 So you have one take and one take only. If you don't get it, you don't get it. So we generally will be getting kicked out towards the end of the take by some employee. So we'll be in there for like, I'm taught I shit you not 22 seconds. Clip, out, viral. Let's go. What's up, what's up? I'm Brandon man, Sean. And I'm Corey. And we are back with another episode of No Labels Necessary Podcast. You can catch us every Tuesday, every Thursday on YouTube, Spotify, Apple Music, whatever you catch in stream, your podcast here at the intersection of content and creativity. I messed that up down. You're currency man. Yeah, at the center of creativity and currency. We're going to keep all that in because today we have somebody very special with y'all to speak with. Y'all have not seen us speak with somebody like Evan Blum. So you know, we like to bring on people who have gone different paths on the low labels, no labels into their path, podcast. Evan Blum is a videographer. He has a lot of AKAs. We'll probably just like cut in and let him give you like his own self intro in this part of the interview. I think that'd be hard. What's up y'all, my name's Evan Blum, AKA Dr. Clips, AKA Pockets Fieldbrick, AKA Tiny Tantino, AKA the camp counselor content, AKA the dime size director, AKA the bite size blockbuster, AKA the vertical virtuoso at your service and this is No Labels Necessary. He's done a lot of different videos. As of recent, flying a boss, we interviewed them. Their content is going super crazy. He's the man behind it. The videos look amazing. They look immaculate and everyone's like, yo, who did this? Who did that? Trying to figure it out. And you know the content is great when people don't just say, I'm appreciating the artists and the music. They say, who shot this clip? All right, who is doing this? The last time I've seen that at this scale was when Gibson Hazard really started taking off. Do you remember? Well, do you know Gibson Hazard? He's a videographer? Yeah, he's not, I think he's more on the editing side. No, I don't know him. Really dope guy, but it's just a quality of the editing that he does, right? You do, do you do the videography and editing? Yeah. All right, great, because one man team. One man team. Sometimes you only, sometimes you only got half a man when you wake up in the morning and you got to work with that. Yeah, bro. I hate big teams. You hate big teams. Dude, like when you come to a shoot and there's a bunch of slow brains, they're just slow, they don't know what's going on, they're looking around, they work with, you know, they're representing blah, blah, blah. And dude, I like to be one man team, me the artist, then you can get crazy shit. Nobody stops you when you're walking with two, you know, two people, three people. Yeah. If you walk in with a group of five, you get kicked out of everywhere in 30 seconds. It's ridiculous. Everyone's like, oh, there's something happening, there's like whatever involved, but like it's not illegal to like shoot in an ice cream shop. Not that I checked, maybe it is, but no one's gonna, it's not like, were they gonna sue you over a TikTok video? Like what are you crazy? Anyway. That actually gets right into it because like we're flying a bus, right? Obviously after they were running, right? Video starts to go viral. People recommend, hey, y'all should shoot in Ikea, y'all should shoot in a McDonald's or y'all should shoot in X, Y and Z, all these random locations. I think y'all did Disneyland as well. The one man team, you saying keeping the production slim, not only doesn't get you kicked out, but would you say it helps it be more organic or like how else does that help out the video in general? Well, before it was popular, virtually no one wanted three people running in their establishment with a camera. Nobody wanted it. And the internet, it's crazy because now people, they'll call you, but you run here, no problem. We're running at TikTok tomorrow. Isn't that crazy? Like in the offices. We were invited to do it. So anyway, so like, we'll see that go. Like I want to like run into some guy with papers. We'll see if we can set up something fun, you know? I'm so glad that you just said this. Before that, yeah. Because like you're already starting to see people just think, oh man, the industry is making all this stuff happen for them. But like the fact that people are inviting y'all out to do things. I know one of them, I think it was Bobby said that they were going to go out to Japan or at least they want to do one in Japan. Maybe because people are asking to do it, but someone needs to fly out or something like that, right? And actually Japan would be cool. Yeah. But it's like the idea of when you're creating something that's so dope, people will want to be a part of it a lot of times. And as a company, it's a marketing opportunity. Shijie, if you're running people should actually be paying a lot of money. These videos get more views in 24 hours than anything I've ever worked on. Anything I've seen in the past like three months, four months, like crazy. So it's like, oh yeah, if you're a brand it's a no-brainer. Now before we, this happened, we get kicked out pretty much every time. So you have one take and one take only. If you don't get it, you don't get it. So we generally will be getting kicked out towards the end of the take by some employee. And then they usually say, okay, sorry, we're leaving. And by the time they catch me, not only that I've already got the clip, I already ran out. So not only, yes, no problem, we'll leave. I'm already leaving and I'm running. So we'll be in there for like, I'm talking, I shoot you not 22 seconds. Clip out. Viral. Let's go. Now other people want to recreate what they've done, but like, you know, I think everyone's got to find their own little idea. So other people have started running too. You see other artists, like legit artists too. But it is something fun about them and that song and running, like probably with the next song, like we'll think of something else, you know? Unless we just run for every song for the rest of their career. That was actually a fear of, I think, all of ours. Really? The run for every song? Well, like what about every song? You don't want to give the run for every song ever. They ever release. Like that's a pain in the ass. Hey, that car is gonna be crazy. Next one we're gonna have, okay. So we've seen the runner, right? So I've done, you know, I'll do the walker. I'll do