 Okay, cool. So I tell people all the time, man, and I don't know if I've already mentioned this to you, but you know, obviously I'm going to sound super bias, but I mean, it is what it is. Like I truly believe any small business owner, like I don't care what you're pushing, any type of small business owner, the two most important tools that we can have in 2020 and beyond is Facebook advertising and Cartra. Like, and if it's not Cartra, then it has to be some type of landing page software. But the reason why I'm so, you know, up on Cartra is just because of all the different features that we would have to pay separately. If it wasn't for Cartra, you know, like I'd have to, I'd have to pay for my landing pages separately. I'd have to pay for my email auto responder separately. Right. And then I'd have to pay for a calendar separately. And there's, there's, there's a few free ones out there, but you're, it's only free for so long. And then you got to upgrade it. So I just control and everything out of one software, man. So again, this software is the most important and knowing Facebook ads. And with that, you could take your business to the next level, but then you could provide this exact service to other businesses and they'll pay you a ton of money for it as well. And it's those two Cartra managing someone's landing page software and their email automation. That's what's going to justify your services. When you start pitching these business owners, because everyone's pitching on Facebook advertising, but not many are pitching them. I'm also going to manage your landing pages. I'm also going to manage your email list, which is your email automation. I'm going to make sure these leads are coming in. I'm going to make sure that these leads are getting, are getting, are being communicated with on the daily basis. Like that's my, my job and you run everything out of Cartra. So once you learn this software, it's like, you're going to be, you're going to be lethal, man, because businesses, that's the number one thing they need. They need to run some type of online ad and they need to manage that lead. So as that lead comes in for a restaurant, that lead needs to be getting emails every so often. And so that's going to justify again, your service, because you can do that for them. You can manage this email automation and you can manage their landing pages and run their ads. Like that alone, man, is a monthly package that any business owner would pay for. I don't care what they do. You know, you got, you got social media marketing and trying to post for people and trying to manage their Facebook page. No, you don't need to do none of that for them. Like it's all about Facebook ad and a landing page. That's it, man. So that's why I always tell people, try to learn this as much as you can. You got me. You're always, after our call right here, you're always going to have me. So you can always reach out to me. We'll always jump on and I'll always help you with Cartra and I ain't ever going to charge you again for any of this stuff. It's only these initial five calls. But even without me, like we got these Tuesday and Thursday calls that you should be jumping on. Like if you can, like if you can make them live, then jump on them live. They're at 4pm Eastern time Tuesday and Thursdays. But if you can't make it live, then just try to watch the replay because that investment of that one hour watching the replay, that's an investment in your business. You got to learn this stuff, you know? And then also the Facebook group, there's like 21,000 people in the cartra Facebook group. So it's like, if you're ever stuck on anything, and you can't reach me, like post a question in the Facebook group, and man, you have like 50 people reply, you know? So, so the Yeah, right. Yeah, it is. And I was going. It was it was I honestly just it was so many features that I had to like step back like, okay, that's why I'm a dumb it down. I'm a dumb it down. I'm a dumb it down for you. This call but but also check my emails because I have you. I have you on one of my list. I have you in one of my sequences, right? Like I have you because you're right, you signed up with my affiliate link. So now I have a handful of affiliates that are on a specific email list that are going to be receiving automated emails from me. And so my whole intention with that is to teach you different parts of culture without over over complicating it. So and that's what's what I'm going to show you here. And also I was also researching just a sidebar was also written with that that the pixel helper. Yeah, I was just going to some of the difference, you know, just a little, you know, because it's obviously bookmark and I will just go to some of the sites that, you know, I normally see and some of the biggest sites and then it popped up. I was like, Oh my God, these people have a pixel. And they're like, Oh, like, yeah, like, Oh, okay. And then and then you're right now. Now you see it. But then on the flip side, now you'll start tripping out on how you'll start seeing different sites. And you would think they're all that. But then you check and they ain't even got a pixel on it. So right, that's what I call a lot of people as well. Like a lot of people when I'm talking