 Good morning everybody JR Fisher here. It is what day is today? I got a look and see I think it's Wednesday It is no, it's Tuesday. Excuse me. I got the day wrong today's Tuesday the 20th of April 2021 and we're gonna have a fun sessions day guys cuz I'm really gonna kind of pull back the curtains I'm gonna reveal a real funnel that I'm building right now That's gonna go live probably the end of this week or beginning of next week It will generate probably six figures I think you're really gonna like it and I'm gonna give you all the little tricks that I use to make it super profitable If you haven't joined us before I do these live sessions in the morning to help you start running grow businesses Not selling you anything whatsoever. Just trying to help you out. I love to get your comments So do me a favor put your comments in that chat section. Let me know where you're from Let me know what the weather is. Let me know any questions you have but just participate. I will tell you Participation means so much guys for success. You've got to participate and you can start off Participating by hitting that subscribe button below right there. Hit that subscribe button and ring the bell Turn on all bell notifications. See your notified every time I go live or every time I upload a new video I'm gonna kind of get in depth today in this funnel, but I'm telling you guys if you do these things I'm telling you you will make a enormous amount of money from building a funnel when it's really not that hard It's just understanding that you got a mop up all the little leaks that you have in your funnel Everybody's got a bunch of leaks in their funnel and that's what I want to talk about today as those little leaks Because those are the things that really prevent you from making a lot of money now The first thing I guess I should do is talk about what a funnel is Basically a funnel is you start with a large group of people now a funnel could be you know You're doing PDF downloads where you're giving some people some free information You're getting them into the funnel a funnel could be you send out an email to your list Which is what type of funnel I'm going to talk about today. It's an email funnel And then you have to have a place to build this funnel guys I would wholeheartedly Recommend cartra. I went through a bunch of email providers. I think it was yesterday or Friday I came in which day I did it But you've got to have a good provider if you don't have a good provider Then of course you're not going to get good results. So you want to have a good provider So I'm going to tell you the best one for that is cartra K. A. R. T. R. A. Let me put this in here R. T. R. A. is the best email marketing software All right, we put that in there Now do me a favor and don't search it wait until this video is over with look in the Description below and in that description there's going to be a link to cartra when you click that link It will take you to a video you can watch a video on exactly what cartra does If you're interested in cartra, which you will be once you watch this What you need to do is you need to Click it and you can get a $1 trial I mean $1 so you can try it out all the bells and whistles everything you want and see how it works for you So please please do that. You know the other providers out there They seem cheaper, but they're really not and this one's going to give you so much more than a lot of the providers that are out there, so We know basically what a funnel is it's to get people into a I guess a pathway and narrow them down to we end up with a sale at the end So I'm going to talk about like I said my email one today now for years I've been building a list, but this doesn't mean that you can't apply this in your business If you don't have a big list, you know, you're just going to have to get traffic from Facebook or YouTube or you know, you're gonna have to run ads or whatever you're gonna have to get some people in there Okay, you got to get people in without people none of this stuff works so The first steps of the funnel are this you want to test You want to test you want to test? Okay? So the first thing we're gonna do in our file and this is going to be going out to a pretty large number of people But I don't want to send it out to everybody until I test the subject line And let me talk about a subject line real quick here a subject line is Something to get people to click and open your email. That's all a subject line is so if you are saying Exactly what's in your email in the subject line. It's costing you money right now It's costing you money. So don't do that. I don't say hey, it's 20% off women's dresses today Because if a woman doesn't want to dress she wants a shirt or she wants jeans or she wants a hat You know at the moment and keep in mind what you want is based on what you saw and heard at the moment, right? So if she's not in the frame of mind of buying a dress, she's not even gonna click on your email So you don't want to give up what's in the email in the subject line Don't do that what you want to do is just try to get them to open it Now some of the subject lines. I'm gonna be using our hey, this just happened You won't believe why I'm doing this or when you click on this a email You're gonna be shocked, you know So none of those headlines give up what's in the email and quite honestly all those headlines I just said or excuse me subject lines I'm saying headlines all those subject lines I just said could work for almost any product you have right so they don't mean a whole lot They just develop a little bit of curiosity. So that's the very first step now What I'll do is