 I've seen so many people get stuck in their business because they don't have a great professional title or succinct description of their business or their program or product that they're happy with. And so they think, hmm, I gotta do more, even more branding work or I have to do more consulting with a marketing expert to get that perfect name for what I do, that perfect paragraph so that when I put it out there, everyone is just enlightened and astonished and inspired by the amazing work that I do. Let me tell you, I've seen so many people spend thousands of dollars and years trying to come up with that perfect title and description and their business hasn't gone anywhere. Do you wanna be like that? I hope not. And let me give you an alternative example. Me, look at me with my not ideal title of authentic business coach. Do you even know what the heck that means? I'm not even sure I know what that means. Really, how did I come up with that title? Really quickly. I'm like, okay, I guess what I'm doing, some people call it business coaching or I've seen other people say I'm a business coach. I don't even have any coaching training. Let me say that again. I have not gotten any training as a coach. I don't know what I'm doing but I call myself a business coach. Should I be calling myself that? Well, I can't call myself a therapist because that's a licensed type of thing but there is no license for business coach. So I can call myself that if I want to. Same thing with you. If you're a life coach, you can call yourself that. Fine, anybody can call themselves a life coach. I can call myself a life coach. Don't call yourself anything that requires a license but everything else you can feel free to use. So I just basically said, well, it looks like people around me who do this kind of thing, they call themselves a business coach. So I guess I will call myself that but just to set myself apart a little bit, I'll add one word in front of it. Well, what word? Authentic, I guess, because two reasons. One is that that's one of my core values and that's how I want to set myself apart from other business coaches. And secondly, it looks like an acronym is forming. ABC, Authentic Business Coach. Yeah, that's kind of fun and playful. I'll go with it. Most of you don't even care. Most of you didn't even notice that there's an acronym. It doesn't matter. This is what I hope this video will inspire you to do. Now let me explain why it doesn't matter. Number one, I never really got understood what my name meant. Most of you don't even get what Authentic Business Coach means. Most people don't even remember me as that title. And yet here's the key. My business has been steadily growing for years and I've had a full-time business coaching practice since 2010. So 2009 was really for my first year and by the end of the year I had a full-time income. And by anyway, I've had a full-time income full year since 2010. For all those years, I had a sub-optimal title and let me give you my example earlier. When I first started, I didn't know what to call myself but I noticed that I was helping people with doing their social media stuff. So I knew social media had to be in the title somewhere, I guess, because that's what I was doing. But social media consultant, that's how I called myself. By the way, if you don't know what to call yourself, just call yourself a consultant. Really, so what do you do? What's the key word that people would easily understand even though it doesn't fully represent what you do? That's the key. Even if it doesn't fully represent what you do, it doesn't matter. You can still have a full-time business, great clients, lots and lots of clients without people understanding what you do. I cannot emphasize this to you enough. You are working too hard on trying to figure out what you do and how to describe it. It doesn't matter, not really. What, yes, George, it kind of matters because it matters when you're trying to scale. That's true. But in the beginning, your first 50 to 100 clients, it doesn't matter because here's what matters. Your first 50 to 100 clients and your first full-time, my God, your first full-time year and the second full-time year and a third full-time year income-wise, it doesn't matter. Here's why. What matters is that people have actually experienced the work that you do. So what matters more than you get going into a cave with a business expert, marketing expert and working on it for a year to come up with a perfect title and the perfect brand and the perfect description, what matters much more than that is to have as many of your friends and colleagues actually experience the work that you do. That's what matters the most. So you should literally reach out to everybody you know and say, I'm just started my business or even if you've been in business for 12 years, I don't care. If you don't have a full-time load, full-client load, this is what you should be doing. Going to everybody you know and say, I am eager to have more people experience the work that I do. I'm not even sure what to call it because people call it different things and but I know that what I do is really helpful for this type of person or if you don't know what kind of person