to business owners, you know, I'll be on on on on screen share will be, you know, visually looking at everything like this. And I'll say, Okay, cool. Give me your website. I'll go to their website. And there ain't no pixel on it. And I'm like, No, wonder why you ain't doing it. No wonder why your Facebook ads ain't doing nothing for you, because you ain't tracking none of this. You ain't even got your pixel on the damn page. You know, so I can see who's tracking me and I can see who's not, you know, who's not up on game. You know, so, so let's let's break this down. Heck, yeah, heck, that's the most important thing. Even even when even if you're not running Facebook ads, this is what you could tell any business owner, even if you're not running Facebook ads, your pixel still should be on your website. Like if you have any online presence whatsoever, your pixel should still be on that website. Because even even though you're not running ads, Facebook, the pixel is on the page. So Facebook is still segmenting. And Facebook is still categorizing all these visitors. So if you if you so I would tell a business owner, I would say, Hey, man, if you would simply set up a few custom audiences, you'll start being able to create this bucket, you'll start filling up this bucket of people who are visiting your website. So whenever you do plan on running Facebook ads, you can target all those visitors and show them your next ad. But if you don't have your Facebook pixel on there, and if you ain't creating a custom audience of all those who are visiting your website is window shoppers for you. Yeah, that's why that's what I was telling them. Yes. That window shoppers. Yep, yep, you could call them out like that. And that's why a lot of times when people think when people have a website, they think that traffic is getting there. It's like, that's that's the that's the biggest myth online. The fact that you have a website and you think people are visiting it. That's the biggest myth. That's the biggest myth, especially all these restaurants or any, any barbershop or any spa, like people think because they have a website, they think people are actually visiting it. It's like, dude, that's that's that couldn't be better than the truth. It's like the way really people visit your your website is if you're a real nationwide brand, that's one thing because I can Google you and find it. But if you're not like a big nationwide brand, and you're just a mom and pop shop, and you just you're on the corner, you got your one little store. And yeah, you got some website, but it's whatever. It's like, dude, no one's finding it. Like unless you're running ads, no one's finding it. You know, and so that that's that's where you're going to bring value man, because you're going to be able to run ads to that website, you're going to be able to capture a lead, you're going to be able to manage that lead, you're going to make sure that that leads getting future emails. That would that's what I would do for you man, I would provide Facebook advertising, landing page and email automation services. And I would charge businesses, starting at 1000 a month minimum, that's minimum you can easily get 1500 but I would start at 1000 until you start getting good. And then and then after you get a few clients, then bump it up to 1500 a month. And then go after maybe a higher level type of business where they can afford to pay you 2000 a month. Go get go get five of those and manage those. You know, Well, can I ask how yourself based on how many how many clients do you have like that in my model? No more like that's not my model. That's the beginner model. Like it like when you're just starting out, you're going to go get clients. Like that's that's like the beginner model where I'm at now I've been doing this for four years. So where I'm at now is I'm actually in Cartra. I'm in the membership section right there to the left my memberships. And now what I'm doing now, my memberships, what I'm doing now is I'm taking all my knowledge, I'm putting it in a membership course, and I'm selling that. So so my knowledge, what's my knowledge? My knowledge is Facebook advertising, landing pages, email automation, how to set up the damn thing. And then and then different aspects of social media marketing. So I have my niche. I know exactly the service that that gets them happy. I know exactly what they need. And now I'm able to record videos and sell them that. Right. So my niche of real estate agents, I would bring on monthly retaining clients for four years. But now to the point where it's like, no, I don't want to charge you monthly. I want to teach you how to do this yourself. And so what I'm doing with you to keep it 100, what I'm doing with you with B money, what I'm doing with you is I'm literally solidifying my course. I'm doing these live coaching calls to really see what the market needs and what the market is missing. I'm solidifying my my my offer. And now what I'm going to do after I'm done with you is I'm going to straight go back to the drawing board. And I'm going to record these videos, not with anyone on it, just me, where I'm doing a tutorial. Right. Here's step one, guys, your Facebook pixel. Here's step two, bookmark and all the damn pages. Here's