the runner, do the sprinter. Then you level up. You got to go to the dodger, right? Do a crowded area. You know, people, we can do a swimmer, we can do a climber, you know, whatever, you name it. And I got my new one cooking that's called the sleeper. You set up a camera while they're sleeping, just live footage. No, I'm kidding. That's a terrible idea. Totally kidding. Very creepy, weird idea. But, yeah, yeah, you just keep going. Yeah, yeah, you always got to level up. But we'll think of, we got some tricks up our sleeve. Everyone's like, oh, like I've been hit up by a lot of people. This style you're doing is gonna become tired soon. You know, like, what do you got next? And I usually say, I got two words for you. Stay tuned. Motherfucker, if I told you what I'm doing next, then you'd fucking do it next. What the fuck would I tell people? Yeah. People, what are you gonna do next? I don't fucking know. How did y'all get to that idea? Was it an accident or? No, originally I had the idea they wanted to run, right? And we did want, to the first verse, down a suburban street. And at first they thought I had to be in a car, but I'm actually running with them. I was like, I don't need a car. I was like, look at these legs, boom, car. So we did that and it went really well for first verse. And then we did another set of ones for the first verse. And then we did one for the second verse. We were like, hello, Christ. And holy shit, for some reason, that running and that verse. Because we've reposted the first verse and it does go off, but it's that second verse that it's really seemed to catch on the most. Got the most replays and people redoing it. That was just crazy. I think that to your point. And the way to up it with stores. All right, that proves why any artist can't say I'm just gonna copy that, right? Because even within the same song, starting in a different verse, didn't hit exactly the same. You get what I mean? And there's other people who did the running formula before that did pretty decent on TikTok, but I think beyond the verse, the song, the artist, the energy, the way they look, there was something about- Yeah, hold on. To that point though, see how you say the part of the song? So you guys wanna hear something crazy that I've been thinking about, the new music industry, right? So videographers like me, who work closely with an artist are actually being asked to select which portion of the song they wanna shoot content for. 10 of them, to the same portion. So not only are you A&Ring whole songs or A&Ring artists, I'm acting as like a quasi A&R to select certain audio sections that are completely, you know, every song is a different puzzle, you know? But you listen to a three and a half minute song and select the 15 best seconds. You think you can do it? It's like, it is subjective, but I don't know, you know? You just have like a feeling when you hear it, you know? So are you seeing in that portion of the song, you're basically just going off of not just do I like it or not, are you also going off of what you imagine that you could do or wanna do when you hear it? I look for a couple of tenets. Usually some kind of large contrast moment. Sound like soft dynamic to allow dynamic. Stripped in acapella to the full band coming in. Big drop to like a dropout moment, just acapella. Like moments of big shifts. So like in between musical sections. So like a little bit of the pre into the chorus or generally a great part is people always do these awesome breakdowns after the bridge. Like, you know, on that third chorus coming back into that third chorus big and they'll do the first half of the chorus acapella or stripped and then they'll come in hard with a full band and the bigger than it's ever been, you know, it's like a song structure thing. So those parts do well, but like, so I look for that. And then, you know, sometimes artists knows exactly what they wanna do. And then sometimes we pick it together. And then sometimes they say, listen, I don't know, you pick. So I'll get everything, you know? But it is cool. I like, it's my favorite part of it. What is it about how you shot it though? Like the specific plan of boss running videos where the way it feels is different than other running videos. Like, I don't know, like their heads feel almost a little bobblehead-y or something or just the way, I don't know, it feels different. Is that like a post-editing thing? Or is that just how you shot it? Or am I just tripping? No, you're not. In fact, you're right on the money. You've been right on the money since I met you like 30 minutes ago. Right on the Benjamin's. No, seriously, you're great. Your team though, I'm just kidding. Yeah, so in editing, we're gonna keep the head stabilized. So that's what you gotta do. Now there's a million ways to do it, a million programs to do it on your phone, you can do it anywhere. But that's just a tenet of that video. Like, not every single thing I've ever done is like that, but it seems to work cool for the running videos. But you know, next month, next year, next week, there'll be another new idea, and I don't know. Well, let's leave the running videos. We might find our way back to that at some point, but before we even got to this, so when Jacory first showed me fly-in-in boss' videos, I immediately were like, yo, they're dope. I love their energy, they're creative, their music hits is something special about all of it, and the videos are hard. There's no way they can't blow up at some point. It had all of those, obviously, you're the videos aspect of it, and the particular ones that I was seeing. So beyond the running videos, the shit was already dope. What about these other songs? Like, I don't know, do you feel like it was partially something that was them that inspired the content and made them so dope? Like, do you have any secret sauce? I don't even know exactly what I'm asking. I just know that this isn't the only dope shit I've seen for them, and I kinda wanna like, just get a sense of your approach in general. Well, anyone that wants to become good at videography or filming comes down to one thing, like, fucking great ideas. Software you fucking use doesn't really matter. The fucking camera doesn't really fucking matter. A, have great ideas, and then B, work with people who aren't afraid to do fucking cool, crazy shit. Sometimes I work with artists and they kinda wanna do something very boring, and I'll push them and then they'll say no. And I'm like, why