that helps just make a guess. Make a guess because the next email you write might be a different guess or the email you write three weeks from now might be a different guess because now you've worked with people for three weeks. It doesn't matter. Your email is gonna keep changing or the message you send post on social media will keep changing. Let it evolve. This is what I'm trying to emphasize here. Please, I am so practical and so many of you are not practical. And I see you struggle with your business for years and I'm like, I don't understand where are you getting this idea that you have to get the brand perfect before you start? Where are you getting this idea that you have to get your niche perfect before you start? Now I have friends and colleagues who teach niching and branding and I love them for what they do. It's just that if you are feeling stuck, now, if you love doing that work, if you really enjoy that process, you should do it. You should do the branding process. You should do the niching process. If you really enjoy it and you're having fun with it and it feel like it's helping you, great. But if you feel like, my gosh, if you've done that process or even if you haven't done it and you still feel like, I just wanna get some clients going, then may I present my method of not knowing what the fuck you're doing, which I don't know what the fuck I'm doing, okay? But I'm still doing it anyway. You see what I mean? Like, it's okay not knowing what to describe what you do. I still, I mean, to this day, George, well, my parents, I can't even describe in my own family what I do. My parents are kind of previous generation. So even if I could describe her because they still don't get it, what you sell something on the internet, you don't have a job. And I make more money than most people, I know who have jobs. So, just to give you a little bit, like something like, George, do you really make enough money? Do you, for taxes, for 2020, my reporting came over that my taxable income was about 170,000. Yeah, it was 170, 170,000 as a solopreneur with no assistance. I don't need, everything I do, I can do by myself in about 40, 45 hours a week, 40 hours a week. So I don't know. I mean, I make more money than most people with a full-time job. Working from home, there's no commuting. And yet I don't know how the fuck to describe what I do. I don't have a professional title that I like. I don't like authentic business coach. I think it's kind of playful and fun, but I don't know what that means. And neither do you. And it doesn't matter because you're still referring people to me, right? Because you don't need my description. You just described to your friends, oh yeah, there's this guy on YouTube, on Facebook, on Instagram. He talks about business. Anyway, just check him out. That's all you have to say. Do you see what I mean? And that's probably what you are saying. And that's how you build a business. You don't need a, oh, brilliant name, title. The brilliantly, I don't know. I can't even come up with something. If I wanted to. But I almost want to model for you. It's like, I almost hope that I never figure out what I do. I almost hope that I never have a great title and succinct description of my, and great brand. Right now, I happen to be in a branding process with a friend who's kind of like making me do it. And so 12 years into having a full-time business, I'm finally gonna have a brand later this year. But I've never had a brand for 12 years. I never had a color scheme. Every day, my shirt changes. And these shirts, I don't have a color scheme for this stuff. I just pick, oh, I like that color. But that colors are all over the place. And my title is all over the place. I mean, I don't know. So I'm just trying to help you be practical here and to be able to make money and make a stable income as soon as possible. That's what I do it authentically. And authentically means that you don't have to force yourself into a brand. And like, that's a box that I don't want. Some of you don't like to be constricted in the box of a calendar and a to-do list and all that. So I'm like, wait a second. You're getting up and yet you want to constrain yourself into a brand box. I wish it was flipped. I wish you were willing and joyfully willing to constrain yourself and constrict yourself to a schedule and not be willing to constrict yourself to a brand and to a title. And tomorrow I can call myself something different. I don't care because my audience doesn't care. They're going to use you, my audience, are going to use whatever description for George Cow you want. I don't care because you're still referring people to me all day long. I have a waiting list. I've had a waiting list for years and it still keeps growing every year. I don't have enough time to serve the people who are asking to pay me to help them. Do you see why it doesn't matter that you have a title and a professional description that is succinct? May I be your example forever on that? Even, let me tell you this, even in my industry that is so competitive, my industry of marketing has people who have such brilliant brands, like amazing looking websites, the most catchy title, the most authoritative sounding name and professional description, I don't. I will tell you my professional description is I don't know what the fuck I do, but I know that it tends to help people build a business in a way that feels really good to their heart. There we go, I just came over to succinct description, but it doesn't matter because it will change tomorrow. Let it evolve, let it go. You should constrain yourself instead, be willing to constrain yourself to a schedule of work. And that's what you're getting mixed up here. Stop trying to figure out your calling. I just said it. Stop trying to figure out your calling. Stop trying to figure out your purpose. And by the way, I'm sorry, I do have friends and colleagues that I love very much who work on these things, who work on purpose work and this work and that work. And that's wonderful. And like I said, if you enjoy doing that work, if you really are getting a lot of benefit, you should do it. You should pay them, do the work. It's part of something you really find meaningful, great. But now let's talk about practical business growth. That's what I'm talking about here. You don't need that stuff for the practical business growth. You just need authentically to show up to your friends, to your colleagues, anybody you already know and say, will you help me out? And will you try my work out? Now, if you're not the right fit, if it doesn't sound like the kind of work that you need at this time, do you know somebody who might enjoy trying out this work? And if you're in the beginning and you don't have any clients, don't charge money yet. This is a separate video. You can look up my video about the tapering strategy. Go look it up, Google it. Tapering strategy for clients. Okay, tapering strategy for clients, just Google it. And find my blog post and my video about it. And that's how you can get your first, not just your first free clients, but your first paid clients as well. I just want you to have a livelihood that you enjoy so much. That's really the whole point of this video. And that's my passionate plea to you to let go of figuring out that perfect title for your Facebook business page, that perfect title for your Instagram, that perfect title for your website, or whatever. Like you're spending too much time on that. You can let it go. And you can just, what you need to do to get plenty of clients is to have as many people as possible actually experience you being in front of them doing the magic that you do. You just need two things that you need to get all the clients that you want. One is to have enough people experiencing the magical work that you do, which means your own friends, your own family, your own colleagues, your own classmates are the first ones who are gonna refer you to their cousin Sally, to their uncle Bob, to their classmate Jane. They're gonna refer you to say, yeah, my uncle Bob has the issue that you're describing and you're describing it poorly, but I love you and I get what you're trying to say, or maybe I don't get what you're trying to say and can I ask you some questions to help you figure it out? Your friends and your colleagues can help you figure it out, a bad description. So please, step one, quickly come up with a bad description of what you do. A bad title, because I still have a bad title. My title doesn't describe. Athletic Business Coach, that's the funniest thing because I no longer coach people. I don't do one-on-one coaching anymore. I've stopped, as of this year, I stopped doing one-on-one, I stopped taking one-on-one. Thanks, because, gratefully, my group programs are going so well. I'm putting all my effort and energy into my group programs. I'm saying no to all one-on-one inquiries now. And I'm saying, if you'd like to, you can work with me in the group. Otherwise, here are some of my protégés. Here are some of my own clients, my own students in my group program who do one-on-one and they would love to serve you, right? So it's like authentic business coach. I'm not a business coach anymore. I'm more like a business thought leader who facilitates some groups, but that's too long of a word for me to put on my Facebook business page. So I'm still gonna keep authentic business coach, you see? Even though that's not the right title anymore. I don't care. It doesn't even matter. I'm trying to prove to you that it doesn't matter because it doesn't. I'm just gonna keep authentic business coach maybe for the rest of my life, maybe in five years I'll be doing spiritual coaching and I'll still be called authentic business coach. I'll just quickly switch it to authentic spiritual coaching, whatever. It doesn't matter. It doesn't matter. What matters is how many people are actually experiencing their work this week. That's what matters. So what matters is first badly come up with a title and the professional description and how do you come up with a bad one? You just quickly make it up right here on the spot. Right now, I'm gonna give you 10 seconds. Ready? In the next 10 seconds, I want you to speak out loud what your title probably, if you just had to shoot in the dark and just come up with one that you're gonna keep for a while, that most people will probably kind of understand and that's not