 Five things to know before you start an e-commerce business now What if there were only five things not 50 things not 500 things that would really help you get started in this video? I'm gonna share those things with you, and I also want to share with you a story because my main Product that I have right now is survival food But I started with cell phone cases, and I want to tell you how cell phone cases turned into survival food So let's go ahead and get started right now. Hey, I'm JR Fisher Thank you for joining me on my channel if you're new here I've sold millions of dollars of both digital and physical products and on this channel I share with you the tips tricks and techniques that I use to get results now. This is your channel Okay, this is your channel I do this for you so that you can learn how to sell products online So if you have any questions whatsoever make sure you put them in the comment section below And I'll be happy to answer them or if you've had some successes put that in the comment section below too You'll help out a lot of people. Don't forget to subscribe. There's a big subscribe button there, and don't forget All notifications turn on that little bell once that pops up and turn on all notifications That way you'll know when I do a live video or when a new video goes up You have to go hunting for it. You're part of the VIP Fisher family who knows before anybody else All right, let's get started. Here's the number one thing I hear from people when they start a business online I want more sales No kidding you want more sales everybody wants more sales the question is how do we get them now? the biggest and most obvious way is if you have a website to Convert those visitors from your website into actual customers because if you've already got some traffic going there You can convert those into customers. You start to build your base now to Actually make that happen. You have to do certain steps and what I want to do is I want to list out those steps To test your online store to make sure you're doing these things. So let's take a look at them first one You've got to pick the right platform the right platform. I think is cartra It's not the one I started with because it didn't exist when I started but it does so much It makes pages it makes sales pages. You can have courses in there. You're gonna. Thank you pages It's an email service. It's video hosting. It's everything and below in the description I've put a link to cartra. It's a free video. You could watch you don't have to opt-in You don't have to give a credit card or anything watch the video if you like what you see Which I think you will you can actually get cartra for a trial of only one dollar So you're gonna want to check that out. You've got to start with a good platform So you have to have something to use Next thing I'll tell you and here's an example right here on the screen right now You've got to use better quality images Don't just use the stock images that everybody else does because you won't differentiate yourself from everybody else Now some of you may be taking your own pictures and that's okay There's some pretty good cameras nowadays, but if you can get a professional to take the pictures all the better That's what we do with our food products. I'm not as good as a professional taking pictures of food So on our survival food site, we've had a professional photographer actually take those pictures for us now The check e-commerce retailer mall dot CZ improved their sales 9.46% by adding larger pictures and more product descriptions Wouldn't you like to have a 9% almost 10% increase in your sales just by changing pictures and descriptions Next thing is you want to inspire trust on your website. So how do you do that? Unless you're a well-established brand like Louis Vuitton or something like that You have to do other things to establish this trust. The first thing you can do is use trust badges I'll put a few examples on the screen there, but here's some trust badges right here And these are all online put those badges on your site if they apply the next thing you can do is use the press I've had some articles written about our company But I will tell you you can get articles written about you if you send out a press release to a lot of newspapers or radio Stations whatever you just got to put in the effort They need stories every single day and if you've got an interesting compelling story They'll write an article and you can actually use that on your site The next thing you can do is use reviews and testimonials now Here's a little example. I put across the screen here We actually have some videos of people tasting our foods and talking about our foods But this is good too. These are little testimonials of people that have actually used their product The next one is a big one big big big one have a phone number Have a phone number if people look at a website and they don't see a phone number to call They immediately have a problem. I know I do because if I can't get in touch with somebody at that particular company What am I gonna do if I don't like the product? I need to a refund or if there's an issue make sure you put a phone number It's so very important. You can actually get a Google voice phone number And you'll also have voicemail with it and it can actually let you know as soon as you have a call You can forward it to your regular cell phone right now. So that's a simple thing to do and it's an easy fix Next thing I'll tell you is have a physical address Don't put a PO box on a website PO box just screams that you're not a real business now Maybe this will change with the pandemic and more people working from home But right now we want to see a physical address even if you use something like the UPS store That way it is actually a physical address Next thing is answer all related Questions on your website if people have questions about your product, you know answer them no matter what it is You know, I have people I had somebody send me an email the other day and they said that They felt like we ought to sell canned lentils and some other kind of dried beans and I'm not gonna do that It's not something we sell it's not what we do, but I'll answer that person and say hey Thanks for the suggestion and we'll build some good will there Next thing you can add and this comes with cartridge if you get cartridge Which you should which you should is you can have a live chat support or a help desk If this is a free thing that comes with cartridge a little box will pop up on the side They can type in the question you can actually have somebody man that live or you can say we'll answer you within 24 hours And cartridge will actually email that to you and you can answer that person in the actual software at cartridge Here's an example of it right here, and I swear this this woman I have seen on so many websites She must be really busy, but there's a little picture of a lady there on the phone where she's gonna talk to you So this particular one has a phone number in it But you know cartridge you can actually put a phone number