the fuck? And then they do a video and if it's not as it doesn't do, I mean sometimes people do good with simpler stuff, but we should be crazy shit. Like, when you wanna go on your phone, you wanna see something boring or entertaining? Like, what the fuck? So I think the people that wanna be entertaining as possible on camera, like, we come up with crazier ideas and they're down. Like, Flina Boss was down, you know? Like, they were down. So with someone else though, it'd be something else. And like, you know, just the song or like the way they look or an outfit or something might inspire like, oh, let's try this, you know? But I have no idea. So the secret sauce is great ideas, but good luck there, no shortcut there. How do you come up with good ideas? Let's think. You got weed, you got acid, you got shrooms, you got alcohol, you got Adderall, you got Xanax, you got barbiturates, you got oxycodone, Barbiturates. You got oxycotin, you got Advil, you got Tylenol, you got Dayquil, you got Nyquil, you got Afrin, 12-hour nasal decongestant. Use them all. Get some ideas. Come on. Okay, ready? I'm gonna tell a story. I was talking to someone I know recently, right? And he manages an artist. And this artist happens to be a producer that lives out of country. But he's helping him. And I heard the producer stuff and they took a portion of a song I was working on and they extracted the acapella and they took initiative and the producer made a remix to the song. And I was like, this is incredible. Who is this guy? And my friend manages them. And then they were trying to get like a way to get it released, blah, blah, blah. And it wasn't going well. And I talked to my friend and I was like, why do you wanna get this song released? Who gives a fuck? But if you're getting the release, it'll be out for people to hear. We can get an official release through blah, blah, blah. And I'm like, why do you give a fuck about an official release? There's an official released, officially released, every single fucking Friday that flops. They don't give a fuck. Nobody gives a fuck if it's official or not official. If you're seeing somebody like, I love this song. Let me scrub. Is this official release? Oh, it's not an official release. No, I don't like it anymore. No one gives a fuck. What do they give a fuck about? Fire fucking short form, vertical videos. That's what they give a fuck about. It's just, you can't beat it. What are you gonna read a fucking, you're gonna read a news article in New York Times? Like, who's getting the heart on for New York Times? Nobody. Nobody. Nobody cares about New York. When's the last thing you read in New York Times? Like article, online, on your phone. Be honest. I can't even remember, man. Okay, let's not throw any publication on the bus. But like, what do these make, they can make videos too, New York Times? Just start making videos. I don't know, make videos and news. I don't know what the fuck. Yeah. It's not my fault. Yeah. Is your client say like, mainly music artists? Or are you like, only? Only, okay. Yeah, I only work with one thing and one thing only. I don't care about A-list, B-list, C-list, follower count. I like one thing, top talent. That's what I love. That's the only thing that matters because anyone can become anything. But they have top talent. Like Flying Boss, for example. Working with them for eight months. Eight months. We didn't go viral. We had one video that had a million and then like, we didn't really do anything for like eight months. But I continue to work with them because they're fucking top talent and I love them. So like, also like, you know, you like, some people, you know, you get friends with. But like, you know, so that's it. Anyone can become A-list. Any fucking idiot can be famous. How many idiots are fucking famous? What the fuck? I don't wanna work with them. Let's take a quick second to talk about the elephant in the room. If you're an artist trying to grow, we already know what your goal is. A thousand true fans. Everybody talks about it. But how do you actually make that happen? How do you get those fans? It's not just about getting views. You gotta push people further down the funnel. So let's talk about it. Number one, do you have these people's data, right? Do you have the ability to text and build highly engaging relationships with these people? Can you boost your Spotify plays to actually have engaged users, not those surface level play-listing plays? Well, guess what? Fever Fan is a platform that allows you to do all of those things in one. So it's not overwhelming. You don't have to switch and have all these different logins and switch all your LinkedIn bios. You have even a LinkedIn bio tool that you can do. So everything is done in one place. So not only do you grow your fans, you do it for less work. How about that? Check out foreverfanmusic.com because we know it's not about views for the day. It's about getting fans who will be there forever. Foreverfanmusic.com. Let's get back to this video. So do you have like a music background or something, man? Cause the way you talk about the video process, it kind of makes me think about how producers talk about working on tracks. Yes, I was a producer for like eight years in the music world. Makes sense. So I came out to LA to originally do songwriting. Crazy, right? So the guitar and like acoustic guitar and me, it's all I had. No cameras, no editing, no videography skills, no production skills. The best I could do is record myself with an acoustic guitar through the inboard microphone on my MacBook into GarageBand. That was like, that was the furthest my technological skills were at that time. So, and then music is fucking hard. Really fucking hard. Wow. Way harder than I thought. You know, I didn't want to go into that because actually the truth is it's a huge pain in the ass. But after producing, like I use Logic Pro and I produced maybe like every day for about eight years, hundreds of songs, maybe thousands, I don't know. Who knows? And yes, the same fucking thing as video editing. Automate this to go up here, there, down there, up here, in there, out there. It's like the same automation. You cut the clip length exactly where you want to start to put this part there. It's like the same, it almost looks the same. So when I started video editing, I was like, oh yeah. And then I was editing videos and I was like making it go in and automate it on the beat just like you would on a normal