step three, freaking set up the custom audiences, custom convert. That's where I'm at now is recording all the videos and then running Facebook ads to get people to watch my presentation on me pitching it to them. Right. And then they buy and then they buy what's that? You have me as it definitely working to have me send my savings. So then that's a live coaching call. But as I as I solidify it and put it all into a membership course inside a cartridge, I'm already I'm already 99% done like I have 55 videos that I have packaged up in a membership course in cartridge that I'm going to be selling at 1500 a piece. And so where I'm at now in my career is I want to be selling five six seven per day at 1500 each. And it's a coaching course right teaching people from A to Z how to run these Facebook ads but not with me doing it with them. It's them doing it with my video. And I'll maybe have a couple coaching calls per week. But but nothing like one on one like you and I, you know, right? That's where I'm at. That's where I'm at next where I want to do that. So rather than taking on monthly clients and doing it for them, I just want to teach people to do it themselves. You know, but but even these coaching calls, even these coaching calls, that's why I'm not going to be doing these coaching calls forever, because these one on one coaching calls. This shit's time consuming too. So I can't possibly talk to 10 people a day like how am I I'm exhausted after talking to just you. You know what I mean? So it's like I can't be talking to you know, 10 people a day doing it this way either. That's why I'm going to replace myself with simple videos and call that my membership course and sell that. Yeah, you know, but that's why that's why after after you get good at getting some clients here, here's where you would step up in memberships and creating a course. What I would do if are you here's what I be here's how I'd be thinking. But again, everyone's different. And I don't know what the hell you're thinking. But but but if you're thinking anywhere within these lines of digital marketing and helping businesses and learning Facebook ads and all this stuff like if that's your if that's your vibe and that's what you're trying to fill right now and trying to try to get good at what I would do if are you is I would go and get these restaurants let's just say for example, you know, you go at restaurants or whatever any any any anyone anyone let's just say restaurants. What I would do is I would go after these restaurants I'd go get five six seven of them. And I'd get really good at running Facebook ads and managing their landing pages and email automation. So you're mastering Karcher and you're mastering Facebook ads. And with restaurants again it's a simple ad you can capture a shitload of leads by running some simple ads for them. But here's my point. I would get really good at that I'd go get five six seven clients and maybe run with maybe and I'm talking monthly clients where they're paying a thousand a month right 1500 a month. I'd go get a few of those clients and I'd probably rock with them for six to 12 months after you get really good at that. Now Bryson has knowledge. Now what you can do is you can go and create some video courses inside my memberships in Karcher. You go set up 15 videos teaching a brand new entrepreneur how to go get restaurants and charge them what you were charging them. So now you mastered your craft. Now you could turn around and teach me how you did that. But you're going to teach me in video form. You're going to put a red bow on it and sell the damn thing. And the going rate for courses like that or anywhere from 500 to two grand. Just for your knowledge. And that's why right now with your with your songwriting you have knowledge. That's where I was trying to get out on our last phone call trying to dig deep into finding out OK is that your profession or that just something that's where I was headed with that because you got knowledge. If I could package up that knowledge in the form of videos put it in my memberships and sell that rather than selling a click bank offer I'd make more money. Right. You know if I was teaching people how to write teaching people how to song write teaching people how to go get clients or teaching people how whatever the hell you do back up and say damn can I teach someone how to do what I do and can I do it on video and can I do a tutorial and can I do a screen share where I'm teaching people all my secrets and I'm teaching them exactly what I do. That's when you really take your business to the next level because you can only have so many monthly clients. You can only coach so many people one on one like I'm doing with you in order to replace yourself. It needs to be digital and it needs to be automated. Just like a song when you write a song. If you wrote a song for Dre or for Dre for Drake. If you wrote it if you wrote a song for anyone. If you wrote a song for outcast. If you wrote a song for Freak and Jermaine DePri. If you wrote a song you got that publishing. That's residual income because that song's gonna play forever. Same with digital courses. You have video. These videos can be purchased forever. Right. So so that's just how you replace yourself man and