 Well, here's here's that that's that's where a lot of people get it wrong a lot of people that run that run Advertising just paid advertising They're they're missing the fact that it all starts by giving away something of value for free Yeah, like that's the top of the funnel That's the top of the funnel and so a lot of businesses they want to run ads and go straight for the sell Because they just they just don't have to convince them That's not the way you should be doing it. Yeah, well, and it's not about yeah And you got to convince them that's one thing but at the same time It just comes down to taking the bull by the horn and just and and and doing it for them So for example with the restaurant, that's the easiest freaking thing in the world with the dentist That's the easiest thing in the world to run ads on because it starts with something free It's the top of the funnel. I got to get people in our I got to get people to like us I got to get people to trust us. I got to give you something for free I got to give the consumer something for free. So in a restaurant case out of all these Items that they that they provide on their menu What I would do in a restaurant for a restaurant is I would simply say hey My whole job here as a facebook advertiser and here's another thing with your florist. Let's talk about let's talk about florist Let's talk about restaurants. It's all the same damn thing. Yeah hosting organically Is not what you're there to do. That's not your job They're hiring you for one thing and one thing only and this is how I would approach it if I were you It sounds like from what you're saying you got you got your hands in a lot of different things Like you're now all of a sudden a v or an assistant You're all of a sudden freaking in charge of all kinds of random crap. You're driving around and shit It's like dude. That's not my job Like you're only hiring me unless Unless that's what you approached them on if you approached a business owner and said hey, I'm gonna do this This this this this and this okay cool then then that's why they're gonna delegate all that to you And you're gonna feel overwhelmed like you are right now. Yeah Some of that is fine because I I am trying to have the attitude of I gotta take what comes long I have to learn, you know But I'm gonna I'm gonna simplify it for you though Because at the end of the day at the end of the day all a business wants is customers That's it. That's it. They don't give a shit about anything else It's it's it so so all this other random stuff that that they're trying to either delegate to you Or you're trying to take on because you're trying to be nice and you're trying to Earn their business and you're trying to freaking be badass And you think that you're superwoman and you could freaking do all this random stuff on social media because you're quote-unquote a social media person It's like no dude You are I first of all all that stuff is dead organic posting none of that stuff's gonna do anything for you You're florist. You're in this local area. You're in boston Let's say you're in boston And and and and and your local florist is right here on the corner of freaking 31st and park or whatever the hell But your friends on your personal facebook page if you have 3,000 4,000 5,000 even if you have 1,500 99 of them live outside of the state 99 of them live live outside of the city So your organic posting ain't nothing and let's and let's say you have 700 people on your on your business page. You clicked invite before hiring me mr florist You clicked invite to invite your 1700 personal facebook friends to like your business page now you have 700 people that like your business page and you think you're badass When 99 of the 700 live across the country and especially if I run a like ad for you to take to take it to 7,000 or 4,000 99 of those people for sure live around the damn world So so so not only do these likes Not only are they all around the place, but facebook anytime you post organically Facebook is only showing it to 1 percent of that like count anyways That's why when you post organically no one's liking it because no one's seeing it and if they are seeing it They're not even in the area. They're not even in the state. So here's my here's my point I'm not your social media person. You're hiring me to do one thing and one thing only And that's to run facebook ads That's it. Okay. That's it. But but but let me say this part real quick on a florist and on a restaurant, for example The only ad you need to be running Is a free giveaway for a restaurant. I'm running an ad on a 25 coupon For a florist. I'm running an ad for a 25 coupon or whatever the hell the percentage may be That's that's the front of the funnel. That's it So we're running an ad and with the dentist I'm only going to be running an ad for you to get people a coupon a free download for a free teeth cleaning That's it that that's as simple and as stupid as it gets But guess what that's what's going to get us hundreds of leads And that's what's going to get hundreds of people through your door because we start at the top of the funnel If if i'm running an ad and pitching you some crazy service right now, it's like dude I'm shooting myself in my in the foot Yeah, it's like you don't approach the market that way, especially when the market doesn't even know you Just because you lived in the area for 55 years. Mr. Dennis And don't don't think everyone knows you just because you have a business and you've been on this corner for 55 years Don't think everyone knows you especially when you're in a city of three million people So when you're running an ad for the very first time In a facebook ad instagram ad even a youtube ad you're running it to a cold market of people that don't necessarily know you And if you are mr. Poplar and you've been on that corner for 55 years Okay, we're running it to to that city. Let's say one percent may be familiar with your business But the other 99 percent they've never seen you before at all Like like there could be a dentist that runs an ad right now. I'm in san diego. There's three million people in san diego There's a dentist that runs an ad right now