production. You're not gonna automate something off beat, like a fucking loser. I mean, Jesus, like no. So with videos the same and people would be like, wow, you're like really editing to the beat. And I'm like, no shit, you're not? What the fuck's wrong with you? What the fuck? You're editing off beat? Why? It's music. Are you crazy? Anyway, so not only that, and then I also like really developed my taste for the one take. Number one, editing is a huge pain in the ass. You can ask these guys, but one, two, three, four camera feeds, three audio feeds, all right? That's seven tracks that they have to deal with. Mix me up when he's yelling, gotta mix the jacquory's a little soft, bring him up a little bit. Sean gotta cut up most of his parts because he's boring, you know what I mean? Like, it's a lot of work. But with a one take, dude, it's so much better because the artists and I are in sync for that fucking 25 seconds and we nail it. We nail it and then you enhance it, but we nail it on site. Like we get a movement and we plan out the blocking. They start sitting to go standing or sometimes it's dope, just keeps walking the whole way through and I'll do my moves to the music and this is the part we do. So we're very decisive. We don't just fucking take the whole song and be like, oh, maybe you'll get dope eventually. No, no, no, no, no, no. Very intentional. Choreographed to the very first second, to the very last second, and don't even, don't record a second longer. That's my opinion. So like, yeah, and then the editing is more of a breeze and they're one clip. So people ask me, oh, could you do this? I'm like, I don't make cuts. They're like, what do you mean? I'm like, you're an editor, but I don't do cuts. You don't make cuts. You don't do cuts. One takes. They go, oh, a one take. I'm like, yeah. They go, could you do cuts? I'm like, I specialize in one takes. They go, oh, I'm like, you should definitely hire somebody else to do a cut, but I won't do a cut. That being said, I'll do a cut for people, for the special ones. Nah, not really. I'm mostly doing one takes. In fact, I'll probably do all. I want to make my whole career one takes. I never want to do another cut again. I want you guys to be like making a thousand cuts. Terrible. Either timeline or like a fucking panic attack. Looks terrible. They got a color coded. They got blah, blah, blah. They watch. You guys are gonna be like, you got a text from Sean. Yo, where was that intro part that Evan did take one, not take two? You lost the footage. You had to dive through, find this one little fucking line. Four cameras ago, four projects ago, and you're fucking second hard drive. And Sean's like, where is it? It's like 3 a.m. You're like, bro, I gotta sleep. He's like, yo, let's get to work on Mr. Bran. You know, how shit is that? Now, but it's a one take. I bet you Sean has the take. So you only got one. So like, you know, fucking get into one take. Stop being a loser. Anyway, that's my opinion. That's my opinion. You should have came up with one take, CJ. Whole podcast, one take. Well, I'm sure they're already looking at the AI to edit. You guys are looking at the podcast editor AI, I'm sure. That looked sick. Before we get into that type of stuff, I actually do want to hear your opinion on AI. God, hell. Yeah, it is. It's okay, I'll live. There's something special about one takes to me. There always has been. One of the first videos that really, really took to me that was a one take. There was this artist named Keiza or Kaiza, whatever. Hideaway. Hideaway, yeah. I saw it on the airplane. I know it well. I'm obsessed with that video. And then it's a video that kind of like breath obsession because it was one take. There's all this stuff happening, of course, choreographed, but no matter how high production it is, right? It could be a star or it could be somebody who is on the come up. There's appreciation that, oh, this happened all at once, right? So even if it's a, cause typically. It's hard to look away. Right, exactly. For someone who's like bigger, sometimes they get the dues down to, well, you have all this money in budget. But when it's one take, you're like, well, they still have to do it. It's like, it's real shit actually happening. So there's something really attractive and addictive about one takes. Well, I'm burning up. I got you. I'm gonna get this sombrero and just fan myself. You know, you guys don't get to fuck, right? Is it gonna fuck up the audio? No, man, you're good. Oh my God, God is fucking here. I was gonna ask you, one, outside of your own, what are some of your favorite one takes? Oh, it's a great take. What a great question. It's not officially one take, but the best music video of all time, in my opinion, is Childish Gambino's This Is America. In my opinion, it's not even close. Now, number two, thriller, Michael Jackson, the second mess music video. Now, I know you guys about one takes. Neither of those are one takes. Childish Gambino tries, it's like almost a one take, but they kind of fake it. I think actual one takes. I'm not an expert in the history of one takes, to be honest. There's things that took two years. I wanna be honest. And like, so people ask me now, like, are you ever gonna just like, I even got asked recently for an artist I worked with, this is amazing. Like, why don't we do a full music video? The whole thing, one take. I said, great. And he's like, why don't we shoot it horizontal? And I said, why? He said, I don't know. I'm like, well, it's fine to shoot things horizontal. You just don't want anyone to see it. That's great. I have no problem shooting it. You don't want anyone to see it. Okay, got it. So we're gonna say, so you want as many people to see it as possible? Oh, okay, optimize for vertical. Like someone watching this right now, watching me, right? How are they watching me? Horizontal, right? No, no, we got a YouTube presence, I'm sure. I guarantee it. I guarantee it. No doubt in my mind. But when they're watching a clip, they're holding that phone. So unless you are going to contact Apple and change the orientation of the phone, uh-uh, vertical, embrace it. I'm here, my goal is to make vertical content every bit as legitimate and high art as horizontal content, right? The music video is seen as high art. The Kendrick Humble video, high art. Horizontal, Dave Meyers, Genius, blah, blah, blah. He just did the new little Sims video for Gorillaz. It's like amazing, high art. I love music videos