those and those videos can be purchased while you're sleeping. Those videos can be purchased without you talking to a single soul. You know. Right. So that's just something I'm a plant in your mind right now. That's that's long term. But but mastering the craft is first and then you and then if I were you man I'd go I go start teaching. I'd go start teaching young entrepreneurs how to go after restaurants and get them to pay you a thousand to two thousand a month. Any beginner young entrepreneur would love that knowledge. That is game. And again you could sell that. What's that. I said but that ultimately like is that's you know I definitely see my saw myself doing that I just want to get like once I get good and get the income that's coming in. I'm like OK now I know how to because right now we're like when I first when I first talk about it. So I load so much information on them. They're kind of like you know so I just need to get it down to a point to where I can make a quick ladder pitch. Yeah. So that's why I'm just I'm excited about you know getting all this. Yes. We'll get there. We'll get there for sure. So let's click on. Let's click on my pages. Let's just get up. Do you have any pages up already because I know you did on the old account. But do you have any pages up over here. And do you even know how to add the pixel. Yeah. That's going to be in the setting in the. Hold on. Let me see if I can. And then also what we'll start. Go ahead. Go ahead. No go for it. What I was planning on doing what I was trying to do with this page. Yes. I think it's an setting. Isn't it. Yes. The tracking code. Yeah. And then it's down here with Facebook. I just copy the pixel and put it in that when that opens. Yes. Down here. So what this is basically what I was trying to do is I was going to run and I thought about your absence. And as I was going through it. And of course I was looking at some of your other videos. So what this is what I was going to do through like three different campaigns. I was going to do one to schedule a call. You know to get and get the calendar and get and run the ad campaign that way. And then I was going to do a survey one where another page where people can do a survey to get me there. You know the prospect to call. And then I was going to run another ad. Just for like the normal page or maybe like a video sales call. And I was going to hire a sale of a spokesperson with a script and then you know somebody that representative and then I was going to put that on the page. And I was going to try to run those three offer the carter landing pages to see how that would generate just so I can get different data to figure out which one will be the best one. Should I do it where I'm running an ad to schedule a free strategy call or should I do it with you know it's the quiz the quiz is working better or is the normal ad to help out small restaurants you know get it you know that's what I was just kind of kind of work that out. OK OK I'm glad you brought up all that. Yeah OK. I hear what you're saying. Here here could be here's what what could be super just just easier and cheaper. If you just ran if you ran this but maybe not a strategy call maybe if you if you ran it to download download your download my free cheat sheet showing you the top seven mistakes restaurants make when trying to market on social media. So now you're giving away some type of cheat sheet. Now you're giving away some type of PDF. It's not aggressive because an ad going out to a cold market a person who doesn't know you just yet for them to say oh I want to talk to that guy. It's like they don't even know you yet. Especially especially if you're running an ad for the first time. Right. Ain't no one getting on the call with you right now. No one even knows us. Right. So so this strategy call approach it doesn't this strategy call approach isn't effective unless you're running a ton of ads. If you're running a ton of ads that means that we're flexing our pixel. We're creating custom audiences of people who are landing here and watching our video ads preferably video ads. But that's a whole another can of worms. I don't even know if you're comfortable putting out video yet we'll get there later. But if you're putting out video and people are watching your video then you're creating Facebook custom audiences around people who are watching it. And because you're putting out Facebook video ads every week that pixel and those custom audiences are getting a shitload of data. So now we're retargeting we're retargeting we keep getting in front of people that are watching your videos we keep getting in people that we keep retargeting people who are landing on your page because we're creating audiences of people landing here. And now these people keep seeing you when that happens then it's good to go for a strategy call because now these people keep seeing you they've been seeing you for the past two months because you keep targeting them and you keep retargeting them because they're watching your videos and you know what the hell you're doing on the Facebook ad site. But if we just plan on running one ad and especially if we're running an ad and it's not even a picture of us or if it's not even a video of us and that's only one ad is