in my news feed and he happens to live their businesses in san diego Do you know that i'm not gonna know who the hell that is Like i'm not like they're running an ad to a cold market even though i live here even though their practice has been there for 55 years I've never been there Unless they're unless they're smart from the get-go and they're targeting a custom audience of their existing clients Okay, great, then i'll see a ad in my news feed. Hey, there goes my dentist But if they're not running an ad to a custom audience of people that they've done business with What before and there's all of a sudden running an ad on some random stuff. It's like dude, no one's even knowing you So so an ad in the beginning Give that audience something Entice them to want to engage in the ad in the first place and with a restaurant with a Dentist or with a with a restaurant with a dentist with a florist Give me something for free. Give me a coupon for a free Tea cleaning give me a coupon for a free freaking dozen roses Give me a coupon for 25 off for 35. Give me a coupon for a free drink with my next meal I'll download that all of a sudden i'm in your funnel That email list is the most important because once we run ads on the front end to get people the free promotion Then we have an email list of 700 people that all live in our local area that we can email every freaking week with a new promotion So this whole freaking corona thing that you're talking about with the dentist Yeah, dude, I can't run the ad on that But guess what if I tweak the pitch and offer them something different something for free just to get them in my funnel Then I can email them all the corona crap. I want to email them in the future And once we once we once we once we once we pay for that click Once we pay for that lead up front the top of the funnel to give them that damn coupon in the beginning Then every email and every promotion that I send out because that's what you're hiring me for Here's what i'm gonna do for you mr. Business owner I'm gonna run your facebook ads and i'm gonna run your email marketing Because once I capture the lead from the facebook ad on the front end I'm going to be able to email this list of 700 people every freaking day whatever the hell offer we got And there's no cost for that So you're you're gonna pay me to email these people different promotions. That's where your ry is going to come is on the back end From giving them something of value for free on the front end and that free is a stupid simple free download Give me something give the audience something. Yeah Well, okay, so with so with the restaurant what and now i'm thinking maybe we'll just start running multiple ads is we've been I just started an ad Multiple ads on one promotion give them a coupon Well, so what so what they're doing they do 40 off at one restaurant and then they have 25 off at another Just because they're different price points But so what we've also been doing is i'd seen somebody else was doing this On youtube and it looked like it would be really successful is a Engagement campaign so you like no comment and share on the page and then at the end of may We're going to draw a winner and they want a free dinner with delivery free delivery That could work. Yeah, actually. Yeah. Yeah, that would that would work that would work for sure But i'm thinking to do so to do the free dinner giveaway And then also to run the 40 off and the 25 off ones as well So I think my strategy needs to change a little bit and like instead of being like oh, I can do this And we can run some facebook ads It needs to be more like you we need to have an understanding up front that our main focus is going to be on facebook ads And if they're not interested in that then i'm not gonna To do it right don't you think because I do feel like I am spending so much time doing other things. Yeah And that's how we all start that's how I started I I was taken on all kinds of crap They want a logo. I got you you want social media graphics. I got you like it's like dude And then and then and then and then who was it? It was definitely a mentor of mine one mentor. I forgot which one it was but that's when he said Dude, no, it's it's it's one thing you focus on one thing Yeah, and and and and that's when I was like dude No more posting for these people no more freaking none of this other crap like it's one thing You're you're paying me to run these facebook ads and and to manage the the the The the email automation because that's what you want to do also because you want to be able to justify the cost that you you you're charging them You know Because because that's the main main component the facebook ad caption the lead and monetizing that email that email list And and and a dentist or whoever a business owner to not see the value in an email list is absolutely ridiculous Like absolutely ridiculous like you ask that dentist say hey dentist you how long have you been here 40 years? How many customers have you got thousands? How many emails of them do you have none? Yeah, so so so you're telling me we if you so so what i'm telling you mr. Dennis Is that if you actually captured everyone's email that walked through your door? How easy would it be for us to send them an email right now? To get them back over Like how easy would that be and and and how much would that cost? Zero Right now I get it one thing I kind of decided last night that i'm like i'm done with this So the restaurant is an indian restaurant and and I do all this because the guy's like the nicest thing but So his like um manager girl who's super nice. She sent me like a bunch of groups You know like indians of america, you know not indians of america, but you know all the groups and stuff So I went and joined those and i'm like no i'm not Posting in all of those groups all of my posts because that takes so much freaking time And just like you're saying some of these groups are like who knows where they're not coming to this restaurant No, not at all. Why am I spending so much time posting in all these groups? like So that I decided i'm i'm wasting my time with doing that um the florist Yeah, I get it and with mother's day coming up, especially I think we need to capitalize on that and And do an ad You okay, and here's the thing too. It's not just one ad like that's another another another problem that people have Yes, I think they can run one ad like that's that's that's another thing like that's my other Stipulation that's my other requirement. That's my other freaking If if you ain't got that I can't work with you And that's content like that's content after speaking to thousands and thousands of freaking business owners like this is all since 2016 Literally since 2016 I've spoken to thousands on the like thousands. I'm not that's not even exaggeration I've closed hundreds of clients. I've spoken to thousands on this exact topic since 2016 And everyone is concerned about how to run a facebook ad Everybody is concerned about a landing page or the email automation and all the back end But what every single i'm telling you this is a fact 99.9 percent Where every single one of them miss it is content They don't have the ability to pump out content So if you can't put out content mr. Business owner, that's where we have a problem So so for me posting organically, that's not what i'm talking about I'm talking about for us to put content out in Advertisement the only people that care to see your message The only people that you care to get your message in front of are people who live in your local area Where you do business and the absolute only way to do that is through a facebook ad So unless we can can shift our mindset and go from thinking from one ad to I need I need We need to be thinking 10 ads Yeah, and that's everyone's problem. So everyone comes to the table saying yeah, Dave. I'm ready to run an ad it's like dude I didn't I didn't That wasn't plural like I just heard ad Like and I have I have I have clients that call Well people that I've worked with in the past not exactly clients that I You know retain But I'll have I'll have past clients, you know mess email me all the time and say david i'm ready to run this ad It's like dude. That's not no. I mean it's not gonna it's not gonna do anything for you Like one ad is nothing like we got to be in the mindset. That's why I don't take on people like that I take on people that that that are willing to put put out content And and if I got to put out the images, okay, that's one thing But but but if if if you're the type of business owner that that that actually can produce video simple video on your cell phone That's what i'm looking for Keep pumping content. Yeah, and then with the florist like she's I'm gonna just matter yesterday But I'm like so yeah, remember we talked about video and she's like yeah, I'm like you have to do it I'm like you just just why are you doing what you do? Where did you get started in this? Why do you love flowers? What do you you know the difference in your business and using like a big one or whatever? So I think I've really got her she's like, oh, I hate myself on video And I you know at the whole chat that I've seen with you You know nobody cares what you look like and you've got to just do it and so so I do think You know and her thing with like instagram is she has gotten business from that So that's why she wants to me to be posting on it and But I think she is also um open You know, I know she's open to ads but like and I think my had Like I can watch her content all day and go they need to do this and they need to do that and But then when it comes to me and my own clients, I'm like, oh, okay. No, we don't have to or you know, like I'm just way too nice But yet I'll watch your videos and be like why isn't his client understanding you need to do this and that and You know, like I gotta start Walking the walk because I can talk it all day But I I back down and I go, okay, if you only want to spend two dollars a day That's fine. You know when I know that's not enough Yeah, yeah, but it's like you had said in the beginning like their main goal is to get Customers to get patients to get clients. So I've got to just make that happen and that's going to be through ads Yeah And and and that's why what what I used to do in the very beginning is I used to just just give them one one fee Like whether it's a thousand a month or 1500 month One fee and and from that my profit is in there and and also the advertising cost, right? So if I'm charging them Okay, they just give me the whole 1500 and from there I'm gonna I'm gonna I'll allocate Whatever I need to for the ads and then I'll I'll take my profit out of it without telling them that I'll just say 1500 That's it. Like, you know, I don't want to explain, you know, anything to them just 1500 That's it. But now what I do is I charge them separately So I'll say, okay, cool. If you want to spend two bucks a day, okay, whatever But my retainer is a thousand a month So so so a thousand a month and I'll spend what what and so now facebook's gonna charge you So now you're gonna have two fees facebook's gonna charge you and we will spend whatever you want to spend So if it's two bucks a day, I'm telling you right now. You ain't gonna get nothing 20 bucks a day 50 bucks a day whatever the hell you want to spend I'm all for it. You're hiring me to just do it all for you And and again, that's why to justify it I tell them I say, hey man, my whole job is to run these facebook ads whatever your budget is. That's fine But our whole objective is to capture leads. Okay. It's not just a post on social media. That's not what I'm here for That's not what I'm here for you're hiring me to run ads to capture leads. That's it. Like that's it And and and so my retainer, let's just say it's a thousand a month I'll run whatever you want to spend on facebook ads facebook will charge you for that separately And what we're also going to do is i'm going to manage this email auto responder because as these leads come in These emails need to be need to be managed So i'll i'll do that for you and I do everything through kartra So in order for you to really maximize this we need landing page software and we need email automation software And and and we need a calendar software in case, you know, any of these people want to schedule an appointment with you Now some of these businesses already have some type of calendar if they do okay great whatever But if they don't then that just justifies again why why they need this So as long as you set this up mr. Business owner because you're gonna need it Because even when i'm gone and you're not you know, i'm not running these ads for you anymore You still need you this is this is where we're at right now And that's why I always try to tell people i'm like dude cut everything you're doing Every online every offline marketing that you're putting out if it's not working we need to cut it now We need to cut it now the only form of advertising that I truly believe with all my heart that a business owner needs to be doing today It's facebook advertising and capturing that email that is it That is it that that is it like i'm telling you that is it your offline events suck your offline marketing sucks It's expensive your direct mail your flyers your freaking networking events all that crap is crap So where we're at today right now. I'm a professional mr. Business owner Take my advice facebook ads landing pages email automation. That's all we need Yeah, all right, so so speaking of kartra. Let we could just do a quick so on kartra Does she like let's say my florist does she have her own kartra account or Yes, no, no, I can go into my kartra account create her that stuff I mean i've watched her videos I can create the landing pages and then I can just share them with her account Heck yeah, and then and then you set up her account with your affiliate link So now you make a 40 commission every month on that account Okay, which which ain't a lot video. Obviously they go into her videos. They're not in my videos No, no they go into her account. Yeah, everything goes in her account, but but again I can make the landing page in my Like I try to stay out of their stuff as much as possible You know just so I can make her landing page in mine and then just give it to her Yes, like you would come in create it and then and then you would just come over here to my campaigns to the left And then you would just create whatever the heck you want So I'd go right here to my campaigns and then I hit the green button and then I can name the the campaign florist Or whatever and then I can create so I can grab a page I can grab the form that I set up I can grab the email list that I set up for them I can grab the email sequence that I set up for them. I can grab the calendar that I set up for them And so everything over here on the left When it comes to any random business, it's going to be my communications Which is going to be their email list and their email otter responder, which is your the sequence It's going to be my pages. It's going to be my forms It's going to even be my it can even be my videos and and and my calendars That right there is what you would create inside of yours and then you would package all that up And get a share code and then you would send it to them But then all but but you're and so they can log in and they can they can they can import that share code Share code or again, that's why they have you So I wouldn't even tell him to do that to do that. I would just create it in your account And then and then log into theirs and import it That's what they're paying you for So if they want to say oh 99 a month for that it's like dude, this is where we're at 2020 What do you mean? Like you're spending way more for offline. Shit. You're a traditional business owner Like your freaking rent is 5 000 a month alone. Like you what do you mean a hundred bucks? Like are you kidding me? Yeah, like that's cheap like compared to what your other expenses are Okay, so I I've forgotten how much it's a hundred dollars a month. That's not bad at all Yeah, 99 a month for landing pages your email automation and in just in case we need the calendar But what I really pitch is the is the landing pages and the email automation Because if it's not if it's not kartra, then you'll have to go get those two software separately with two monthly bills Okay, and then I'm just looking up at my products. She can have her arrangements listed under my products um Yes and no, I mean my products here kartra is more is is more for digital products So if I'm selling an ebook if I'm selling a digital course a membership course It's it's that type but for physical products Not really physical products. She probably has her own website for for purchases of And that's like a more of an e-commerce type of of website for a florist Shopify you could for sure do a Shopify or you can do any other type of random website For for for e-commerce products But again, that's not your job Like you're only here to run facebook ads and drive people to a landing page to capture the lead So we can build an email list of all these people who live in your backyard. That's it That's it. If you want to hire someone to build a website to put all these flowers on that's someone else. That ain't me Right. Yeah, that's I need to do I I'm like someone to post for you every day. That's someone else. That ain't me Yeah, like like I that's that and here's why here's how I justify it and here's how I explain it I'm like dude. I'm telling you you might think that you're doing something on on instagram. Mr. Floris Mrs. Floris you got 5500 followers. You may think you're getting business All I'm here to do is whatever you whatever you're telling me you're getting I'm here to help you do that per day. I'm here to help you get that per month through actual Advertising like That organic don't lie to me dude. You're not getting a lot of business that way. No, you're not like no You're not at all like don't lie to me like like it because because again, it's just the facts are it's just 90 90 99% let's just say 90 90% of those 5700 followers don't live in your area So how are you telling me that you're getting business from organic posting? Yes, people can hashtag and search you and find you Okay, that's one thing but but at the same time. I'm talking about real advertising Like so if you think you're doing good that way Imagine if we start targeting our local area and offering them some type of discount So that's what I'm thinking. This will be interesting if she thinks oh things are going well with whatever And then we do some crazy ad that like gets her really stuff and maybe she'll go. Okay. Yeah, I thought I was getting Yeah, but but but but as I as I keep mentioning You can keep it keep it super simple. It's it's just all about getting getting someone to through the front door Not not physical front door. I'm talking about front door top of the funnel To get someone to see that ad and be enticed to click on it And go over to your lany page and give up their name and email because you gave them something of value That's the front door. That's the top of the funnel in this new digital world Once I capture that email I can email them whatever the hell I want after that Yeah, and and there's no advertising expense to that but guess what mr. Floris You're gonna need me still because I'm gonna be the one emailing them. Yeah So I'm here to run the facebook ad. I'm here to run your landing page software and your email automation I want to build you a list of people in your local backyard and the way we're going to do that is we're going to offer a coupon It's that simple People are going to download it and we're going to get hundreds of people in this area bottom line. That's it Yeah, and through the email automation Then I can email you a link to my website to get you to purchase on there if if I wanted to But the whole purchase wasn't the facebook ad Yeah, you see that so so a florist would say dude. These are the roses. This is what's coming up I want to run freaking a promotion on this That's how normally they would think But it's like dude. Let's let's back up and let's just let's dumb it down Let's let's let's give them a coupon just to get get them in the front door first And then we'll maximize profits on the back end Yeah Yeah, I have an excellent idea for a promo for her too So I think we and we need to do it like now since mother's day you need to do like 10 of them now Yeah Not just one not just one you need to do like 10 of them now like And that's the thing When it comes to facebook ads, it's all about it's all about testing It's all about running multiple ads because one image or one video may not be the one that grabs the attention Yeah, and so that's why we need multiple images And that and that's that's when you run a facebook ad and you create multiple ad sets Or or you create multiple ads So so I run one ad, but the ad is targeting four different Four different interests. Yeah, that that's four different ad sets And then the ad part which is the image or the video. Let's say image The ad part the image has four different images. Yeah, so it's not necessarily four different ads. It's one ad With four different ad sets Which are four different interests targeting. Yeah, and then also four different images on the ad part Yep, so speaking of that, I didn't want to change the office, but you brought it up Do you do ab testing or do you do it more on the ad level just change the creative in the ad What do you mean ab testing? Do you mean just split testing in general? Yeah, no, you know in the beginning where it says split ab like I looked it up and I watched the video and they said it Really is just everything is the same. You've just changed one thing. That's what split ab testing is. Yeah Yeah, I mean whether whether it is not the same thing is just changing the creative at the ad level Yeah, so so here so when we come into facebook Let's say and again for that type of ad for your whole promotion Everybody shares it and we got a raffle going on at the end of the month. Yeah engagement You can do some something, you know cool like that with engagement But 99% of the time it's conversions. Yeah, I'm driving it to a landing page to capture a lead Bottom bottom create ab testing, but so if we don't have any list right now, do we use conversions? Yes, yes, yes. Yes, but no this don't even worry about that. Shea that gray shade that gray And here's where here's where it's at. So now we go to the ad set level And so here's what I mean by by multiple ad sets Yeah, as we come in here and we just set this up you first want to set it up Like let's this is the conversions. So the conversions you have to set up a custom conversion first And I have a video on that the custom conversion is is around is built around is created around the thank you page So if I'm driving traffic to the landing page Let's say this is the landing page. This is your florist Doctor Dennis freaking restaurant, whatever we're bringing them to one landing page. They come in here They enter their name and email This custom conversion this conversion ad cannot be ran unless you do this first So they come in they opt in They hit the blue button And they come to the thank you page This thank you page this url right here at the top. You don't need the https You just grab this part right here This is used to set up a custom conversion. So you come over here. You hit the three lines You come to events manager and you create a custom conversion around the thank you page Then when you come in here to run the ad This red box you're going to click in there and you're going to find that custom conversion Okay, so So at this point with the floors with having no data, we we wouldn't do conversions, right? We would do engagement or something else. No conversions has nothing to do with data right now. Like you want to Yeah, well, it's not the fact. It's it's not data. It's the pixel. So the pixel Facebook needs to start knowing who the heck your audience is Because just because you target your local area That doesn't that doesn't mean that doesn't mean everything like it's a cold market So even though, you know, the targeting you're putting in the demographics the freaking age the gender even though you're putting in all that It's still a cold market. These are people that never freaking seen you before Especially if you're not targeting custom audiences. So if you're not targeting custom audiences, you're running it to a cold market bottom line So facebook just because you're telling them who to target That doesn't mean that those people are going to like