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Published on Jun 11, 2015
In Vietnam, many children have to walk long distances to and from school. The problem, when they get home, it's already dark and they live in areas without power.
In line with our client Green Cross's objective of solving a real life changing problem in Vietnam we developed the Kinetic Energy Shoe, a shoe that generates power by the action of walking. Working with the University of Technology in Ho Chi Minh City we were able to develop a shoe that generates power with every step, which means kids in areas without power, can generate their own power, simply by walking.
Agency: DDB Group Vietnam Executive Creative Director: John Sampson Managing Director: Daniel Gordon Jones Creative Director: Jet Dela Cruz Associate Creative Director: Milton Ganelo Senior Art Director: Kevin Beltran Account Director: Nghiem Vu Account Manager: Huy Thuy Thanh Thao Technology Development: Dai Hoc Bach Khoa (Ho Chi Minh University of Technology) Head of Technology: Nguyen Quang Nam, PHD Technologist: Le Tan Thong Technologist: Nguyen Dinh Khang Technologist: Nguyen The Toan Technologist: Tran Nguyen Minh Quan Editor: Carl Chay Videographer: Nguyen Van Manh