if we think people are going to schedule a call for that hell no we're we got something else coming like that ain't going to happen. But but when you can run an ad and give away something of value for free and yes a strategy call yes it's free yes that is value of course but there's more physical lifting for that individual to be like damn I want to talk to this person when that's not going to happen right now like it's not going to happen right now but if but if we approached it where we approached it in a very non-aggressive and a very nonchalant type of way where it's like hey click here to download a free PDF this PDF is going to give you the top 10 tips that restaurants are doing today to capture leads on social media or it could be the opposite click here to download the top seven mistakes that that restaurants make when trying to build a business on social media like that's now something enticing and it's very non-aggressive because I don't need to get on the phone with you I don't even talk to you I just could I just could put my email and download the damn PDF right now right like that's something fast right something instant and that's that that that that that would get you a ton of leads and now now now all these people are downloading your PDF and now you're hitting them on the back end or you're hitting it not not or and you're hitting them on the thank you page so you're hitting them on the thank you page and you're hitting them on the back end and here's what I mean by hitting them I come here from an ad click here to download your free PDF and I put my name and email I click submit then I go to the thank you page on that thank you page it has to be you it has to be a video of right if it ain't going to be a video it could be an image but I highly recommend a video because it's simple you got a good look bro like you look good you look professional you got you got all that going on so why not throw out a video of you here's what that video should consist of and that could be a short 60 second video but but there's four things and I'm recording the calls and don't worry about trying to remember it but the four things are when I click submit I go to your thank you page it's you on video give me four bullet points bullet point number one is thanking you thanking them thank you so much you guys thank you for downloading your top seven tips on restaurants social media marketing blah blah blah number one I'm thanking them and I'm thanking them with high gratitude I'm saying thank you thank you thank you I'm saying it like five times thank you thank you thank you thank you for downloading my 2020 top seven tips on what restaurants are doing to capture more leads on social media than ever before thank you thank you thank you that's number one and the number two I'm introducing myself my name is Bryson I am a digital marketing expert my passion is in helping rule is helping restaurants capture more leads and build a huge brand on social media I've been in the Atlanta area for the past 15 years this is my home this is why I've been doing business forever and my whole passion is helping our local community blah blah blah number two is introducing yourself and why you're so fired up about what you're doing and the number three is telling them to check their email hey check your email I just sent over your top seven tips you're going to want to open that up and read it right away these are the seven mistakes that restaurants make when trying to build a business on social media I put my blood sweat and tears into this PDF download it now I just email it to you that's number three I email it to you and also by the way make sure you check your emails over the next few days because I have a ton of tips that I'm going to be sending you via email that are going to help you take your restaurant to the next level on social media so don't miss any emails I send I'm going to be sending them periodically over the next couple weeks don't miss them that's number three so check your email I just email to the PDF but also check your email over the next couple of weeks because I got I got a shitload of content coming your way that's number three and then number four the last one you're going to have a button so right below that video there'd be a button to go to your calendar so the fourth thing and I'm saying all this in 60 seconds the fourth thing would be and by the way if you'd like to schedule a free strategy call where I give you all my tips and strategies on how restaurants are thriving on social media today click the button below it'll take you straight to my calendar where you can schedule your best time can't wait to talk to you and by the way I hope you enjoy reading that book as much as I enjoy writing for you check your emails because I got a bunch of content coming your way I'll talk to you soon so the fourth bullet point was to click the button and schedule a call so now as I gave them something of value up front now I'm asking for the call after that so the back end I'm either going to get you to schedule a call on the thank you page or I'm going to get you to schedule a call on the on the on the 10 emails that I got coming your way and in those 10 emails I'm going to be talking about the PDF in the 10 