or you can actually put a live chat where you can chat back and forth and type It in a box here's something crazy I don't I don't really want to get on the phone, but according to personalized interactions 75% of customers prefer a business to call them back rather than email them I I didn't know that I didn't I wouldn't have thought that you know I just want to get a quick email But a lot of people actually want to talk to a physical person so you have to offer that to them now Does that mean all of them want to be called? No, of course not. Does that mean you can call all of them? No, of course not, but if you have that available to them and they choose to use that That's gonna build more loyalty and trust with your company now Here's the cool thing also if you have that live chat box on the side They feel like you know they can actually get a question answered real quick, and they enjoy that and they enjoy getting that Information back into it did that on their site, and they increase their sales just by putting a chat box there somebody who can answer the basic questions right off the bat and That way the customer says hey, it's a real company. It's a real person. I can actually talk to them I like this because that Personal communication has gone away so much with so many businesses and they can't get ahold of anybody and they're put on hold forever So having that available kind of sets you apart from everybody else And like I said getting Cartra that comes with it. Why not get Cartra and get those freebies? They give you to help you build your business. So I told you in the beginning I had a story and the story is that I sell survival food. Okay, that is our main product survival food I have courses and I do coaching and some other things, but survival food is it But I didn't start with survival food. I started with cell phone cases Which at the time seemed like a great idea to me because everybody had a cell phone And they were selling like crazy on eBay back in 2009. I thought that's what I can do And I started selling cell phone cases. I did horribly at this I and back then they didn't have drop shipping and you had to buy a large quantity So I'd have to buy like a hundred of one kind of case, right? And I would have that case available for sale They have to buy a hundred of another one and a hundred of another one I mean, I guess you could buy 50 at the time But the problem was the profit margins were so low that you pretty much had to get to a hundred Where you could make any money or compete at all and I did horribly at it So how did I get from horribly, you know, not doing well with cell phone cases to selling survival food? That's exactly how I got there. I just gave you the whole answer to the thing. I just did something Okay, and that's what I'm gonna tell you. You got to just do something. I learned from the cell phone case I didn't make any money, but I did learn how to sell something on eBay Then I started selling other types of items on eBay And then I stumbled into a company that was selling survival food and I sold theirs for a while But then there was a fall down in their communications and they couldn't deliver so I had to come up with my own brand So I ended up with survival cave food, which is a big brand now But the point is I started with something too many people Who want to start an e-commerce company who want to sell stuff online say well, I've got to know all the answers right now I got to get together all this information. I have to have the right idea. I have to have the right product I have to know we're out of mark I have to know everything and that's just not the case The point is that as you start as you start to market as you start to do things as long as you keep your eyes open You will learn new things those things you can apply you can add to your knowledge base and you can make more money And I think it's like probably close to every single day. I learned something. I didn't know before I've been doing this since 2009 and last night I was looking at my youtube channel and I found a new little button that's on there by two buddy Which I highly recommend you get to buddy There'll be a link below that too if you're doing any videos on youtube you need to buddy But anyhow, there's a little button there and I could click on it and I could see my seo score on that particular video Not only that but it told me which items I need to fix on that video I don't know if that button was there before but I know I just noticed it last night And I'm going to start fixing all my videos. I have a social media person. He's working on it today So that's one of those little tiny things that I just stumbled on but what's going to happen is as you start your business You'll stumble on more and more and more of these things You know, my first video I did on youtube was horrible horrible Don't go back and look at that video. Please don't go look at that video. It's on this channel But the point is when I started out, I didn't know what to do. I didn't know lighting I didn't know how to communicate with the camera. I didn't know how long to do a video I try I made it too salesy and overproduced Um And now I just talk. I mean basically I just talked this isn't scripted I have some bullet points I go through right here But what I'm doing is just sharing with you things that worked and I found that more people can relate to that Than me doing something overproduced So I would tell you the big secret from going from cell phone cases To survival food and being fairly successful at that is a lot of Failures number one. You're going to have to go through those failures But you got to keep learning every day. Look around every day Take part of every day to check out one of your competitors to see what they're doing I do that a lot whether it's a video whether it's a product. I look at the people around me I'm like gee this guy here. He's got an exercise channel. It has nothing to do with me But he's got a lot of subscribers. What's he saying in his videos? What's he doing in his videos? And I'll pick up things from people who are totally unrelated to my niche So don't think that you've got to copy everybody that's in your circle because what'll happen then Is you're going to seem like everybody in your circle go outside your circle Look at people who are successful at you know selling cosmetics or jewelry or you know, whatever pools lawn care See what they're doing. Look at the successful people and you'll find some common threads I hope you enjoyed this video. Don't forget to subscribe. Don't forget Bell notifications turn on all notifications become part of the fisher family the VIP group that gets notified as soon as I do One of these videos or if I go live and don't forget. This is your channel So comment below let me know what you liked about this video Which you didn't like which you'd like to learn your successes so you can help other people out I would really appreciate that. Thank you so much for listening this video and I'll see you in the next one Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel