The Kinetic Energy Shoe





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Published on Jun 11, 2015

In Vietnam, many children have to walk long distances to and from school. The problem, when they get home, it's already dark and they live in areas without power.

In line with our client Green Cross's objective of solving a real life changing problem in Vietnam we developed the Kinetic Energy Shoe, a shoe that generates power by the action of walking. Working with the University of Technology in Ho Chi Minh City we were able to develop a shoe that generates power with every step, which means kids in areas without power, can generate their own power, simply by walking.


Agency: DDB Group Vietnam
Executive Creative Director: John Sampson
Managing Director: Daniel Gordon Jones
Creative Director: Jet Dela Cruz
Associate Creative Director: Milton Ganelo
Senior Art Director: Kevin Beltran
Account Director: Nghiem Vu
Account Manager: Huy Thuy Thanh Thao
Technology Development: Dai Hoc Bach Khoa (Ho Chi Minh University of Technology)
Head of Technology: Nguyen Quang Nam, PHD
Technologist: Le Tan Thong
Technologist: Nguyen Dinh Khang
Technologist: Nguyen The Toan
Technologist: Tran Nguyen Minh Quan
Editor: Carl Chay
Videographer: Nguyen Van Manh

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