emails I'm going to be I'm going to be I'm going to be referencing the PDF and in the 10 emails there's two objectives objective number one is to continue to educate you on that PDF and give you a little bullet points in my 10 emails objective number one I'm trying to nurture you I'm trying to get you to freaking remember who the hell I am I'm trying to I'm trying to I'm trying to build a relationship that's objective number one with these emails I'm educating you on what was in that PDF I'm staying top of mind because I'm going to keep emailing you every other day for the next freaking 20 days I got 10 emails lined up that's objective number one objective number two is in each email there's a link to my calendar and hey Jason by the way if you'd like to jump on a call where I give you all my tips and tricks click the link below it'll take you straight to my calendar where you can schedule your best time can't wait to talk to you and don't forget to check email number nine tomorrow I got a ton of great information coming your way talk to you soon so in each email each email is written to educate them on that PDF continue to nurture that lead and then and then the second objective is to get them to schedule a damn call so now I'm I'm it was the same objective right it was the same objective which is which was to get them a strat was to get was to get a strategy call but I'm just doing it differently I'm giving them something up front for free of value and I'm trying to get that call on the back end right yeah that's not OK so yeah I think I because so I can just and I think I was looking at one of the other videos you were saying you know just go to Fiverr and tell them about the topic that you want yes man yes seven and yeah it's harder than to do that you could spend with my love like 15 bucks man you go to Fiverr you look for a ghost writer and and and 15 no more than 20 bucks no more than 20 bucks you reach out to somebody from a different from on Fiverr obviously they're all from different countries and they're all amazing and they're all amazing but you find one with a high rating you find you find one with multiple reviews anywhere from 50 plus reviews 20 bucks and you give that person a topic and they'll freaking write you a few pages on that topic you get that back you get that word document back from them and then you add some images you add your own little flavor you add your two cents you take you take the three pages that they wrote and you turn that into seven pages with what you can add to it and also with images so now you got this seven page you have to give out for free that's your bait right so so now your entire online presence evolves around giving away this PDF no one comes into Bryson's world unless they download my PDF and then now for I'm going to be sending out this lead magnet to to and when I'm doing my ad sense it's going to be specifically when I'm doing my interest it's going to be for a restaurant so it's not business owners or yep okay you want to you want to niche you want to niche down so it's not small business owners it's more like if you're a restaurant owner if you run a restaurant if you're a freaking you know if you're in the Atlanta area and are building or you know growing a restaurant so we're niching in not small business because that's a million small businesses we're niching in so down the restaurants right yeah so if it's restaurants then that small business two words that turns into one word and that's restaurants you know very specific very specific and that's why when you reach out to a ghost writer that's the specifics I need you to write me based on this topic around restaurants you know maybe advantages that restaurants have when marketing on social media or reach out to a ghost writer and say hey can you write me a few pages on mistakes that restaurant owners make when trying to market on social media right I would do both either either one right because both of those are enticing both of those are enticing if I want to learn the top seven tips that that that that restaurants are doing to succeed on social media or if I want to know the top seven mistakes that restaurants make when trying to market on social media like both of those are enticing you know what I mean yeah especially if you're looking to get more busy what's that especially if they're they're they're looking to get more business you know they're struggling right now oh yeah it's a lot of the restaurants are yes oh of course and they all know they need an online presence they all know that they need to be on social media but I'm here to tell you right now 99.99999% of them don't know what they're doing and that's a fact that's not my opinion right fact so so if I was a restaurant owner and I was struggling and all of a sudden I'm seeing an ad download this PDF to find out what the mistakes are or to find out how you can grow even faster on social media download now it's a free PDF it's like shit I'm all over it you know right but but again your strategy is to get them on the phone so I'm gonna either do it on the thank you page or I'm gonna do it via email automation right that's that's what I would be doing with this I'm gonna waste a lot of money oh yeah for sure I'm glad we cleared that up