too unrelated to what you do. Ready? Set. 10 seconds. Ready? Set. Come over to the title now. Go. Okay. You got your title. Done. No more, no more. Done. You're done. Comment below what your badly come up with title is. I don't even know what to say. How to call it? Your badly come up with title is. Comment below if you'd like. You don't have to, but I'd be curious to know what you come up with in 10 seconds. By the way, those of you who are watching this video can replay, can cheat and pause the video for another 10 seconds to come up with that. Okay. So now I'm gonna give you 20 seconds to come up with a description. If you had to blurt out, if you had to just blurt out your description to a friend of yours. So your friend's like, so can you give me an idea again? Like what is the work that you do? Okay. Ready? 20 seconds. Set. Go. Speak it out loud. Just say it. What is it? Did you say it? All right. Now, if you'd like, you can comment below on what you think you said. And don't worry if you didn't get the words right. Oh, I thought I said this. It doesn't matter. Badly come up with description. That's a new word, come up with. Write your badly come up with description or whatever. Below. I'd love to see it. And that's where you start. And then you basically with each friend that you'd say, hey, this is, do you know anybody who could, like who might want to experience this work? Like I said in the beginning, if you're just trying to get people to experience your work, you don't have to charge for it yet. You'd rather have a lot of people become your ambassadors and people who can say, oh my God, that was really great. Thank you for that session. Now, some people will just thank you for that session and move on with their life. And maybe remember you three years later, it doesn't matter. But you want 50 people to experience your work as soon as possible. Because out of those 50 people, like when they say experience your work, literally you do some work for them. You do a session or two or three. If it's really a great fit, keep going. Three free sessions, it's okay. You do some work for them or however you do your work for the right person, right? The person goes, yeah, I actually need this. I actually want them. I'm curious, I'm interested. Okay, it's something I've been thinking about. Okay, so you need to badly come up with description and title, number one. Number two, you need 50 people to then experience your work starting with friends, family and the people they refer you to, okay? It's number two. And number three, what you need is to have a lot of people see your content again and again and again. See, that's why a lot of you refer people to me even though you don't know what the fuck I do and neither do I. You know why you refer people to me? It's because you see my videos again and again and again. And even if neither of us know how to describe what I do, you kind of in the moment of talking to a friend, you just, it kind of just comes out. Oh yeah, George, I think he does it. You know, some of you might even say, oh, George, I think he teaches an Instagram class. I know you've been trying to get your Instagram game going. Well, I think he, I don't, I never say Instagram. I mean, you probably have seen me launch an Instagram class but you see what I mean? That's not part of my description. I probably should say it because Instagram is a place where a lot of people follow me and I do teach it and I really enjoy my strategy. It doesn't matter. Like you'll remember me for whatever you remember me for when you're in front of your friend who needs to some more productivity skills. You'll suddenly blur it out. Oh yeah, this George Cow guy. I think he teaches about productivity too. I don't say that often enough. You see what I mean? Like content will save the day. Consistent content. You see me in my videos again and again and again and again. It doesn't matter. You see so many of my videos that now you can probably describe what I do better than I can. You see what, because I'm just busy trying to inspire and teach on my videos and I'm busy launching my courses. Now I have something like 17 courses. Like I don't even remember what I do sometimes. But it doesn't matter. I'm just busy doing the work every day. I'm just busy serving my group clients every day. I'm just busy creating content to serve all of you for free on a weekly basis. I'm busy launching my courses on a monthly basis. I'm just busy doing the work, not caring about what my brand is and what my title and subscription and description is and whatever. And yet I have so many people who just wanna work with me because I'm busy doing the work. And that's what I want you to, I want you to stop worrying so much about your marketing. I want you to stop worrying so much and being concerned that you don't have to write brand. You don't have to get, you don't have the perfect title and description. I think I've said enough. I'm getting tired talking about this. I think I've said enough. So please let me know if this is helpful or if you completely disagree with me, that's fine too, because you have a branding coach and a marketing expert that is helping you through a process that helps you to feel