 people listening that are thinking like okay so you guys are basically became the experts in some extent in lingerie what are some of the things that no one would know like what are like three or four things that you were like that you learned about the industry I would say that shocked you maybe that shocked us I would say it is not a seasonly it's not like a season-based where like people think it's like a Valentine's Day it's not it's an all-year round it's fine it's for yourself women buy so much more lingerie than they realize and gifted so much lawn more lingerie than they realize and they love lingerie so much more than they realize forty billion dollar annual industry