what the hell you're offering Yeah, so so so so facebook so it's the pixel that needs to start getting data Which will allow your conversion ads to convert even higher, but it's not data. It's pixel. It's pixel data But but at the same time that will Start to gather more data as you start to run more ads. That's what I'm saying. It's not one ad You got to be thinking 10 ads right now Um, but but here's here's my point on on the on the testing on the it's not even well It's not yeah, it's you can call it testing but really it's just setting up multiple ads that it is testing But here's how you would do it So for example, you would target that local city, right? Let's say let's say people living in this location and we'll just go We'll just go boston so people living in boston massachusetts And we can you know, obviously change the miles. We can do whatever we want, but here's the deal Age whatever you can, you know, do change the age gender or whatever, but here's what I'm saying In the detail targeting I would target the interest obviously flowers So here's Pretty flowers. There's cut flowers. There's brandon flowers. It's just the overall interest So we could type in let's say mother's Day flowers Or or even just mother's day Yeah, that's one that's one. So here's what here's here's here's how the testing works the split testing works or that, you know, adds that It's one word So what most people do is they'll put 15 different words right there It's one word. Which one is actually getting exactly. So it's one word That's one word. We come over here And then you can you can add the connection type, which is the business page if you want you can include or you can exclude Normally what I do is all exclude because again 99% of the people who like your business page don't live in the area So I don't need to target them So normally I'll exclude the business page and then down here I'll leave it at automatic placements and then the budget. Here's how here's how the whole Multiple ads that's work If if your budget was 25 bucks a day, that's why two bucks a day. It's like dude. Come on go somewhere else I'm not your gal like you you ain't gonna do nothing. I don't want to waste your time Like you're gonna waste two bucks a day keep your two dollars a day. It ain't gonna do nothing for you You got to be thinking a little bigger So let's say for example, let's say Let's say let's say we're at 20 bucks a day That's that's that's those are the type of people you're looking for. Let me just make that clear You're looking for business owners that can spend at least 10 to 20 bucks a day. Okay Okay, let's call it 20 Now here's how you want to break it down Rather than 20 dollars a day on this one Ad set rather than 20 dollars a day on this one key word What I'm gonna do is I'm gonna go five dollars a day And I'm gonna create three more Yeah So so now I'm at 20 dollars a day, but now I'm running Four different ad sets now. I'm targeting four different assets So so as I go in here And I hit continue and I set up the ad Now I come over here and and let's say I put an image this late Let's say they don't want to do video. So I put I put a cool image of some nice roses or whatever That right there that that all comes right here, but here's what you want to do also You post it on the business page first Okay, so so the ad is on the business page first The text the image everything is on the business page first And then by the time I get to the third and final step over here I'm gonna go use existing post and I'm gonna grab the post from the page Yeah, okay, so so I'm gonna select post and I'm gonna find that post Okay So once I do that the text is already there the image is already there I'm gonna be able to add the call to action button. That's what I want to add is is the call to action button So now the call to action button is the link to my landing page That's the call to action button. So as I finalize this ad Okay, as I finalize this ad Then what I'm gonna do is I'm gonna come over here To the actual ad manager Let me just show you an example of this of this other one that I have running right now So I would come over here to to to the ad it doesn't and I don't yeah You don't have to wait till it approves. You can you can do it right away So let's say for example, this is the ad right here I click on that I'm gonna come to the ad set level and now this is what I'm gonna do Right over here. I'm going to check the box And I'm going to duplicate So I'm gonna hit duplicate And then what I'm gonna do a number of copies of each ad set. I'm gonna go three So now I'm gonna I'm gonna duplicate three more times And now These three others all I have to do is go in And change the audience So rather than mother's day now, I'm gonna talk. I'm gonna I'm gonna type in a keyword and here's the thing Number one targeting is interest Number two targeting is maybe a big brand one of their competitors. Yeah, like ftd like came up Yes, so you target you target that that's one interest and then a third interest could be could be could be um Um You have you have the interest targeting mother's day You have the other the other one targeting the actual company a big brand Well-known company and a third one could be I don't know a third one could be freaking Um, maybe maybe maybe you target maybe you target maybe you target min Over the age of whatever That are married Yeah, that's the third ad set So so now I have four different ad sets all spending five bucks each which is my 20 dollars per day And after a few days the data is going to tell me which ones are actually working and out of the four Most likely it's just one that ends up popping After four to five day after let's just call it four days. You'll you'll you'll have some good data And whatever ones are not performing you turn off the other three. Yep. Got it Now now it's you can do it there you can do it there and then you can also do it on the ad level So over here, I would do the same thing. I would I would check the box I would check the box and then I would duplicate And I would go three It can go you can go two you can go three you can go four you can go as high as you freaking one But in this