I'll pick two headlines two headlines. Okay. Now. Let's say I'm mailing out to a hundred thousand people I don't know which headlines gonna work. So I want to test them So what I need to do is I need to take maybe I'd say about five hundred of those people five hundred of those people and send out that email with two Different subject lines. Now, how can I do that? Encartra the best way to do that is to search the list that you're going to be sending it out to and show Maybe a hundred people per page Click on those hundred people and add a tag that says test subject line test subject line Okay, and I would have that tag expire and you know three or five days because you don't want it staying on these people And you could do all this in cartridge So now once I've said test subject line and I've done that and I've tagged five hundred of my people I'm now going to send out the email But I'm going to a be tested So half of the list will get one of the subject lines and half of the list will get the other subject line Then I'm going to wait two or three days and I'm going to look and see which Subject line got clicked on the most. Okay. Now once I determine that once I figured out which subject line I got clicked on the most now. I've got my base subject line So in this case here, let me kind of tell you a story Our our company is in San Diego, but we're moving to Austin, Texas So that that creates a unique I can't talk unique opportunity Because I have to change the labels and all my products all my products are labeled with the San Diego address So this brings up the next thing I want to tell you when you're doing a sale Make sure there's a reason for it. Now the reason for my sale is that I'm changing the address on these labels So I'm letting everybody know how I've got to change the address in these labels I've got all these old labels with the old address on it And this is before I move we haven't moved yet And I want to extend a discount to you to help me get rid of all these labels So that is the basis of this particular promotion. Okay, that is the basis of it. It's real Okay, don't do anything. That's not real your basis of your promotion could be an inventory reduction because you're switching warehouses It could be a closeout of a product that you're not going to make anymore. It could whatever it is Okay, it could be you you purchased a limited supply of something And you've got you know, 50 of these or 10,000 of these or whatever it is make sure there's a reason for your sale Don't just say we're having a sale. It doesn't mean anything. It doesn't hold any value So the reason for our sale is that We're going to be switching these labels now make sure the sale is good. Our sale is going to be 46% off 46% off. That's huge in addition to that. I'm going to give them free shipping Okay, which can save hundreds of dollars in large orders of products Now what is my product? My product is canned meats and they are long-term food storage Okay, and I have four that are available. I have beef chicken turkey pork and that's it Okay beef chicken turkey pork now It's going to send them to a sales page and I don't have all this to show you guys on this live But just try to imagine it. It's I'm gonna send out this email And it's going to send them to the sales page on the sales page What I did is I did a video and that particular video actually explains to them What the sale is about and I wonder if I could let me give me one second here guys I want to see if I can actually play that video Because I think you guys would be interested in that Let me see here. Where is that video? Okay, there's that one and I may not be able to find it guys But I'm gonna do my utmost best to find it and I think I can All right, so what I'm gonna do is I'm gonna go to my cartra account Real quick There's cartra Okay, then I'm gonna get my pages I may have to re-log in I know I'm gonna have to re-log in but you guys are gonna really like this when you see this video I promise you it is worth watching Okay My system's a little bit slow kind of work with me for so I'm gonna sip it to you I'll do that and guys put your questions in the comment section right now If you've got questions about what I'm going over, you know, feel free to ask me. I don't mind In fact, I really kind of enjoy it when you ask these questions. All right, let me Put in my password That'll get me in and then I'm gonna I'm gonna actually show you the sales page is what I want to do So I think I think you think it's gonna be pretty cool In fact, I know it's cool. It's course. Of course, it's cool. What else would it be but cool? All right To get that code for the page and this is the cool thing guys I'm gonna show you how cart for works so you can see how awesome the software really is you're gonna want it I'm telling you you're gonna want this Now you guys doing phones put something in that comment section if you're already doing a phone Do you know what a funnel is? Have you used a funnel before? I'm just kind of curious what you're doing All right, it's loading loading my page builder now And this is really cool because I'm gonna show you behind the scenes of exactly what I'm doing So that you get the same results. I didn't know this stuff years ago You couldn't learn any of this stuff guys don't look at people online making money going oh my god They're special there this through that they just learned something and all that's all it is and you could do the same thing You can do this with any product you have this can be for a product This can be a service this can be anything, okay? So don't think that you know just because I'm selling survival food