actually personally, but I'm just saying like, why not do the whole thing vertical? I'm glad to hear you saying this. What the fuck? Yeah, man. Like you can elevate it, just do it vertical. What the fuck, fuck's the difference? I've been saying this actually for years, because I don't understand why when you change a format or you go to a new platform, oh my God, I just think it's TikTok. And they'll judge a platform or they'll judge a format when I'm like, you're the creative. You decide what actually gets created, right? So just because it's vertical doesn't mean you have to be low quality, no low effort, right? So was there something that clicked to you that made you get to this point that I want to do it that way? Or were you just out of the gate like, hey, this vertical thing is cool and I want to take it to the top? Yeah, I listened to one indicator of how well I'm doing, one only. How you think I'm doing, how anyone thinks I'm doing is actually doesn't matter. There's only one person I listen to and that is the market every fucking time. The internet knows, label people, CEOs, you fucking know-it-all cousin, you know-it-all brother, you know-it-all roommate, you know-it-all girlfriend, boyfriend, whatever. They don't know shit. The market will always tell you. Replace algorithm, as a Mr. Beast quote I love. He said, replace algorithm with audience. The audience didn't like it. The audience didn't like it. So you got to just make like a hundred more. I don't want to make a hundred more. All right, well, I guess just go work in finance. I don't, what do you want me to tell you? Like it's just like you either make a hundred or you make like zero, like that's in my opinion. Like I feel like you should make a hundred videos. Like you guys aren't setting out to make five of these, I'm sure. It's very obvious. You want to make a hundred. We're just why we're fucking here and it's fucking probably going well. Is this podcast going well? No, not this one, like in general. How's the podcast going? Yeah, I mean we've been building it for like eight, nine months. So does this make you happy? Like doing this? Yeah, I love having conversations with interesting people. Fuck, I should do a podcast. This is sick. Yeah. It's a little hot, but that's not your thing. But the best part is kind of like how you said, talent or some version of people who are interesting to talk to. So try to find, try to avoid becoming one of those podcasts that just like talk to whoever hit a specific subject cause your audience only wants to hear that type of thing. So this actually opens us up to talk to people like you. Right? Amazing. Is this fucking up the audio? A little bit? No, man, you know. Okay, what are you using to edit this? Oh, we'll talk about that later. Ooh, bad. In trouble. He's not interested in that you resolve. Bad. Very bad. You guys are losing money that he's using that program. Really? Why you set up? Well, you know, time is money, right? I agree. Time actually costs more than money. Cause you can't get it back. Right. All right, go ahead and put us all on game. Okay, my man. There are things in this world, right? Your time and a true friend. Cause you can be rich as fuck, not one true friend. What the fuck? True friends are very rare. Don't forget, don't forget your true friends. Shout out to all the true friends out there. Have you been a true friend lately? Are you being a fucking asshole? Come on. You know who you are. Okay. What was the question? No, you were just about to put us on game on why we're losing money because EJ has a bad system. Oh, God. What a piece of shit. Okay. So this is just my opinion. Adobe will never change or get much better. It might get incrementally better over a long period of time, but it will always suck because the bones suck and the internal coding is fucked up and it can encode clips fast. And the updates, I wiped my ass with her updates. Resolve is the single-handedly changed my life. I was using Premiere for like three years working and I use Resolve. And in one year's time I'm here, by the way. So I couldn't do anything I'm doing now at the output level and at the quality level if I was still using inferior program. Oh, but After Effects. I love After Effects. What about the dynamic link? Right? You just right-click it plus replace clip with After Effects composition. Dynamic link. You have to open up a whole new program, wait to fucking open, redo it. The program's slow as fuck. You have to re-export it. You go back to the program, what do you fucking play? It's pink now. You got to re-export it, dragging the re-exported clip and you can't even use the dynamic link because it's so fucking slow. You call it a dynamic link? Dynamic link my ass. Not dynamic link. Resolve, you get the same program, Fusion, in there. So I'm using essentially to the people don't know about Fusion because it's like still newer, but I'm using After Effects on every single video you see. Every single one. So ain't nobody can put out as many After Effects videos as I'm doing because like, remember I'm a one man team. Everything you've ever seen with my name on it, I've shot and edited. One person. So like I've like, let's look right now. Okay, let's look at since we've been talking. Okay, we'll get on the phone. Okay, hold up. Okay, let's go on TikTok. Let's go on profile. Okay, let's get all the lazy people to understand something. Okay, mentions and tags. Okay, so since today we have one, Maddie Noy has one piece of content, one video of mine I've shot and edited. Courtney Paige Nelson, two. I made one for my girlfriend Julia, it's cute. Three, but she posted it. Okay, shot and edited. Sky Daddy Music, four. Danny Coke is something I shot and edited for playing pickleball, five. Okay, okay, that's today. All different people, five different releases in one day. And people go, oh, like, what the fuck? And I'm like, yeah, I don't have a fucking life, no shit. Oh, like what the fuck? Like I have three things I like. Clips, my wonderful girlfriend, Julie misses clips, and my dog, what the fuck? You know, that's it, so, I mean, and it's not like, oh, like he should take a break, he's gonna burn out. People say you're gonna burn out, like why do you work so much? And I'm like, what else is there to do? I don't get, like what else am I supposed to do? Like go, lie by a pool, it doesn't make me happy. Go traveling, I mean, why? People go all the time to offer me a go-to town. You wanna fly here, you wanna