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Zoom in Zoom out: Marketing is the driving force of business

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Published on Jul 14, 2014

Peter Fisk explores the future of marketing ... Extract from a recent SAP-sponsored keynote, in which Peter describes the new challenge for marketers ... to "zoom out" to see the best opportunities of change, technology and markets ... "zoom in" to focus niche markets, unlocking data, and individual experiences ... to do both by connecting left and right brain thinking, creativity and analytics ... creating the future whilst delivering today ... More by emailing peterfisk@peterfisk.com

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