so integrated. But like I said, all of it honestly, if I could say it gently, it's a vanity exercise. It just makes you feel good. And if feeling good does matter, okay. But what's dangerous here? What I want to caution you against is to have a really ossified brand to have because it's stroking your ego. I'll just be real honest with you. It's stroking your ego. That's why it feels good to have a brand that feels integrated. You know, if you truly went into your heart of heart, you know you're infinite. You know that you are infinite intelligence. You know that you are an eternally creative being with unlimited potential and unlimited directions you can go. That's why even though you might have the perfect brand and title and description, something still goes, it's always not quite right. That's why you go from brand project to brand project or the people who rebrand themselves 50 times in a year rebrand themselves twice in a year, okay. That's people, some people do that. Why did they keep rebranding themselves? Why? And I hope they're not spending a lot of money and graphic design work. It's because they know they're infinite and they can't stick with just one brand. I know I can't. I gave up on that when I first started. Gratefully, when I first started, I already knew. I already had a sense at that point that I am infinite intelligence and so are you. That I am unlimited creative eternal being and so are you. So why are we trying to ossify our ego and go, I am this title, I am this label? Essentially you are trying to hang on to that label because you think that's an integration of who you are. It doesn't snow. You will evolve. Probably tomorrow you're gonna decide maybe that's not such a good name. Fine, use a different name tomorrow. Change your Facebook page name every day for all I care and it doesn't really matter. Now, every day is a little extreme. You can do it every single day for months and months. You go like, what's going on? Your page name keeps changing every day. Just keep the bad name for a while and then keep the bad name for three months. I've kept it for 12, okay. I started a social media coach. I didn't know what to call myself. I'm a social media consultant and I seem to be working with a lot of coaches. So I'll call myself a coach too because I don't know what a coach means but it seems to be someone who helps people. Now, those of you who are trained coaches, no, no, no, there's a very specific method. You're asking powerful questions. You're doing powerful listening. There's a whole ICF competencies. I get it, I get it, I get it. But the word coach, what do you mean soccer coach? Parenting coach? What are you? Everyone uses the word coach so I can use the word too, okay. I know those of you certified or hating on that because you're like, no, no, certified ICF competencies or this competency, that competency. Okay, I get it, I get it. I'm sorry. So I started out social media coach 12 years ago because that's, I didn't know what to call myself. And then I became a webinar coach because people said, George, you're really good at teaching webinars. Why don't you teach more webinars? So I started doing that to my main thing. So I became a webinar consultant, webinar coach. People knew me about new, called me that for years. And then I'm like, oh no, I'm now beyond social media and webinar. I'm now a business coach. Well, I just want to add a word in front of it. Authentic business coach. And that's been like that since 2014. For seven years I've had a wrong name. Now in the first couple of years I actually did some one-on-one coaching. So that made sense, but it's been the wrong name for at least the last year or two or three. So keep your bad name for a couple of months. How's that? And then you could change it to another bad name for the next couple of months. That's slightly less bad, slightly less inaccurate. But whatever brand you come up with, whatever title you come up with is gonna be inaccurate because you are an infinite being and you have unlimited offerings within you. So hold lightly to whatever title you come up with, whatever description you come up with, knowing that labels don't contain the wholeness of who you are. That's all. I'm George Cow, badly come up with title called Authentic Business Coach. I don't know what the fuck I'm doing, but I'm trying to do it as passionately as I can. That's all. I'm trying to serve you with as much inspiration as I can in the moment, whatever comes here. So I hope this is helpful. And I'm genuinely curious to know what you thought of this and whether it was helpful to you and what your badly come up with title is and your badly come up with description is. Okay. And I'm really curious what the automated captions are gonna write for that. Anyway, I will see you in another video. Until then, just come up with something quickly, reach out to your friends and family and ask them to introduce you to people to experience your work, even if it's free, and then create content consistently. Cause then your audience will help you to come up with your next badly come up with title. Take care. I have been George Cow or whatever else you wanna call me and I'll see you in another video. Be well.