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Google Analytics: Data for the Evolving Digital World 080312

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Published on Aug 16, 2012

Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

In this session, you will learn how to reap full benefit from this powerful tool - from data collection to action. We will also discuss recent developments in the digital world and how analysis tools are adapting.

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