fly here? No, I don't go anywhere. Fucking live in California. What the fuck? You wanna fly to New York, where it smells like piss and it's hot? No, actually I am going to New York next week. But like some places it's like, you wanna go to like fucking, I don't know, whatever. It's fun to talk shit on, it's fun to talk shit on places because there's just so many people that like, you can't be that offended. It's like, I'm not talking about you, I'm just talking about the city. Like San Francisco for example, eh, little boring. Nashville, that'd be cool, I'll go to Nashville in New York. But anyone's like, you wanna go to Idaho? I'm like, no, why? I like to work, come home to my dog, my beautiful girlfriend, Mrs. Clips, sleep in my bed, get a wonderful eight hours, wake up, go to Whole Foods, buy a green juice, take two bong rips and get to work. The fuck? Is this because you're passionate about what you do? Or is it just like you're, like who you are? Like I only wanna do a couple of things, not be bothered by the rest of it. What was the question? Is it because of the passion? I was having a fantasy answer that I'm not gonna say. You know how everybody has this, if you do something that you're passionate about, you'll never work another day on your life. You got that whole thing, right? And you just said, I don't see myself getting burnt out. So do you feel like that's because you're passionate about what you do now, even though you started trying to pursue music? Or is it just like I'm a type of person that doesn't wanna do a whole bunch of shit if I'm doing something that's working, I'm cool. Like where do you think that comes from? You feeling like I'm not gonna get burnt out. Well, first of all, I'm very lucky to know what my passion is. That's pretty rare. For one thing that I think you're forgetting to touch on I had eight years of pursuing another passion and making dog shit and you know, whatever being treated like shit. Now I do videography, it's like unbelievable. It used to be like, sir, who are you? Now they go, oh, Evan, right this way. Same thing. My Honda Civic that I used to have, it's a total piece of shit. And when I look at it, I just think songwriter. I look at my new car and I think videographer. You know what I mean? That's what I think when I look at my cars. And I don't have two cars, I have one piece of shit. I just got a new car recently and I'm very excited about it. But it's not like I don't have a garage of cars but I just have this piece of shit Honda. If anyone needs a Honda Civic, it's got about 180,000 on it. I'll give it to you. I might pay you to take it. It's such a piece of shit. Seriously, just come get it. You can hit them up, if you need that Honda. You can burn it for a video. No, that would be good. Fucking push it off a cliff for some content. That's actually a good idea. Look at this. Bro, we're gonna arrest it but that'd be a good idea. There's no way that's legal to push a fucking car off a cliff. Okay, sorry. Does that, do you feel like the videographer is the most important person on the artist team right now? The videographer and the other person, yes. That's probably equally as important. Who's the other person? The person who's paying the videographer. Facts. Person that says yes to that invoice. I don't discriminate against anyone. Everyone is either two types of people. People that pay my invoices slowly. People that pay my invoices quickly. I prefer quickly. Whatever else you're into, no problem. But please, pay the invoices quickly, very quickly. Net 60, net 90. Net 90, and I'm gonna not be alive in 90 days. We had the same thing, man. What the fuck? We don't work with them, because it's like, that's just not right. Bro, net 90? For what? Come on, it takes you 90 days to fucking sell somebody, it's 2023. Y'all are gonna have to adjust to the world. Oh, you're so overwhelmed. And then you bug them, they sell you in 30 seconds. I'm like, you were so overwhelmed, you couldn't go on your phone to your fucking bank account that's obviously connected to your phone for your business and sell somebody? It literally takes net 90. Oh God, don't get me started on net 90. The fuck is that? It's three months. The fuck? That's a long time, is that not? No, that is a long time, I agree. We've had too many conversations about this. Now, listen, if we're waiting for a check in the mail, and this is 1986, so reasonable, 90 days, you gotta take a check, you gotta take it to the notary, you gotta get approved, you gotta get it stamped, you gotta get it sent out, the mailman's gotta take it from the post office to your place, like, maybe it gets sent back, you need an account for air 2023, the fuck? Now me, today, actually. How would you guys pay me for this? Okay. Oh man. No, we wouldn't have talked about that before. No. Okay, I'm just having fun with you guys. Yeah, we will. Okay. So, with that being said, man, you've worked with quite a few people thus far. Do you have any aspirations of doing anything beyond music videos, feature league films, or something? I already have. I've already made like a 14 minute short film, another 11 minute short film, and after I was done, I was like, what would I rather do? Make another one of those or kill myself? And kill myself was the answer. Fuck no. Short, short form. You guys see my Instagram bio? Yeah, yeah. What did I say? I don't remember. I remember. I was seeing that, man. I spent like months on perfecting what I call the phrase that pays. It's a phrase you can tell somebody's brain that it's impossible to misunderstand what I do and what I'm about. People say, like, before they're like, what do you do? Well, I make videos, but sometimes I make it for like event and then I was like, uh-uh, uh-uh, we're gonna specialize. I'm a filmmaker specializing in making large batches of short form vertical content. Any questions? Like, what? Any questions? I think I just hate questions. It's like, oh, like, that's what I do. They go, oh, like, do you make long form? I go, did you hear me? Did you hear me? So you want me to do something I don't specialize in? No. Yeah, probably not, though. Do you think it's more money and opportunity that's come? Probably like faster money, yeah, faster money. I don't know about more. I don't really know about the other industry, but like, definitely faster money and content. Well, no, I'm not saying content in general, I'm just saying, I'm sure when you first started doing videos, you didn't say