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Mike Grehan, the new VP and Global Content Director, ties social media to search, SES San Jose 2009

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Uploaded on Aug 11, 2009

Mike Grehan, the newly-anointed VP and Global Content Director at SES, SEW, and ClickZ, (http://www.clickz.com/3634632) talks with Greg Jarboe of SEO-PR about the search world's attempted transition into social media, and the challenges this poses for traditional search engine marketers and organic search engine optimization professionals. Grehan believes in the importance of thinking beyond linkbait tactics to a more comprehensive engagement with social media, of creating networks of trust in terms of establishing long-term relationships and capacities instead of chasing short-term payoffs which too often come up dry. The real-time capacity of social networks allows them to generate content and enrich available information in an extremely dynamic fashion, and, argues Grehan, as social media tools and search engines come closer to some form of convergence, both will find their functionality and their ability to work with information intensified. Read more of Grehan's thoughts on social media and search in Lee Odden's Interview with Grehan and Stewart Quealy: http://www.toprankblog.com/2009/07/in...

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