You have to be selling a product like mine. You don't this works for anything you can adapt it for anything And goodness gracious my page is slow today It's like the one day you want to show it then it's slow loading and Cartra is normally incredibly fast But when you try to show it to somebody it slows down. So all right, it just popped up here. All right So now what I'm gonna do is I'm gonna get the url for this page This is another cool thing when you're working in Cartra. You can keep clicking and get the url and see what it looks like so that You can kind of see how you've come so far and it's so weird when I'm in the creator and building these pages I think it looks good and then when I go to the actual page and look at I'm like, oh, no I got to change that that's not quite right We'll go to that page now. I got that page open Now what I've got to do is share my screen with you guys so give me one second. I'm gonna share my screen Okay, so I'm sharing my screen now. I think you could probably see it and then I'm gonna go over to the actual page and Look in there and see when that page pops up Let me it's there's a little bit of a delay. So understand that What I'm showing you something here. It takes a second for it to actually show up. I've got the volume up now I just want to make sure that you guys are seeing it on your screen too before I hit the play button I think it I think it's working. I think it's working Okay, so you guys can see it now, right? I'm sure you can And I want to go back here. So now what I'm gonna do is go ahead and so this is the actual page Okay, it says regular price to 79 the case inventory closeout 159 say 43% I think I said see 46 it's 43 by 10 case limit a label change inventory closeout And I have a four-minute video that reveals what happened So what we're gonna do now and I'm gonna show you the rest of this page here But as you can see they might be chicken turkey pork. I'm giving the free shipping right here And talks about all this the nice thing you can buy one five or ten of these. Okay, so I give them Three choices because if you don't give them three choices, they won't buy more Okay, this is like common sense, but a lot of people don't know this. So let me go ahead and play this video It's called the great American food shortage and I wrote it I've also got a big announcement at the end of this video that you're gonna want to hear in addition to that I want to offer our now famous survival cave food can eats at a price I haven't done in 10 years. It will be the lowest price. I've ever offered but let me explain to you why I'm doing this I originally started survival cave food as a home-based business in Chesapeake, Virginia And actually did shipments out of my garage I developed a process to canned meats for a long shelf life So that the average American could buy high quality meats at a fair price to keep their family protected from food shortages I started with wholesome USDA inspected beef lean and delicious chicken and then added the best quality turkey I could find and pork from the finest small farms in America All these meats are processed humanely and are all natural and I can them without the use of preservatives additives or chemicals Please keep in mind that we only source and pack and package these great meats right here in America Nothing comes from outside the great USA when I started the company I processed orders late at night after working my day job through a network of websites I was able to grow survival cave food into one of the most respected and healthiest survival foods that you can buy We moved the business to San Diego, California in 2013 and as we grew so did our warehouse and during COVID our business boomed people realize they needed a good healthy and Reliable source of protein that was shelf stable and priced right and let's face it the grocery stores Well, they just ran out just as I had predicted in my now famous book Also during COVID we were able to serve our customers in this difficult time and make sure our customers were fed Nutritious food at an economical price We delivered our foods to towns big and small all across America and kept the citizens of the United States safe and fed So here is the big announcement today I want to announce that we again are moving our location to the beautiful state of Texas We will move our headquarters to Austin, Texas as soon as my home is ready there This move creates a unique problem because all of our food labels have our San Diego address And we need to change it to Austin, Texas So this is where the interesting part comes in we need to change those labels and get rid of all the ones that say San Diego, California So what I'm doing is drastically cutting the price of all of these delicious Okay guys, so you see here. This is where I'm talking about the reason for the sale This is so important keep listening can needs so that you can take advantage of our new move to our new location I'm pretty sure you don't care what address is on the can do you in addition to the delicious can needs I'm going to throw in an autograph copy of my book for each person who takes advantage of this incredible deal Now there's no catch to this all you have to do is click the button of your choice below and choose the meat that you want I'm offering beef chicken turkey pork and ground beef Please keep in mind that some of these may sell out very fast So if you click one of them and it says we are sold out I apologize in advance I want to thank each and every one of you for supporting us over the past decade And I look forward to supplying you with more delicious foods in the future Thank you for your business and please click the button now so that you can take part in this inventory reduction While there's still supplies available. Oh, yeah one other thing These have just been made fresh and are all in stock and can ship within three to five days So you're going to have these foods almost immediately who knows what the next major emergency will be But one thing you can know for sure is that there will be another emergency whether it's sickness Civil unrest terrorism natural disasters, or who knows what else we will all need survival food again Grab this amazing deal while you can and save a huge amount of money. Thank you for your business and remember You'll never see a deal like this again act today and get an autographed copy of my book for free and drastically discounted prices on survival cave food Okay, guys, so that is the actual video that people will see I want to give you a let me stop it here It's trying to play again, and then when they click on one of these let's say I buy beef When they click on it, it's going to go to this page here Okay, it's slowly loading. There it is So like on this page here, and it's got all their information and stuff on there But on this page here, they can pick how much they want one five or ten of these and the ten one You know sells for fifteen hundred ninety dollars. So it's it's a lot of money, but you know We have a lot of people buy it. So let me go back now to where you can see me on the screen Then I want to explain this to you a little bit more All right, okay, so I'm back with the screen now. So we send out this email and they go to this page And then they can click and then they can go to another page and they can actually buy the product now There's a couple things. I didn't tell you on the page That they first go to and maybe I should go back and show that to you one more time Yeah, let me go back And show it to you so you can see what else it does and all these little extra things guys are what makes or breaks your funnel So on this page here When they go to this page, let me go to it again All right, go to page you got to put in the little things that are gonna matter Now on this page here when they first go to this page and they look at it Some people may say well, you know what I don't want to buy that now watch my mouse as my mouse Tries to go away from this page to close it this box pops up and it says stop Order in 10 minutes use code label 10 get an additional 10% off your order total savings of 53% So now what does this do? What this does is the people who were thinking about buying it But they were kind of on the edge this pops up and they're like oh Maybe I should get it. That's a really good deal. Okay. All right So now let me go back to my other screen here And these are all the things that make all the difference in the world when you're doing this stuff Okay, so they've got this discount thing if they don't buy but let's say they go to this page Okay, and they don't do anything. They just go to the page I have a sequence set up for people who go to the page land on this page and it says hey Bob Tom Frank whatever your name is I Saw you just checked out our offer But you didn't get anything click here to go back and check it out. Maybe you got busy. Okay, so initially I Don't give them any discount or anything like that. I just say hey you went to my page and you didn't buy So that's another part of the funnel that a lot of people leave out now. I have another sequence Let's say they go to the page and then they go to the order form, but they don't complete the order form Then what I do is I automate an email for people who went to the order form And we can do all this in Cartra People who went to the order form who did not complete the order and I say to them hey you went to this order form But you didn't buy anything I've saved all your information on the order form click here to go back and complete your sale now Why is that important because somebody could be at the order form and their kid falls down and gets hurt And they have to close their computer and go help them out they get a phone call they get an email They get a text Something interrupted them so my assumption is why they didn't finish that order form is because they got interrupted And in that email, I'm gonna remind them that hey But you went to the order form don't forget you get free shipping free shipping is a big thing nowadays So what I'm doing is I'm following up with all these people now Let's say they go to the order they go to the offer page They go to the order form they order the product when they go to order the product the next page They come to says thank you and by the way, I've got a special offer for you Thanks for your purchase, but now you can buy a small Cansett and it's a combo of chicken and beef and you can add this to your order It's normally two hundred and twenty nine dollars, but you can add it for only 99 bucks 99 bucks Okay, so that's pretty cool. And let me see if I can pull up that page for you real quick That way you can see what I'm talking about All right, let me get out of this one here This one and these are the kind of things you can do with the cart for guys and all this is automated All this is automated so that I don't really have to worry about it's just going on once I've set all this up It just does its thing Which is pretty darn amazing and let me find my little thank you page here And that will show you what happens once they buy the product What's up, Paul see here? He says so after they get in the funnel to buy the product So you capture email and then send to store or capture email and check out I get