I'm doing this, right? A short form. No, no, so I made like 45 traditional music videos before I did this. Right, so do you feel like long term, it gave you greater opportunities even though it could feel like you were cutting something out? All right, but just specializing in general, even if it's not this short form, do you think for a video editor who's inspiring and just watching you in general, like, hey, yo, specializing something, stick to that shit, become great at it versus do whatever comes to you? Yeah, well, I mean, first, I specialize in performance videos, essentially is what they are, with musicians performing. So performance is obviously a very broad word these days. You could be like in a pool of, in a kiddie pool filled with mustard in a red jumpsuit. You could be underwater performing. You could be jumping out of a plane performing. So, but it's music, and that's what I love and that's what I care about. So I can obviously easily specialize in that. But specializing is great. You get, it's weird, it's like, you tell somebody you specialize in something, you get charged more, but you can do less. You're like, yeah, so this is what I'm saying. I suck at pretty much 99.9% of styles, but I can do this one pretty good. Anyway, that'll be twice the price. You're like, huh? You think you would pay, you would, I mean, well, technically it's like, I do do one type of niche content, but you gotta also think, remember I'm going out there, so I'm definitely a DP. Okay? I'm helping direct the talent, so I'm technically a director. Okay, I'm helping select part of the song, so I'm technically a quasi-ANR. I mean, picking which part of the song to market online for content? I mean, talk about an ANR, Jesus. Then, after I'm done, I'm offloading the footage onto my computer. So I'm an assistant editor. Then I'm editing said footage, stabilizing key framing, whatever I wanna do to make it look dope. That's five jobs. Then I'm color grading it. That's a colorist. So that's six jobs. So I'm technically doing around six jobs. Then I send it to somebody. Let's say secretary sends it. Seven jobs. I'm trying to think how many more bullshit things. Yeah, so it's like, what was the question? But it was like something like... Do you see yourself, do you think it's a smarter, basically... So I guess, yeah, in specializing, right? Yeah. Yeah, I did. But you got a lot. I refuse not to have fun. So this is not some crazy agenda I've had with starting the way I'm doing what I'm doing. It's been falling like what I already like. Like I like content. You know what I mean? I like short videos. Like obviously I have a little bit of ADHD issues, maybe some ADD, maybe some untreated obsessive compulsive disorder. Who knows? We're still figuring it out, you know? Still gonna hit my growth spur, you know? Maybe next year. So, yeah, bro. Luckily I like it. Yeah, so if you have something you really like, I would just get so fucking good at it. It's ridiculous. Now how do you get really good at something, right? It's a great question, right? How do you get, like how did I get so good at fucking editing videos? To the point where I'm here, I have a car from it, like what the fuck? You just did it a lot. No, what? You just did it a lot? No, no. Because it's hard to do it a lot. One word, Adderall. Oh my God, what a drive. Woo! So here's my recommendation. Anyone wants to learn anything, all right? Pick your focus drug, Adderall. Vivance, whatever you gotta do to do what you gotta do. Take an extended release so it's a little bit less harsh. Don't be snorting, don't be an idiot. This is work. This is not a fucking party. Take the Adderall in the morning at 9.30 a.m. Eat perfectly and drink green juice the day before and during. Feel perfect, think perfect. Take Adderall and go on YouTube and pick one subject and watch every fucking video on that subject you can find. So for example, I learned Resolve. You're not gonna believe this but the program that I'm editing these videos on I learned this year. We started the year. So I changed from Premier Schmo to Resolve. Anyway, so I took Adderall and I watched every beginner video on Resolve for like eight hours. And then once you do that just one time you'll have to take Adderall every day but you just wanna get all the boring shit out of the way. The worst part of any software is like how do I press save? How do I, fuck. Where's the fucking resize button? Like you don't know anything. But once you get past that bullshit you know all the layout, all the controls. So my Adderall is spent on purely boring topics that are important. So whatever you gotta learn focus your boring on your Adderall session. Then once you kinda get through that then you can start getting a little creative with it and like I just don't need Adderall anymore. So I just use it for the initial onboarding. So I took Adderall and I learned Blender. I took Adderall, I learned DaVinci Resolve. I took Adderall once and I learned Premier Pro. Took Adderall once and I learned Final Cut Pro. Adderall, excellent drug. Oh, what a drug. Wow, sponsor me. Well don't take too much. Like this is work. This is not, yeah probably, yeah. This is problematic, right? Like people are gonna do drugs and shit. This is problematic. I don't wanna, I'm personally not interested in it. Have you guys ever done Adderall? No, I've never done Adderall. Come on, get it now. I have zero education on my Adderall. Yeah, Sean's on that. Sounds like someone has done Adderall. Have you done Adderall? No, I've never. For really, have you ever done it? Yeah, never. Crazy. Cause I was afraid it would make me like too focused and I wouldn't be able to come out of it. You know what I'm saying? Too focused. Yeah, I don't know if that's a thing, it's an irrational fear. I mean, you can still get sidetracked. It's like you're not like an alien. It's just amphetamines in your brain. Just like it's crazy. Okay, well have you guys, you have any software you're trying to learn? Any programs you've been like kind of off-handedly having a thought in the shower? Oh, I kinda wanna learn how to do this. Anything? Software? Like software on a computer. Any programs? No, that program, yeah. Like let's say these guys are slow. I wish I could just maybe edit a clip quickly for myself if I really wanted it for X reason. Without having to hassle them. That's how we got them, the complete opposite, yo. Okay, all right. We need some advice. All right, what about you guys? What software do you wanna learn? What software? Yeah, the next software. You just want to learn Resolve. Blender. Resolve? Okay, good. See? I'm not into Google Sheets right now. You have any Adderalls? Like for real, bro. Like I'm into Google Sheets right now, bro. No, take it, you have. You need some? Yeah. All right, we'll talk off record. All right. You ever take Adderall? I have. See? Turns out the software guys take an Adderall. Typical. Yeah, these are what I call vibe guys, right? Like these are the guys I actually like doing the grunt work, fucking making it look the way it looks. These guys just bring the vibes, huh? How did you guys get so unlucky and then you get so lucky? You guys just get to bring the vibes. You took it out. Lucky. That's what happened. Look at this setup. We got two A6400s, an A7R3, an A7II. Then we got a DJ Osmo 3 with the iPhone 14 for vertical content. We got three sources of audio going into an audio mixer. I mean, these guys are, there's two people doing all this. You guys paying them? Yeah. Enough? Uh-uh, uh-uh, raise. Whatever they're giving you? Yeah, yeah, it's leverage. That's it. No, I'm kidding, no, no, no. You also gotta like who you're working with. I'm really not all about money. Like I swear. Like I like making money like the next person, but I'm truly genuine when I say that. I am not chasing money right now and I will let it chase me, you know? Do you have any assistance or anybody that's helping you on your team? I know you do the editing and that talent work. Yeah, I have one person who's like, is my everything. This is shout out to Julie Greiner, Mrs. Clips. She's my girlfriend, my partner, and my business partner. So she's got seven years of hard-nosed agency experience working in influencer marketing. So working with said influencer, getting a contract written up between the influencer's manager and the brand, Nabisco Hot Pockets, and then getting said influencer to feature that product in one way and another and one piece of social media content, maybe three stories, four posts, one post, three stories, one Twitch stream, one story, whatever, like there's all types of agreements that go into it and like negotiations, like how much money for how much content. Anyway, so she's been negotiating these kind of deals for seven years. In Icom, right? Now I'm working for musicians. Nobody thinks that musicians are influencers, but yeah, they are. Have you seen your favorite musician? They have like six million views, six million followers. That's called a mega influencer actually. You got Micro, you got Nano, you got Mega, you got them all. So she actually quit her job and now she works with me, which is awesome. So she wants to like scale, like, oh, let's scale. Let's hire a bunch of people. I'm like, oh, what a headache, like scaling? That would mean that I would have to put trust in another person to do all these shoots. And these shoots are, you know, they're kind of intimate. It's just me and one person, they have to go out sometimes, meet, you know, for my business model and like, you know, what if they're a weirdo? Like I don't want to fucking, I don't trust anybody. So I'd rather make less money and have less stress. Yeah, have you heard of Mo Money, Mo Problems? Well, there you go. So I want to make as much money as I can by myself. You know, maybe I'll let her scale, but like I just don't want to touch the scale. Like I want to make art with my life. I want to focus on creative stuff. I don't want to manage a bunch of fucking assholes, you know? So what's the alternative, is just charge them more? Yeah. So you just got to charge them up the ass. But you got to be really good. Well, how do you get really good? How do you get really good? I'm asking you. You remember? How do you get really good at a software? There you go. There you go. Oh, okay, this is actually like, let me rep something healthy. If you need to actually feel better instantly, it's a hack. The people that aren't, the second you introduce green juice into your life, and I'm not talking about making it at home, because I've never seen a single person sustain that. It's too fucking difficult to juice your own shit. No, fuck that. Buy it at the store at Whole Foods, way easier and sustainable. It's a total rip-off. Man, is it expensive? Worth it. Worth it. It makes you think better, makes you feel better, makes you see clearer. It's like fucking magic juice. Green juice. And none of this fruit. Uh-uh. Oh, a little apple, a little, uh-uh. Vegetables. Celery. Cucumber. Okay? Lettuce. Kale. Spinach. Right? Ginger. Only kind of fruit-ish, but we'll add some lemon in there for the whims. So we don't want to chase them away yet. Okay? Like you put seaweed in there. You fucking down that green, you don't, I don't drink my green juice. It's not like a sprite. I fucking down that shit, down the hatch. It's a vitamin. Anyway, it's a sick vitamin. Green juice is sick. I'm probably gonna get some right after this. I'm fucking hotter than hell in here. I'm hotter than Usher in 2003. You guys remember that year? What year did Confessions come out? It was around 2003 or 2005-ish, somewhere in there. Remember when Confessions dropped? What a fucking hit. Remember? I was just listening to it all the way. Yeah. How could I not? Amazing. Great album. I love Usher. I love Usher. Let's, like, I want to end here. We have a question that we love to ask people. What does the term no labels necessary mean to you? Which means breaking free of any kind of category or just being held in a box in any way. And we're gonna leave it at that. This is yet another episode of No Labels Necessary Podcast. I'm Brandon Manishon. And I'm Kory. And I'm Evan Blum. And we out. Peace. Appreciate you for watching. If you like content like this, you'll love seeing our music marketing strategies that we use as an agency to actually blow up artists to millions and even billions of streams that are available for free at nolabelsnecessary.com and the cool part about it that's gonna really make you love it is we don't have to be all entertaining and add all this fluff just to get some views that we do on YouTube. We get straight to the information. There's play by play in courses that give you a breakdown of every step that you should do to get success. And you have the ability to have communication with us. We get on live talks, a lot of cool things for members and it's free just to hop in. So check it out right now at nolabelsnecessary.com.