 Don't be surprised that CNN next year has a stock market sneaker trading segment on their channel. By all accounts guys 2020 was a crazy year but sneaker still went on so today we have to hit sole stage at NYC with special guest Richie Lee to recap everything that happened in this year-end episode of Life of a Sneakerhead so whether you agree with us disagree or just enjoy hit that like button and let's go. What's going on everybody welcome to another episode of Life of a Sneakerhead it has been quite some time but it wouldn't be right Richie you're here in New York for a little bit. Man it feels good to be back with the bros we used to do videos all the time together so to be here with you here in New York means a lot. How much bigger can the sneaker resell economy grow? In the past five years I asked myself the question can it get bigger and I just it's insane and it just does somehow some way it does. Don't be surprised that CNN next year has a stock market sneaker trading segment on their channel. I feel like every time something has happened someone's like oh this is killing sneakers oh this group killed sneakers oh they made them look bad nah there's always more sneakers. There's always gonna be reinventions there's always gonna be a sneaker people forget about and don't like anymore it's just it is what it is. Rich for the last five years Nike and Adidas have been just going at it Nike draw I mean Adidas have the Ultra Boost Nike came back with this and that it feels like in the year 2020 this is the year that Nike really firmly just took the game. Wow I would say yeah I can see that you know that's been a huge trending topic among sneakers right now Adidas not coming out with any crazy hits but I see it like this right you got an artist they might not have had a huge hit but if you can have a lot of solid songs that still get some play and you know you have that audience that still plays them that's still a good career and I feel like that's what Adidas is doing right now. So it is really good it's a really good time for people who want to do the shoes because it's not so crazy hype right now. Exactly you're not losing anything getting into the Adidas but don't think that it's gonna just blow your whole feet up and everybody goes oh it's not like that anymore it used to be. It doesn't have the most clout right now yeah. Is it true that the bucket of money that was all going toward Ultra Boost pretty much shifted and additionally just added on to the pre-existing bucket for the AJ1 Air Jordan 1. Wow the AJ1 right now are so crazy because it hits so many price points you have it reselling from $300 for your GRs and upwards to $2,000 for unions now so it hits a huge range the Ultra Boost never used to do that it stayed within a you know small range. Right like a $200 to $500. Yeah and that's why the AJ1 is so crazy I feel like because everybody could get a piece of this. I feel like the bottom end of the Air Jordan 1 really got a lot of money injected into it like the more of the mid-gr. The red toes royal toes mochas going crazy right now. Do you think for a lot of the people who are not super into sneakers but watch the last dance got inspired they were like looking at anything that seemed like an OG colorway. Listen the resell market is sharks right now anytime trending anytime something happens trending and they feel like something could react off of it when it comes to reselling they're gonna hop on it and the what exactly what you just said is representation of that you showed OG Jordans in the dock and they'll skyrocket it. I feel like Nike too is really like allowing a lot more flexibility in general right than they used to for example throwing the full length zoom air in those um Air Jordan 1 turbos and just kind of like making it more of like a shoe that you can wear without damaging your back. Yeah like you know what comes to my head when you say uh flexibility and like I guess freedom the narrative of Kanye leaving Nike due to him not getting that freedom like maybe they learned from Kanye like hey we need to start being a little bit more innovative and not stuck in our ways because look he left and blew Adidas up with all their with his Yeezys so maybe they're like all right guys Kanye left hey man we maybe we need to be a little bit more uh you know more more fun with our stuff and I do agree a lot of drops have been coming out that are more creative. Rich piggybacking off your talking about Nike versus Adidas people stealing Yeezy they just took Lorenzo. Yo that was a crazy I would call that a chess move all right that is a chess move especially cuz you know what's even more his fear of god Nike stuff are in stores right now right it's so much like what you announced you're going to Adidas and you still gotta sell old Nike uh fear of god stuff like would it Nike feel some type of way about that I mean you just walked into Nike lab yesterday they still have his whole collection there yeah so it is an insane move not just the move itself but time so real quick question you think on Jerry's side you think that was is that shade at all cuz like can you is there any type of I don't want to draw anything from it I don't want to assume but I think uh you know as time goes on we're gonna hear more about what the deal is and how it structured and everything and if they gave them full clearance and it's a huge long-term contract that just goes to show you Nike wasn't willing to do that and I do think Nike doesn't really give him that clearance that he may want as a creator because if you look at the Nike fear of god it's plain as it just looks like Nike stuff with a fear of god like tiny logo so I think