their email at checkout However, I understand these are people I've emailed. I've already got their email now I'm interested in the the dynamics of their actions. Okay, so let me try to find that thank you page And I want to show you Okay There it is Okay, so this one here Once they bought the product Okay, they're gonna go to this page Here and okay, so now let me share this with you real quick And Paul what are the heck is James today? I haven't heard from James. What's going on with James? That's weird James is always here. Okay guys, so once they bought it goes to this page It says thanks for your order grab this one-time special offer grab a case of our small cans for 56% off add a 12 can case of our 14 and a half ounce beef and chicken Regular price 229 add your order for 99 bucks Okay, so they're gonna go here. So now this is another $99 I can add to the order Okay, they get a great deal and I sell a little bit more product Now this is a very inexpensive add on because consider the first product minimum price was a hundred seventy nine dollars Then I think it went to 845 for five and it's fifteen hundred ninety for ten We have the majority of our people by fifteen hundred ninety dollars worth The reason being is we limit it to ten. We say that's all you can buy And when you say that's all you can buy people tend to buy all they can buy So if they decide to add it to their order, I can click here And this is a OTO one-time offer and built into cartridge that will just add it to their bill They don't have to put the credit card information in again. You don't do anything that will just add that 99 bucks to the bill And what it does, let me see if it'll work here. It may not work. Yeah. Yeah So what it's gonna do is it's gonna pop up this thing here And it's gonna say continue here to add this to my order now they may say no thanks I don't want to get 56% off on small kids. So they're gonna click right here If they click right there, it says your order has been received. We will email you when your order ships got questions This is our frequently asked questions page by clicking the button on the right. So notice every single page I have something for them to do every single page Pulse says by the way wife like your commercial my wife or your wife. My wife thinks it's okay. I don't know about your wife That could be different, right? So on this page here if they decided to click visit our FAQ They click here, and then it's gonna take it to our frequently asked questions If they have any questions about billing shipping their account, whatever it's all gonna be right here All right, so let me get back on the screen here All right now keep in mind That I'm gonna send them an email Every day for about four days to keep reminding them and let them know that my inventory is getting low because it will Get low and I'll sell out of this product and then I'm gonna let them know when it's the last day I'm saying I'm gonna close this out and on that last day I may send them three or four emails to remind them this is the last day man You need to grab this while you can food prices only go up. I've never seen food prices go down ever They just don't okay. I promise you next year at this time They're gonna be more expensive overall food prices will go up every now and then one commodity goes down because there's an abundance of it But overall your food cost goes up every single year. It is the best investment in the world There's no better investment than food Okay, and if you can buy food and it doesn't go bad, it's very valuable. That's what I sell survival food it lasts for years Does that make sense to you guys? So what I've done is those people that I would have lost by only sending one email about my sale I said a whole bunch to those people I would have lost by having a subject line that revealed what I was selling I fixed that by putting a subject line that doesn't reveal it those people I lost By you know having them go to the sales page but not by and I remind them I send another email I pick up those people those people who went to the order form and they didn't complete the order form I send them a different email So it's just like I've plugged up all these holes where we lose money Too many marketers say they have a funnel because they email for four days and they think that's a funnel That's not a funnel a funnel is where you plug up all the holes Okay, there's a lot of holes the funnel and you know when they draw that funnel thing You see it sometimes I think it should have holes all over where there's sales leaking out because they didn't do all these extra things and I want to share that with you guys because This will make you money. Does it take a little bit more extra work to have an automation if they visit the page and don't buy? Yeah, so what it's more money It doesn't take more work to send them an automation if they get to the checkout page and they don't complete the checkout Yeah, but it makes you more money. Okay Does it take more work to send them emails for four days and then three or four emails on the last day? Yeah But it makes you money. Okay, so this is the thing I want to get across to you guys and these can all be built in Cartra and some of these funnels like this one here is not an example of that because you know I literally am really changing the labels on the cans but some of these phones you can build and when new people come in You can start a woman funnel again. Okay. It's some type of sale. You're having this inventory sale It's it's a whatever sale And you can keep that funnel going as long as you keep adding people to your funnel You can just keep it