case, I'm using 20 dollars a day as the budget and I'm just breaking it up five each Five each so yeah in this case if I wanted to do it Let's say I don't do it on the ad set level, but I do it here It could be done both, but let's just say I only have 20 dollars to work with so Let's say I do it here With here all you're going to do is you're going to go in and change only the image So now it's not the post that's on the page anymore. It's actually images that you're going to upload from your from your computer So the other three the other three Images are going to be different images Okay, so let me ask you that so even though you're taking the post you're using the post you can change the picture No, not now once you set it up not when not once I run the ad No, because that's that's on the that's on the page, but anything that's not on the page So for example, these other three would not be posted on the business page Okay, so you're only running one ad from the post the other ads you're just creating yourself The other ads the other ads all I'm doing is I'm duplicating it I'm duplicating it, which is the same objective which was conversions the same ad sets or ad set And all I'm doing is I'm duplicating that initial post that's on the business page I'm duplicating it three more times and I'm using a different image That I'm uploading myself Okay Yeah, okay, so even though you're duplicating it and it was originally From a post you can still change the image because the other three are not on the page Yeah, yeah And if it doesn't work that way, which I know it does But if it doesn't work that way then just initially just don't even don't even post on the business page and run all four As a new ad as a new one. Well, well, what if I ran at least just run run from an ad So that the post is there and then the others just run separate. Yeah, well not separate. I would duplicate Yeah, right. Right. I mean not attached to the post. I guess it's yeah. Yeah, it wouldn't be yeah The only the only the first one is the post. Yeah, I'm duplicating the post, but I'm changing the image So the text is going to remain the same The learn more button the link to the landing page that all stays the same all I'm testing all I'm changing All I'm duplicating is the image which I have on my in my downloads folder on my computer Yeah, so let me ask the only reason you're posting first and then running an ad from it is so that that post Stays there. So do you even really need to run it when you create your ad do from a post? As long as you put the post on your Page, it's there, right? Like there's no other reason to like tie them together The only reason to tie it together is so it's so that initial post is one it remains one It remains on the page forever when I turn the ad off. It's still there. Yeah, okay. Got it Got it if you don't post on the business page and and we just randomly come in here and create a new ad The moment I turn it off. It's nowhere to be seen. Got it. Yeah, okay So it makes it easier too that once you have the post and all the stuff in there. You can just bring it into the ad Yeah, you can just run an ad on the back in the back in the background Yeah, that's all it is the post is up there public and all your 5500 people that live around the world They can see it but behind the scenes. I'm actually running an ad on it Yeah, got it, you know and and and the reason why I do it that way 99 percent of the time is because if I'm pain For that post Why not leave it there forever? Yeah, like even when I turn it off like I still want to learn more button there Like I still want it on the page Like especially if it's a video I run an ad on a video and it gets to 13 000 views Why wouldn't I want that on my business page forever? I want that social proof But if I didn't post it there and I ran the ad behind the scenes that ads gone 13 000 views. No one even sees it Yeah, you know what I mean So I'll post it on the business page first and even with instagram you could post it on the instagram first And then come back here and run the ad behind the scenes Okay Yep All right, so duplicating ad sets is is one strategy and or duplicating the ad And and simply changing the image is is another strategy Okay So so pick a handful of keywords and and and that's how you split test you you just create multiple ad sets Around each keyword Yep, got it. Okay. So so keep it simple dumb your services down Dumb your services down so you're not stressed out pulling your hair out thinking you need to do all these random things for these business owners They don't control you the moment you you do take on more tasks. They control you Yeah, and you feel like you're freaking a damn employee That's why I don't want clients no more. I want I'm after customers. I'm after I'm after scaling my digital course I'm after teaching people to do this damn stuff themselves Because I don't need you micromanaging. I don't need you calling me every hour I don't need you pissed off because your one freaking ad didn't perform Like like I don't want any of that stress anymore. I've had a ton of stress over these clients like it's like dude You guys all Suck like you guys have no idea what you're doing And and and you're blaming me like, you know what I mean? It's like dude. I'm not your employee Like shit, but at the same time You know my eight o'clock on the couch. I want to be watching freaking tiger man, whatever, right? So I sit on there and I'm like, I didn't put it on the You know, I'm like, right. So I'm already sick of like Shit, I forgot to put it on whatever. I'm like, I don't want to do that anymore. I just want On my line and watch my tiger Facebook ads landing pages. That's it. I'm telling you So with karcher since I done They seem to be pretty flexible that maybe they'll let me have another Trial again Just because like I forgot no, here's what you're gonna do the link in the description profit with karcher dot online Open up an incognito window Okay, click on my profit with karcher dot online And set up a new email Okay, all right So just set up a whole different new email a new gmail set up a new gmail and and and register everything under that one