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Published on Apr 6, 2012
The new Movie World site aims to improve the brand message, create a more engaging site experience, and generate awareness and hype about the park and new rides / attractions. Of course ultimately it's to drive visitors to buy online. Sitecore was chosen for its ability to create an effective solution for not only one site, but multiple sites, as Village Roadshow will use MovieWorld to develop Sea World and Wet 'n'Wild websites using the same templates.