going and going and going going. I've had phones that operate for years Now during COVID it kind of messed some of that up because some of the products they don't have available So I have to readjust some of those funnels But bottom line is guys if you make these changes if you do these things to your funnel You're gonna make a lot of money and put put in the comments or excuse me put in the chat right now Because we're live unless you're watching this afterwards and that wouldn't make sense because then it would be in the comment section So if you're watching this and it's not live put it in the comment section if you're watching it when it is live Put it in the chat section. All right. That's all you got to do And if it's if it's around 9 29 Pacific time Tuesday April 20th, you're probably watching this live if it is after that time once I've said this It's probably not live anymore, but I still come back and I answer your comments and all that stuff now Do me a favor if you watch this far, please subscribe hit that subscribe button whether you're live whether you're watching a replay Hit that subscribe button and don't forget bring the bell turn on all bell notifications Much better turn on all bell notifications. So you're notified each and every time I go live or I upload a video I would really appreciate that give me a thumbs up If you like this if you think you got some value out of this give me a thumbs up I've revealed to you what I've done and that's taken me 10 years to figure out. Okay 10 years So since it's taken me 10 years to figure it out Probably has some value. I know it's gonna make me money and I know it'll make you money And I think that's an awesome thing that I can share with you and it's you can make money off this This is a good funnel. Could it be better? Of course everything can be better I'm always looking for new ways to fix things, but this is pretty good. This is pretty good This is exactly what I do every single day and I do this for all of my businesses. We have several different businesses My wife has dog training. She has a DIY channel. She has dog training channel. I've got survival food I teach people how to make money online. I have courses and I use the same Methods Systems for all those businesses because it works gotta have the right software get Cartra You'll find a link for Cartra in the description of this video once it is recorded And you'll want to click it you know there you watch a video on Cartra how it works and all these things I'm talking about you can build in Cartra super easy super easy to do once you learn how to do it It's gonna be complicated at the beginning, but once you learn how to do it. It's really super easy This is awesome brother. Thanks for sharing this with us today. Thank you so much Paul. I appreciate that And I hope it helps you out guys. I really do I'm going to get out of here My wife is going to be actually doing some dog training today So I want to head out with her and she's going to help a local family here who saw some of her videos They contacted her online and they said we want to hire you That's pretty cool, right? Think about that a few years ago. She'd never had a dog before when she met me She'd never had a dog. She only a cat to do anything about dogs. She decided that you know, she liked dogs We got dogs. She decided that she wanted to learn more about nutrition and helping out dogs She decided she went to learn how to train dogs She actually ended up doing a TV show with Caesar Milan He came to our house and did a TV show and now she's got videos online and people contact her You know and say hey, we like your stuff so much. Can we hire you? That's pretty cool. Think about it. She didn't even have a dog 10 years ago. Never had a dog Well, 11 we've been together 11 almost 12 years. Okay, so back before that she didn't but she did something She changed who she was and you could do the same thing. This is what I want to impress upon you guys You could change who you are You don't have to be who you are today now if you're happy with who you are awesome But if you want to be a better person, you want to improve yourself if you want to do more earn more It can be done or you can do is learn you learn something today that you could apply and make money I guarantee you can By the way really enjoyed the interview do with John Cristani. Yeah, John's a great guy. I don't know what he's doing He's not doing much on YouTube anymore. He used to do something every few days and he really just just Cut that out. I don't know. Maybe he's got some other interest going on. I have a blessed weekend ahead gang Thank you Paul almost done binge watching the videos. Well good. You need another dog. Haha, you know Paul We're thinking about getting one but our dog hates dogs. I mean like when we go for a walk and she sees another dog She goes berserk and we did have another dog when we first got her We had Gracie which was a small shawawa and he never hit it off. So I don't know. I don't know We may think about that. We may think about that. We still got a few cats. So we'll see about that guys Thank you so much for being here. I really appreciate it. Don't forget to subscribe ring the bell Well, that was terrible. That's better ring the bell turn on all bell notifications You're notified every time I go live or I upload a new video. Give me a thumbs up. Thank you for being here I'm gonna go on with my day. I got a lot of work to do today I gotta edit a bunch of videos had 12 videos last week. I did I gotta edit them today I gotta go do the dog trains day and some other stuff. You guys have an awesome day. Love you and thank you so much