Okay, that's what I'll do And and that's when for sure you have my time whenever the hell you want Thanks I watch all your stuff because I'm like once I really get in the swing I feel like I'm gonna don't like the back of my hand You are I watch you run through all of it and what it does so awesome awesome You'll have my time for any strategy call and then we also have karcher Live webinar calls every Tuesday and Thursday at 4 p.m. Your time So you'll learn that stuff like the back of your hand Like I I feel I have the whole entire system down And I'm telling you just it's it's a necessity for any business owner that's trying to capture leads on the internet That's it. Like that's it. I'll run your landing page software and email automation I'll run these facebook ads And that's all I'm here to do is bring you business because that's the only thing that's going to bring you business None of this other stuff that you're trying to do Yeah, yeah for sure, you know back to like the coronavirus people even them It's like they kind of get when this is all over You're gonna still need to be targeting for the mole removal the other stuff. So I can't say oh, we don't need to collect emails right now because it's like Dude, you absolutely have to you have to collect emails And again, the best way to do it. I keep repeating it is offer them something of value for free for free Yeah, like offer them some type of coupon offer them some type of discount It's just a way to get them in our funnel after that I can email them whatever the hell I want after that Yep, yep, that's like totally and when these people are in your backyard Trust me the 500 people that we have on on an email list that came this way The 500 people that we put on an email list Is 10 times more effective Than the 5 000 followers you have on instagram. Yeah That's a fact and I'll end it right there. That's a mic drop. I'll end it right there. That's a fact I get it So I get it and that's the coronavirus Foggers I told them that I said because I had originally used them They came and fogged my condo because it smelled like cigarette smoke when I bought it I was like and it was amazing like how it worked in one hour. They were done. It smelled awesome It was amazing. So I said to them. I said I should have gotten an email from you guys saying that by the way Our product also kills coronavirus when this came out, but I didn't because they have no email Right, right. How come I don't know that you guys did this? I only thought because I thought randomly one day I wonder if their stuff kills coronavirus go to their website. What do you know it does? I would have never I just went and looked it up because that's kind of person. I am but people aren't doing that So they've just lost so many opportunities of collecting emails The average the average small business owner is 55 years old in america The average the average the average age is 55 and these are people that that may have been in business forever Which means all they know is offline Yeah, so any type of marketing every any type of advertising it would have been offline This whole social media thing facebook ads i'm telling you it's it's something they don't know So don't don't don't let them Don't let them get over you like don't let them try to you know try to tell you what to do It's like no bro like this is my business like you don't know this stuff like I study this stuff You study freaking pest control. I study freaking facebook and social media marketing. That's what I do Yeah, so don't question me because I'm not questioning you Yeah If and this is all I want to do mr. Business owner and here's here's where I'm also started ahead here Here's where I'm also and I don't I don't want to you know change the subject, but it's it's the same damn subject Rather than offering and this is not something you'll do right away I mean not something you have to do right away, but eventually this is how I'm thinking now like long term I'm going to start hitting up business owners again Like eventually probably probably pray at the end of 2020 because I have other things that I that I want to get out first Like my course for example and and and probably at the end of 2020 I'm going to start hitting up businesses And not charging them a monthly retainer I'm going to start asking for equity Oh, yeah, that's good. Interesting. Yep. So I'm going to run these facebook ads I'm going to generate leads. I'm going to bring us customers and I want 30 of the company Yeah, so don't pay me 2000 a month because I know you probably can't afford it Give me a percentage of the company. Yeah That's where I'm headed. That's where I want to be headed. I want I want to start gobbling up percentages of these freaking businesses. Yeah Because the most important thing the absolute most important thing is marketing and they all suck at it. Yeah A side of everything you do bro, like inside of all the operations you got going on the logistics Everything that consists of you running a company marketing isn't most important. That's what I'm here for So I want equity you know, so that that's just And and and shout out to brussel brunson I watched a video from him a couple days ago and and and that's what he was talking about and I was like, dude That's freaking a game changer. Like everyone's pitching 2000 a month. No, dude. I want equity Yeah, like, you know, and that that's just that just opened up a completely different eyeball for me And I'm like, wow, like I I could pitch that Yeah, so Yeah, that's long term. You know, that's long term right now. This let's at least try to feed the family. You know, I mean Yeah Yeah with that new baby on the way, right? Yeah Yeah, so set up set up the fortune day trial profit with cards are done online Go into a new incognito and set it up that way and just register a whole new email And and and you got me whenever you need me. I will also that's well, you know, they are super flexible They'll let you extend it to 30. So that's really nice. Yeah Okay. Well, if you don't if you don't have any funnels in there set up a new one. So you got me Yeah Okay, cool. Awesome. Thank you so much. Yes. God bless you. Be safe Bye