break even KPI without sell? Yes. I run it for 72 hours. And only after 72 hours, it doesn't hit that break even KPI. Then yes, I will kill. Okay. When do you transition profitable ad sets from the testing phase to the scaling phase? What is the indicator that the ad set is ready to scale? Okay. How I like to do it is just for example, if I was running $100 per day and then on the testing phase after three days, and then I see it gets purchased. Right. So it's like, okay, I can keep this ad set on. I can keep this campaign on. Okay. I'll let it run for probably another two to three days. And then if after two to three days, that is still getting consistent purchase, then I will move it to the scaling phase. So there's obviously initial 72 hours. And after the 72 hours, probably another 72 hours where it can show consistent performance, then I will bring it to scaling. Okay. Hopefully that makes sense. And that's because like time lag and like just making sure that at higher spend that can, what's called, the performance can be consistent as well. Okay. So after the testing phase, you still need to show purchases after a while. Otherwise, if you scale too fast, right, you don't really know whether it can get the same performance or high spend. Right. So I, that's why I always say on asset level, right, testing even try to do $100 per day first so that after the first three days, three day period, right, you probably want to increase the budget by 10 to 20% day by day. And afterwards you move to the scaling phase. Okay. Hopefully that answers your question. Okay. How often do you test new audiences in your testing campaign? Okay. I test every day. I launch every single day. So that's probably the difference between people who find, I don't know, can scale and don't. It's just because I think I test them more than you probably. Right. So I test every day. And of course, if for example, if your budget per day is like $300 per day, and that's all you can go, that's the max, right. And then obviously if, for example, the first, after 72 hours, one of the campaigns die, then you turn it off, then you just launch a new one. You need to keep launching. If you don't keep launching, right, you won't have new cold traffic and customers coming in. So that's how you expand the business. Right. So that's, that's, you just need to keep testing really. You need to keep testing every single day. And obviously if you have the budget, just test like crazy. Just test everything. Okay. That's going to make you resistant to everything else. Okay. Yep. So that's pretty much it. Hopefully that answers your question. Yep. If you have any questions, any other questions, please put them down in the comment section below. I will take them and then I will answer those questions and then create a video for you guys to help you guys as well. Okay. Yep. That's pretty much it.