he's gonna do some crazy stuff with Adidas so even just piggybacking what you said off earlier where you're like yo Nike needed to like ease up a little bit but clearly they didn't ease up enough for Jerry no that's what I'm saying yeah aren't you guys 2020 the dunk is back wow for sure started off with Travis Scott releasing these right after the uh new year hit and uh that kind of set things off obviously with these I thought they killed this collab right here this gave everybody that nostalgic sv dunk collab feel because it was like you learned about the brand that they were collabing with you saw like the huge branding with the box and everything resell shows you firsthand right now right we're talking about like 3000 right exactly you don't want to notice about these new collabs different 2020 is they just look crazy everything from the lacing to the packaging to the marketing I like that too they're giving you a lot of bang for your buck obviously with the giro like this it's just very straightforward you know but something like this you got different laces you got distressing underneath you if you would distress this right here you get elephant print underneath like you get a lot of crazy in the no-type elements when it comes to expensive dunks you know what I feel like do you agree with me or not that it's either like these shoes are going ultra crazy like these Travis Scott's and these chunky dunkies or you're almost going with the ultra collegiate 1985 white and some varsity color yeah that's a good point because then you know yeah these obviously a lot of the Jordans are starting to come out and you have something like this which is like this is still in the same price range as that and you're getting a lot of bang for your buck or something like this look at even down to like the red glitter in the blue area oh I didn't even notice that yeah rich as much as 2020 was sort of for the hype stuff you know union fours off like fives sort of like these hot GRs dropped right yeah I mean at the end of the day not everybody has five hundred dollars to a thousand dollars to drop on some hype sneakers so you have something like this that once was one of the most coveted sneakers to ever release Wu Tang's I was everything and then you drop it for like 200 bucks resell right now of course everybody's gonna gravitate towards it it's kind of like getting a piece of history for the cheap yeah it's it's that was a really cool thing that Nike did as much as 2020 was the year for Nike to sort of take over Adidas again the smaller brands were able to really do their thing right yeah and I think that's just a testament to the times right now people are sick and tired of the same thing over and over so they're willing to you know branch out to other brands and explore new silhouettes and designs and I think you know with all these small brands emerging it just shows you people want something different yo what about the rise in new balance they didn't only have a rise only in fashion they also rose in the basketball world too hmm with Kawaii yeah I mean just put us in there too we can't agree I disagree I think they had a crazy opportunity new balance wise and they didn't capitalize because they didn't release enough right they didn't release anything I can't even I can only name one which is that claw Puma went crazy when it came to basketball seekers signing what coups Lamello like all the young guys so yeah they're Puma is what I think you're trying yeah okay converse on Kelly Ubre too who's always uh memeable but I guess what do you think new balance they I I feel like the plain like 990 d5s was always kind of popular amongst like the designer crowd retired hype beast crowd but now you're starting to see the army collabs and yeah go for crazy resale yeah I think people in it I look at the army collab kind of like a Jordan one you can rock it still with like that slightly menswear look and it's easy to wear and people like it and then also I think the 550s the army collab people like them because the Louis Vuitton sneaker trainer that Virgil design go for a lot of money like a thousand plus and this was like the biggest alternative to those a few other trends that I believe were pretty new in 2020 you got the bot game going crazy yeah you got sandals going crazy yo I've heard someone talk about bots like sneakers like they already sold it for five thousand dollars bought it for 200 on release date like so they're bought they're flipping bots yes I know somebody I'm not gonna say their name that used to resell sneakers for a living and now they just resell bots that's what it's come to that's what it's come to it's crazy what is it about the sneaker game because people cannot really shop in person like everything's digital yeah everything's digital right now so it allowed uh you know bots to just become a huge thing everybody wants to post their w's gotms or their l's just to show that you're part of everybody getting a sneaker you know you feel part of a community when you missed out even what if Nike was just like yo man low key for the sneakers up we were just trying to get everybody to wake up early just uh just be more healthy well they did but then you got people pissed off too so you want people waking up mad all right we've got to talk about slides because these are not really sneakers but they're footwear and I feel like footwear in general is just so huge now but uh I mean Nike came out with some you got the crocs that were blowing up a lot of celebrities wearing these mm-hmm I mean I mean all birds did a collab with staple obviously you got the bad bunny crocs stussy Birkenstocks rich dude do you think the slides is it a cycle is it just a trend or are slides here to stay because it's footwear I think it's a representation of where footwear is headed right now everybody wants this whole thing to be lifestyle hence why you see bare bricks blowing up even artwork blowing up so people want to it has to be all aspects of the life and obviously people wear slippers they hang out around the house and everything they want to wear something height you know what I mean so it used to be where you would just like have some 20 but now see Nike slippers and then go wear some height shit but now it's like all elements of your life have to be hyped as you guys know there are global trends that sort of trickle down into the sneaker world sustainability environmentalism within fashion it's really big and I feel like I don't know if you agree with me or not rich it's sort of like made its way into like it's really expensive $5,000 jeans yeah like so what what chrome hearts will do is buy an old pair of Levi's like real original you know maybe from the 70s 80s and then repurpose them with their own like hardware their own leather patches and whatnot and then they throw a crazy price tag and people are going crazy is it related at all to like what Nike's doing with the space hippie shoe where it's like it's all recycled material but it's still high yet I think the chrome hearts thing is a little bit different because you're picking like a one of one uh you know design of the Levi so that's why they're able to mark up so highly but the space hippie thing they're expensive but they don't have any resell price they don't have any resell value at all no I kind of look at it kind of like uh this is a weird comparison vegan food you know how like vegan food is generally more expensive but it's like really good for the environment it kind of goes along feels good feels good yeah if you read the vegan food should be cheaper because it's just plants that are growing in the wild but but the process of making certain vegan food is more expensive just like maybe the space hippies like the process of making the recycled shoes is even greater than the regular shoes rich I gotta ask you is supreme how they doing in 2020 they sold to the vans group for like it's gonna be a it's gonna be a very very interesting year for 2021 and supreme I'm curious to see where they take things obviously the you know a lot of people are saying the box logo kind of fell off even with the long sleeves dropping people don't really care they sold out obviously but the resell is not there anymore does it have to do with the corporate takeover of supreme I don't think so just something tough to say tough but but but you think it just kind of nothing's gonna be that hot for that long right yeah they had an insane run you know I mean you know what I mean like you can't be mad at the run they had I got a prediction I think in four years the box logo comes back in full force just as crazy as it was four years ago it did cross my mind to go ham on some long sleeves love while they're on the low right now all right you guys we are near the end of the video here at soul stage just going over the trends of 2020 let me know if we missed any in the comment section below but it wouldn't be right to end without talking about a trend that's sort of like crested over the last five years four years insane amount of colorways in Yeezy's every damn type of plant rock soil that has dropped on the earth he came out with the colorway for it sometimes he would drop three colorways at one release right like it goes to show you he may do on his promise you want Yeezy's everybody's gonna get them do you think that a lot of people questioned him like only picking colors from like the earth's core you know but then it worked there's only so many red and blues you could do so he started going to Wyoming a lot looking at all these different shrubs and stuff and like hey we we dropped a color without these and what do you think man I mean this was the big dog of the last five years right Yeezy's were the most dominant sneaker driving force now they're probably still in there but they're no longer the biggest slice of the pot you've heard us say it before I we generally think the v2 is one of the greatest shoes of all time by way of just its timelessness how many colorways how many shoes sold and I think that this silhouette this design is going to be around for years to come for sure I still see people rocking them most of them you can wear really well they're comfortable and they look you know natural colors you can wear them with a lot just to end off last sentence rich we move into 2021 now do you see any strong trends taking shape 2020 was kind of like a mishmash I think the huge announcement with Jerry Lorenzo going to Adidas is big uh it depends on how much he's coming out with and uh yeah we'll see right now is a time where there's not a huge trend that people could identify I would say so one thing I'm looking forward to when it comes to 2021 are a lot of the smaller brands like we're talking about I got the Hokaz on that's a French brand obviously known for running but now making kind of like streetwear boots Solomon or whatever that's like Swedish I'm excited to see what those guys come up with and who's almost market share they're going to take up or the market just gets bigger aren't you guys thank you so much for watching this episode of life of a sneakerhead 2020 recap if you guys have any agreements disagreements additional comments leave them in the comment section below huge shout out to Richard Lee for being in it you guys we're in New York City on Soul Stage and until next time we out